Marketing to Generation Z: A #CMWorld Twitter Chat with Jeff Fromm

Move over, Millennials, and make room for Generation Z. This demographic has brands rethinking their content marketing strategy and with good reason. Gen Z is project to make up 40% of consumers by 2020.

What do we need to know if we want to connect with Gen Z? And how can we use content marketing to reach them? We went straight to Jeff Fromm to find out. Jeff is President of FutureCast and co-author of “Marketing to Gen Z.”

We’re not sure if this demographic views Twitter Moments, but we put one together anyways. There you can find tweets from the chat. You’ll also find some of the responses below.

What values and services do Gen Z expect from brands? And how can content marketing fill the gap?

A2: They can sense salesy from a mile away. They want genuine messaging and relatable community interactions. #CMWorld

— Narmadhaa (@s_narmadhaa) October 30, 2018

A2: Accessibility. Transparency. Content marketing enables you to share how your company works, what you stand for, and your company culture (useful for transparency) #CMWorld

— Kristen Hicks (@atxcopywriter) October 30, 2018

A2. Gen Z is growing up in a world of very advanced marketing techniques. I think they’ve come to accept that brands have personalities — it’s more than just logos and advertisements. We need storytelling, not facts, to engage them. #CMWorld https://t.co/cFK6PUbEst

— David Simanoff (@dsimanoff) October 30, 2018

Gen Z might not currently be your target audience, but is there any way to start nurturing relationships now? 

A6: If GenZ continues the trend of wanting authentic brands who care, to me it’s not about nurturing relationships now, but (if needed) making necessary internal culture changes to put people before profits. Approaching tweens now feels the opposite of authentic #CMWorld https://t.co/HCKNnzGidE

— Kristen McCabe (@AusmericanGirl) October 30, 2018

A6 Social Listening is a fantastic way to nuture these relationships along until you’re ready to go. Doing so let’s you learn what they like, hate, want, need, etc. #CMWorld https://t.co/tk2rcgt8gM

— Kyle Hetrick 🐧 (@goiuby) October 30, 2018

A6: I would begin learning who these customers are, what their behaviors are, what channels they are in etc and to ensure you are capturing the right data into your database so you are ready when you are ready to 🎯. I would also begin talking and engaging with them #CMWorld

— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) October 30, 2018

How do you go about creating content for Generation Z? Share your thoughts with us in the comments below.

Huge thanks to everyone that participated in this week’s #CMWorld Twitter chat. If you have a topic you’d like covered, tweet me and let me know!

Did you miss Jeff’s session at Content Marketing World? Get access to all of the 2018 presentations with on-demand video access. Order today.