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Podcasting Essentials: A #CMWorld Twitter Chat with Rob Walch

Podcasting has undoubtedly evolved in the last decade. Just ask Rob Walch. He’s the Vice President of Podcaster Relations for Libsyn. Some of the changes Rob has seen in the last decade include:

  • Podcast consumptions used to be mainly on iTunes. Today, podcasts are also on Spotify, Pandora, iHeartRadio, Deezer, Radio.com and really anywhere you listen to audio on the internet.
  • Ten years ago, less than a third of podcasts were consumed on mobile devices. That number has nearly tripled.
  • There are more female podcasters. Last year, women made up over 40% of new podcasters.

If you’re looking to add podcasts to your content marketing strategy or if you want to achieve better results with an already-launched show, Rob knows how to do it. That’s why we invited Rob to a recent #CMWorld Twitter chat. What follows is a brief recap of our conversation. A full list of tweets can be found here.

 

How can podcasting benefit your content marketing strategy? How do you know if it makes sense for your brand?

What gear and tools should you have to record, edit, and publish a podcast? Does it need to be a major investment to start?

What strategies can you use to promote your podcast and reach your target audience?

What podcasts do you have in your playlist? Do you produce one? Tell us about it in the comments below.

Do a deeper dive into podcasts when you attend Rob’s workshop at Content Marketing World. It’s your chance to hear his insights gathered from over 15 years of experience podcasting.



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