You learn the 2025 budget has room to add a new role to your content and marketing team, and you get to decide what that will be.
Would you add another writer? What about a data wrangler? Or would you opt for a strategist? What about a customer-focused role?
To help in your analysis, we posed the scenario to the experts presenting at Content Marketing World 2024. They certainly don’t agree on the type of role to add, and a few had a challenge with just one role to add (that’s why you’ll see a couple of people share more than one idea).
They tackled content creation, data analysis, operations, and more here.