In the 20th century, marketers relied on coupons, customers’ anecdotal feedback, and mainstream media subscriber numbers to understand their reach and impact. It was an educated guessing game at best to discover what worked and what didn’t.
But in the digital world, numbers abound for marketers to analyze and interpret their audience and customer behavior. Still, marketing analytics remains a challenging discipline.
To help you realize you’re not alone in the analytics conundrum, we asked the experts presenting at Content Marketing World what they see as the biggest challenge in marketing analytics. Fortunately, they shared their concerns and came through with advice on how to overcome the hurdles.