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Online Learning Strategies: A #CMWorld Twitter Chat with Karen Freberg, Ph.D.

In order for online learning to work, both presenters and attendees need to do more to make the experience worthwhile. So what can be done? We went to Karen Freberg, Ph.D. to find out. Karen is Associate Professor of Strategic Communication at the University of Louisville. You can imagine – given the pandemic – she’s seen many changes to her syllabus and style of teaching.

Karen spent an afternoon with the CMWorld community during a recent Twitter chat. Whether you’re attending a webinar, taking a class for certification, presenting at a meeting, or helping a student succeed, you’ll want to read this recap.

What are key advantages of online learning opportunities like classes, trainings, and webinars?

Participants have to exercise a high degree of discipline with online learning. How can presenters hold the audience’s attention longer? Conversely, how can participants manage distractions?

Taking notes is an essential part of the learning process. How can you adapt your note taking skills to fit a virtual environment?

Online learning can be somewhat limited in its capacity to involve the audience. How can you create opportunities dialogue? What are ways you can build a sense of community?

CMI offers a variety of webinars, virtual events, and Content Marketing University. But we know there are other online opportunities content marketers can take advantage of. Our community came through and shared some of their favorites.

• Coursera
• Digital Marketer’s Learning Portal
• Hootsuite Academy
• HubSpot Academy
• LinkedIn Learning
• Moz Academy
• SEMrush Academy
• Skillshare
• Udemy

Dr. Scott Cowley shared this curated list for those looking to learn online.

(Source: Dr. Scott Cowley)

Connect with Karen and learn more about her upcoming book release on her website.

What online learning opportunities have you taken advantage of? What did you think about the digital format? Let us know in the comments below.

ContentTECH Summit has gone virtual! ? Our annual conference has been transformed into a three-day online event for 2020. Register today to hear from speakers like Robert Rose, Christopher Penn, Pam Didner, and more.



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