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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Should you still invest in paid social media promotion and advertising for your brand?

When I posed the question to experts in marketing, the responses were almost unanimous:

“Yes, but …”

Some view it as a necessary evil given the limited organic reach on social today. Others say that although social platforms are crowded with content, they’re still valuable for marketing. Others qualify their replies with “It depends.”

Let’s explore the nuances behind those answers. You can read the article here.