Multicultural Marketing: A #CMWorld Twitter Chat with Sydni Craig-Hart

Multicultural marketing is no longer an option. It’s a necessity. But developing content to ensure relevancy among multicultural audiences is no easy feat. Even harder to accomplish is aligning diversity and inclusion strategies with existing business activities. What’s a marketer to do?

Enter Sydni Craig-Hart. Sydni is CEO of Smart Simple Marketing and a good friend of CMI. Sydni sat in on a recent #CMWorld Twitter chat and gave key insights for creating a strong multicultural content marketing strategy. She also described what separates best-in class brands producing multicultural content from its competitors.

What follows is a brief look at our discussion.

As content marketing evolves, what role does diversity and inclusion play?

What is one actionable thing you can do today to help bring about more inclusion in content?

The conversation was fast and furious. There was no way we’d be able to include all of the tweets here. So, we created a Twitter Moment summarizing the hour.

Our community also shared several resources on the topic.

What are some ways multicultural marketing has helped your brand remain relevant with diverse audiences? Let us know in the comments below.

Meet Sydni at Content Marketing World, where she will cover multicultural marketing with her co-presenter Wil Hart. There’s still time to register. Use code SM100 for $100 off your ticket. But hurry. This discount expires soon.



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