Optimizing Your LinkedIn Profile: A #CMWorld Twitter Chat with Michaela Alexis

As a marketer, you understand the importance of a LinkedIn company page. There, users can learn about your business, and you can establish thought leadership. As a professional, you know the impact LinkedIn has on networking, job searches, and even leads. But are you leveraging as best as you could?

Consider this. LinkedIn boasts more than 630 million users worldwide. Two new members sign up every second.

Is LinkedIn a priority for you? Are you building a personal brand? Are you making strong, meaningful connections on the platform?

LinkedIn Strategist, Creator, and Trainer Michaela Alexis says your activity on the platform can help you win business and land your dream job, but you have to know where to start. Michaela joined the CMWorld community on a recent Twitter chat and revealed the secrets to her LinkedIn success.

We couldn’t record all of the great tips shared during the hour-long discussion. There were just too many! So, we put together a Twitter Moment. You can also find a few highlights below.

What are some effective ways to organically boost your presence on LinkedIn and make your profile SEO friendly?

A3.Profile wise, OPTIMIZE, OPTIMIZE, OPTIMIZE.

Make sure it’s showing as “all star” status, and watch your analytics. Look at how you’re being found and adjust accordingly. To build a strong presence on #LinkedIn, people need to know WHO you’re speaking to!

#cmworld

— Michaela Alexis (@mickalexis) May 28, 2019

#cmworld

a3. (pt.2) To make it SEO friendly, think about how people will search for you, for ex. Use “Content Marketing Strategist” vs. “Marketing Ninja”. Get creative with your cover photo and profile photo, but use your headline and summary to be FOUND.

— Michaela Alexis (@mickalexis) May 28, 2019

A3 Post meaningful content on a regular basis using the right hashtags #cmworld

— Chaim Shapiro #NACE19 Social Media Influencer (@ChaimShapiro) May 28, 2019

a3 Optimizing your LI profile by utilizing industry keyword(s) phrases into your content – especially your description.#CMWorld

— Debi Norton (@BRAVOMedia1) May 28, 2019

A3. Be active on LinkedIn. Connect and network with people sharing similar interests. Post regularly. Trying writing articles. Share posts which you consider worth sharing. Use relevant keywords in your profile and try to use them when you share a post too.#CMWorld

— Jainish Shah (@jainishrshah) May 28, 2019

Algorithms are constantly changing. What are the elements of a good LinkedIn post? What kind of #content performs best?

A5. Want to beat the algorithm? Build a community authentically and learn the storytelling techniques that have existed since the beginning of time. My style hasn’t changed in over three years because it feels like ME.

#cmworld

— Michaela Alexis (@mickalexis) May 28, 2019

A5: Trending topics usually do well but think about what your goals and purpose is and what your audience wants. Test your content tonbe relevant and useful for those that are following you. Plus, engage with comments when someone else comments. #cmworld

— Bernie Fussenegger #Digital360Chat (@B2the7) May 28, 2019

A5:

– Ability to tell a good story
– Ability to connect with people
– Ability to form community
– Ability to display value for others#CMWorld

— ⭐ G, A, R, Y do you think I came all this way? ⭐ (@Mr_McFly) May 28, 2019

A5 Ironically, personal achievement posts work best for me on LI. General content is disposable, generic. People care more about me than they do my content. #CMWorld

— Martin Lieberman (@martinlieberman) May 28, 2019

How does LinkedIn factor into your personal branding strategy? When was the last time you looked at your profile? Let us know in the comments below.

Meet Michaela at Content Marketing World when she presents “How to Build a Mega Personal Brand on LinkedIn on a Mini Budget.” Register before this Friday, May 31, with code SM100 to receive $100 off Early Bird pricing!