Approximately one in four of B2B marketers and one in five of B2C marketers in North America use podcasting as part of their content marketing mix. If you are thinking about podcasting or if you want to improve your podcast, last week’s #CMWorld Twitter chat was for you. Pamela Muldoon (@pamelamuldoon) joined us to share loads of tips on everything from how to get started to how to distribute podcasts.

Let’s get started! Q1: Is #podcasting right for every business? #cmworld

 

So cool to have @pamelamuldoon on #cmworld chat today – the queen of podcasting!

@JoePulizzi

 

Looking forward to #CMWorld today.

@MacLeanHeather

 

A1: Short answer: No. Like any content platform, questions need to be asked before launching. #CMWorld

@pamelamuldoon

 

A1 you need the time/commitment/content to make them successful, including prep, production & promotion #cmworld

@SFerika

 

A1: Along w/ important marketing questions (target audience, objective), specific questions around the podcast need to be addressed. #CMWorld

@pamelamuldoon

 

A1: FYI, one in four B2B companies are involved in podcasting in some way within the organization http://t.co/0pejd8XYRc #cmworld

@JoePulizzi

 

A1: Who will host the show? What type of format will we produce (interview driven, 2-headed talk show, live call-in show)? #CMWorld

@pamelamuldoon

 

A1 You need to know if it’s the right way to connect with your personas. #CMWorld

@CarlaJohnson

 

@CMIContent good morning (me)/afternoon (you)! Looking forward to talking podcasting today #cmworld

@SFerika

 

@pamelamuldoon What sort of questions should be asked #cmworld

@caramellagirl

 

@CMIContent @SFerika re: “time/commitment/content” <= so far, not so different than any other content marketing tool! #cmworld

@iCopyright

 

A1: What will be the length? How often will we produce our podcast? Who will do the editing/post-production? How will we promote it? #CMWorld

@pamelamuldoon

 

@pamelamuldoon Agreed. Questions need to be asked & answered. Don’t do it “just because”. #cmworld

@MacLeanHeather

 

@JoePulizzi that’s awesome! I love podcasting (have done it RE: my MMO gaming hobby) but not gotten one going in workplace #cmworld

@SFerika

 

How aligned should the branding be on a podcast for a business? How separate should they be? #CMWorld

@amcmoore

 

A1: A podcast can be a great addition to a content plan but like any content creation, there needs to be organization/objectives. #CMWorld

@pamelamuldoon

 

@pamelamuldoon Wow, so there are just a few questions to ask! Do you have a blog post that covers this? #cmworld

@CMIContent

 

@iCopyright @CMIContent I think many folks underestimate what it takes to pull it off #cmworld

@SFerika

 

@JoePulizzi 1/4 is much higher than we would have guessed. Any particular type of firm more likely to use? #cmworld

@iCopyright

 

A1 Podcasting can make the brand feel very human and help the story come to life. #CMWorld

@CarlaJohnson

 

@MacLeanHeather @pamelamuldoon Agree. With podcasting people often expect a series, so best to figure out if it is a right fit. #cmworld

@michelelinn

 

@MacLeanHeather @pamelamuldoon “Just because” would be a great one to add to our #halloween @slideshare! http://t.co/EYPJeTOEpB #cmworld

@CMIContent

 

Q2: Why do you think #podcasting is making a resurgence with so many? #cmworld

 

A2: Podcasting is resurging because folks are in the move. They can listen while they’re running, in the car, etc. #cmworld

@pisarose

 

@SFerika @CMIContent yes, I was being flip but guessing that the technology learning curve might be a barrier #cmworld

@iCopyright

 

@CMIContent I need to write another one to expand, but here is a post on some of these ?’s: http://t.co/7Wr3u1rbh9 #CMWorld

@pamelamuldoon

 

A2 People are craving a human connection. #CMWorld

@CarlaJohnson

 

@michelelinn @MacLeanHeather @pamelamuldoon Definitely requires a commitment #cmworld

@caramellagirl

 

A2 Podcasting is more personal than print and easier to consume than video. It’s “on the go” content. #CMWorld

@CarlaJohnson

 

@pisarose wondering … besides “on the move”, what target demo more likely to listen in? #cmworld

@iCopyright

 

@michelelinn @pamelamuldoon Exactly! #cmworld

@MacLeanHeather

 

@SFerika We think you’re the epitome of the word over-achiever. #CMWorld

@CMIContent

 

@CMIContent @pamelamuldoon @SlideShare Love that! “Just because” would be a great addition #cmworld

@MacLeanHeather

 

A2: Cross-channel adaptation: some podcasts are being adapted for TV. #cmworld

@pisarose

 

A2 podcasts are a great way to keep up on your industry/profession while on the go #cmworld

@SFerika

 

[now] Learn how podcasting fits into content marketing with @pamelamuldoon #cmworld

@ninagrenningloh

 

@iCopyright I’ll have to dig into the numbers. We are working on the breakouts by firm size now. #cmworld

@JoePulizzi

 

@CMIContent @MacLeanHeather @pamelamuldoon And too often are people going the “just because” or “Everyone else is doing it” route #cmworld

@caramellagirl

 

A2: The launch @iTunesPodcasts app was one piece to the recent resurgence; By creating a sep app just for podcasts #CMWorld

@pamelamuldoon

 

@CMIContent convenience/portability of content #CMWorld

@JasonAplin

 

@iCopyright @JoePulizzi: I looked at the data, and podcasting is used more often by large B2B than small B2B #cmworld

@michelelinn

 

@SFerika podcasts are the ultimate multi-tasking media:) #cmworld

@iCopyright

 

@pamelamuldoon Great, thanks! #CMWorld

@CMIContent

 

@SFerika you are stepping into the fire today talking podcast! 🙂 #cmworld

@NickKellet

 

A2 I rarely watch video content, but subscribe to a number of podcasts, and listen in transit or while doing work tasks #cmworld

@SFerika

 

A2: Another reason is the ease of podcast technology; audio tech is becoming more user friendly & cost effective. #CMWorld

@pamelamuldoon

 

@pamelamuldoon Let’s connect after the chat. Maybe a nice expanded post for @cmicontent 🙂 #cmworld

@michelelinn

 

@CarlaJohnson I think that is a fair observation. People want more humanness in “stuff”. #cmworld

@MacLeanHeather

 

@pamelamuldoon is there a good primer on the technology … especially the new tech you refer to? #cmworld

@iCopyright

 

Is it Ok to call a podcast video without images? Is that wrong? Can you turn a hangout into a podcast? #cmworld

@NickKellet

 

A2: Anybody think podcasts are somehow perceived as more personalized–no noise to filter out? #cmworld

@pisarose

 

@SFerika Streams make it easier than having to stop, search and hit play when it comes to video. #cmworld

@caramellagirl

 

Q3: So if we think it is smart for our business, how do we get started in #podcasting? #cmworld

 

A2: Not everyone is a writer; many of us are verbal processors. Talking out content vs. writing is an easier entry point for many #CMWorld

@pamelamuldoon

 

@pamelamuldoon I love using the @iTunesPodcasts app on my phone and listen to #podcasts while driving. #cmworld

@ninagrenningloh

 

@CMIContent <3 I have Achiever in my top 5 Strengths Finder results 😉 #cmworld

@SFerika

 

@NickKellet what a smart thought … repurpose video to podcast #cmworld

@iCopyright

 

@pamelamuldoon That is a great point, Pamela! #CMWorld

@CMIContent

 

I want to master podcasts. Just trying to figure out where it sits in priorities #cmworld

@NickKellet

 

A2: Podcasts enable people to process more through listening as well. #cmworld

@MacLeanHeather

 

@MacLeanHeather Agreed. Hearing people’s voices and tonality adds a lot to the impact of content #CMWorld

@CarlaJohnson

 

 

@NickKellet luckily most of my podcasting experience involves channeling a Sith lord then… 😉 #cmworld

@SFerika

 

@pisarose I think they are. I see podcasts almost like storytelling. Dare I say audiobooks? #cmworld

@caramellagirl

 

Thanks @iCopyright @NickKellet what a smart thought … repurpose video to podcast #cmworld

@NickKellet

 

@pisarose But definitely newsworthy and informational, depending on which podcast you’re listening to. #cmworld

@caramellagirl

 

@NickKellet I second that — it’s all a matter of priority! #cmworld

@michelelinn

 

What platform are you using to store your audio content? Soundcloud, Audiboo, Spreaker? Other? #cmworld

@NickKellet

 

@iCopyright Great point. Some demos may feel there are too many barriers to entry–plug device in, download. It’s not radio. #cmworld

@pisarose

 

Almost missed the chat…again…catching up now #cmworld

@tracibrowne

 

A3: This question can be broken down into two categories: content & technology. The questions in A1 is a great start for content. #CMWorld

@pamelamuldoon

 

@CarlaJohnson @MacLeanHeather I think it also helps you build a connection/relationship w/them; voice feels so much more personal #cmworld

@SFerika

 

@pamelamuldoon Just as we all digest content differently, we share our content differently as well! #CMWorld

@CMIContent

 

Looking forward to speaking at the @CMIContent #CMWorld master class 11/6 in #San #Francisco. Reg @ http://t.co/z4gM9vOn28

@CarlaJohnson

 

@pamelamuldoon Completely agree that talking out content can be much easier #CMWorld

@Cadence9

 

Podcasts at @UWECI are people sitting around the microphone, having a conversation about a topic. #cmworld

@CTrappe

 

@ninagrenningloh @pamelamuldoon @iTunesPodcasts Thanks for that, Nina! Great to know! #cmworld

@CMIContent

 

@pamelamuldoon Once you master the technology, how does a podcast prep/prod’n compare to publishing a blog, time wise? #cmworld

@iCopyright

 

Hi all – sorry to jump in late! Was having issues with Tweetchat and then realized I wasn’t signed in #sendmorecoffee #CMWorld

@Steph_Montreuil

 

A3 determine if you have in-house resources or if a hosting svc like @blogtalkradio would work best #cmworld

@SFerika

 

@SFerika @MacLeanHeather Agreed. If you can make it sound like an authentic conversation, podcasts are golden. #CMWorld

@CarlaJohnson

 

A3: As for tech, you can start free to low cost immediately. Audacity is free for recording & editing #CMWorld http://t.co/1AttuegJ5K

@pamelamuldoon

 

@caramellagirl Really terrific podcasts feel like a private confidence. Comfortable, natural delivery is key. #cmworld

@pisarose

 

@CarlaJohnson You’ve got a tough job keeping all those boys in line! @Robert_Rose @JoePulizzi @PeterLoibl lol #cmworld

@pamkozelka

 

@Steph_Montreuil had same problem … yes, let’s blame the coffee:) #cmworld

@iCopyright

 

I coined a term “Audio Guest Blogging” : read someone’s post & gift them the audio file. I plan to try it soon. #cmworld

@NickKellet

 

Right now @UWECI shares podcasts through a WordPress player. #cmworld

@CTrappe

 

@tracibrowne It’s never a complete chat without you, Traci! Glad you’re here! #cmworld

@CMIContent

 

A3: Have clear goals and a clear call to action at the end. Why are you doing it and what do you want audience to do #CMWorld

@Steph_Montreuil

 

Sliding in a little late to #cmworld – whoops!

@eccushing

 

@iCopyright I was on a red-eye yesterday – am barely functional today – I need a coffee IV! #CMWorld

@Steph_Montreuil

 

A3: @Skype also works great w/a recording app such as RealPlayer or Pamela(yes, that is the name of the app;-) #CMWorld http://t.co/a5zLfeZcky

@pamelamuldoon

 

@pamkozelka Isn’t that the truth! I’ll bring my stern “teacher” look to the dance. @JoePulizzi @Robert_Rose @PeterLoibl #CMWorld

@CarlaJohnson

 

Would be cool if folks could record an audio comment after listening to a podcast. #cmworld

@pisarose

 

@NickKellet @garyvee @pamelamuldoon Absolutely! Perfect example! #cmworld

@CMIContent

 

Sometimes listening to content is more convenient than reading it. Sometimes reading is more convenient. Like to offer transcripts. #cmworld

@CTrappe

 

Q4: Which school of thought are you? Podcasting for traffic numbers, or podcasting for #contentmarketing? Can it be both? #cmworld

 

A3: Here is a great blog via @RealPlayer outlining some Skype recording apps: http://t.co/lOkOkome31 #CMWorld

@pamelamuldoon

 

@Steph_Montreuil @iCopyright I think I heard Starbucks is working on just that. LOL #cmworld

@caramellagirl

 

@NickKellet Right. Make it easy for them and they will love you 🙂 #cmworld

@MacLeanHeather

 

@Steph_Montreuil Hi Stephanie! SO glad you’re here! #cmworld

@CMIContent

 

A3: And for MAC users @GarageBand is great! #CMWorld

@pamelamuldoon

 

Google Voice is an easy way to record a podcast with two remote parties. #cmworld

@CTrappe

 

@pisarose That would be interesting. Do you think it would just enhance the experience? #cmworld

@caramellagirl

 

@NickKellet I’ll be 10 minutes early next week! #cmworld

@eccushing

 

A4: D-all of the above. Your purpose depends on your content mission #CMWorld.

@CarlaJohnson

 

@GPSParamedics A podcast is usually a discussion, but it could just be on person. I was talking about reading a blog post #cmworld

@NickKellet

 

A4 wouldn’t the answer be it depends…but you must decide first before you start planning? #cmworld

@tracibrowne

 

Podcasting to share relevant stories that engage the audience. #cmworld

@CTrappe

 

A4: podcasting for #s sounds like the fast track way to podcasting mediocrity. Podcast to serve your audience THAT will drive #s #CMWorld

@Steph_Montreuil

 

@pisarose some podcasts let you do that via a VM that can be included in the next podcast ( loved getting audio comments) #cmworld

@SFerika

 

@caramellagirl @iCopyright I would totally sign up for that OR an in-house barista 😉 #CMWorld

@Steph_Montreuil

 

@CTrappe @UWECI Thanks for the info, Christoph! We really like to hear what works for others. #cmworld

@CMIContent

 

@CMIContent A2: #Podcasting lets people multi-task – can listen while working out, cooking, etc. Also lets you show personality #CMWorld

@atxcopywriter

 

A4: It can be both, but focusing on quality versus quantity is always best in my opinion. #cmworld

@MacLeanHeather

 

@CMIContent Hi! If I was more caffeinated, I would have been here earlier 😉 #CMWorld

@Steph_Montreuil

 

@caramellagirl It might extend the engagement. Depends on the quality of comments & a seamless experience. #cmworld

@pisarose

 

@CTrappe transcripts or show notes for the podcast are great for SEO + help new listeners decide to download #cmworld

@SFerika

 

@NickKellet @MacLeanHeather Do you feel that multi-tasking makes it hard to fully digest the podcast? #cmworld

@CMIContent

 

@CMIContent A4. Certainly we all want more traffic, but the connection with relevance is more important #cmworld #contentmarketing.

@caramellagirl

 

@ninagrenningloh thanks #cmworld

@CTrappe

 

A4 on the other hand…why do it at all if you aren’t looking for people to listen to it…the numbers are always a motivator no? #cmworld

@tracibrowne

 

Only 4.5% of blog posts include embedded audio content – Only 30% of blog use audio http://t.co/f9L4pXnO41 #cmworld

@NickKellet

 

@CMIContent multi-tasking is a myth. Do two things well, or do one thing magnificently @NickKellet @MacLeanHeather #CMWorld

@Steph_Montreuil

 

@CMIContent A3: You’d have to figure out your format, what you want to say, what goals you want podcast to accomplish #cmworld

@atxcopywriter

 

@NickKellet @garyvee @CMIContent @pamelamuldoon but you need to remember that people process differently. I prefer text to audio. #cmworld

@monikarun

 

@NickKellet someone is rubbing off on you… 😉 #CMWorld

@Steph_Montreuil

 

A4: Podcasting can be a great content platform for both reasons. Great content in front of target audience will drive traffic. #CMWorld

@pamelamuldoon

 

@Steph_Montreuil @iCopyright Oh boy. One of our vendors has in-house barista. If only the nutella lattes were vegan! #sojealous #cmworld

@caramellagirl

 

Wondering if @koozai_cat and @koozai_james listen to #podcasts on their commutes? #CMWorld #podcasting

@CMIContent

 

MT @moikarun: @NickKellet @caramellagirl @pisarose Podcasting can lead into audiobook. Just small chapters. #cmworld

@pisarose

 

@caramellagirl @iCopyright NUTELLA LATTE??? Where? #CMWorld

@Steph_Montreuil

 

I used Call Recorder on my Mac to record via Skype. Only downside is only 2 audio channels, so if more than 2 speakers not optimal #cmworld

@SFerika

 

@CMIContent @MacLeanHeather If people want to consume content while running, then it could just be somebody else’s content #cmworld

@NickKellet

 

@SFerika I didn’t know that. Thanks for sharing! #cmworld

@pisarose

 

@monikarun I agree with you re: text/audio preference…I think every podcast should be accompanied by a transcript #cmworld

@tracibrowne

 

A4: Passion for your topic is key. The audience will know if you really connect with what you are sharing. #CMWorld

@pamelamuldoon

 

@pisarose That’s a great idea! #CMWorld

@CMIContent

 

@CMIContent @NickKellet I do yes. If I really want to benefit from it, I will stop what I am doing. #cmworld

@MacLeanHeather

 

@CMIContent I don’t, but I certainly should! #cmworld

@Koozai_Cat

 

@eccushing We’re just glad you’re here! #cmworld

@CMIContent

 

A4: Providing CTA’s within your podcast is also key for driving traffic to your site or other content. #CMWorld

@pamelamuldoon

 

A4: Podcasting to build an audience. Is there anything else? #cmworld

@JoePulizzi

 

“@NickKellet: @CMIContent @MacLeanHeather If peeps want 2 consume content while running then it could just be somebody else’s content

@puertoman8

 

@Steph_Montreuil @iCopyright At our vendor’s office. I kid you not. They hired someone just to be a barista! I want to live there! #cmworld

@caramellagirl

 

A4: Like any content creation, podcasts cannot stand-alone. They must be part of a bigger content plan/strategy. #CMWorld

@pamelamuldoon

 

Did you know? iTunes features you for a number of weeks when you start a podcast = broader reach than your blog can get #CMWorld

@Steph_Montreuil

 

@MacLeanHeather @CMIContent I listen to audio content while I drive. I figure if I want to read. I can go back for more if I like #cmworld

@NickKellet

 

@pamelamuldoon And they’ll know that right away. If your audience is vocal, they’ll certainly spread the world too. #cmworld

@caramellagirl

 

@caramellagirl I want to live there too 🙂 When I was in Bologna they had a Nutella restaurant! @iCopyright #CMWorld

@Steph_Montreuil

 

@NickKellet @CMIContent That is a possibility, but some actions make it easy to consume, others not so much (i.e. reading) #cmworld

@MacLeanHeather

 

 

A4 podcasting is great for building an engaged community around your content. #cmworld

@SFerika

 

Q5: Do you think #podcasting is better for storytelling or for offering a value or service through content marketing? #cmworld

 

A5: Great question! Audio is a wonderful format for telling a great story & building an audience around a personal brand. #CMWorld

@pamelamuldoon

 

@JoePulizzi A4: Podcasting to build personal brands (as brand ambassadors). Can tie into editorial plan. Get folks to listen again. #cmworld

@pisarose

 

Would love to hear thoughts on how to make broadcasts more interactive. #cmworld

@JakeDParent

 

@CMIContent it’s really like anything else, do it for the right reasons or your self-serving ways will show through… #CMWorld

@Steph_Montreuil

 

A5: Depends on how good you are at making your audience the hero of your story so they’re invested #cmworld

@ardath421

 

@NickKellet @CMIContent Driving is one of the good ones for podcasts #cmworld

@MacLeanHeather

 

A5 @CMIContent The podcasts I have listened to are always passionately discussing a shared interest. #cmworld

@Koozai_Cat

 

@Steph_Montreuil @carmellagirl @iCopyright Was just in Bologna 2 weeks ago! Loved it. #CMWorld #Bologna #Italy

@CarlaJohnson

 

When it is appropriate to incorporate live streaming? I’ve done that for a radio show with live chat. #cmworld

@caramellagirl

 

MT @pamelamuldoon Not everyone is a writer; many of us are verbal processors. Talking out content vs. writing can be easier #CMWorld

@AStopperan

 

A5: Some of the greats like Paul Harvey & Casey Kasem were masters at this in traditional radio. #CMWorld #storytelling #radio

@pamelamuldoon

 

Curious – people are asking how to make broadcasts more interactive: why? What was your goal in the first place? #CMWorld

@Steph_Montreuil

 

A5 I’m not sure I understand the difference…but so many podcasts turn into ramblings with friends filled with inside jokes #cmworld

@tracibrowne

 

@CarlaJohnson I love Italy 🙂 @carmellagirl @iCopyright #CMWorld

@Steph_Montreuil

 

@juntajoe I think there is a social aspect we are overlooking. Relationship building: interview someone you want to engage further #cmworld

@iCopyright

 

@Steph_Montreuil @CMIContent @NickKellet The older I get the more I suck at multi-tasking that is a fact. #cmworld

@MacLeanHeather

 

@JakeDParent We recorded “live” via Ustream so we could have real-time interaction w/listeners #cmworld

@SFerika

 

And running @MacLeanHeather @CMIContent @NickKellet @CMIContent Driving is one of the good ones for podcasts #cmworld

@NickKellet

 

A5: Podcasts that do this well: Many from the @Nerdist podcast list; @AdamCorolla; #CMWorld

@pamelamuldoon

 

Death to monotone readers MT @pamelamuldoon: A4: Passion for your topic is key. Really connect with what you are sharing. #cmworld

@pisarose

 

@MacLeanHeather our brains aren’t meant to multi-task in the first place 🙂 @CMIContent @NickKellet #CMWorld

@Steph_Montreuil

 

@Steph_Montreuil @iCopyright Been so long since I’d been to Bologna. I wish it was there when I went! Now I make my own nutella! #cmworld

@caramellagirl

 

@iCopyright Agreed, but you’ve got to have them as a subscriber (IMO) to make that happen. #cmworld

@JoePulizzi

 

A5. The most engaging podcasts incorporate storytelling- even technical ones. Great example: @freakonomics podcast #cmworld

@eccushing

 

@MacLeanHeather @CMIContent I’ve started using @soundgecko to turn any blogpost into an audio file. Great to listen in background #cmworld

@NickKellet

 

@pamelamuldoon A5 #cmworld I love the @Nerdist podcasts and vods. There’s passion and a v human side to all they do

@Koozai_Cat

 

@ScottLum Good point! #cmworld

@CMIContent

 

@pamelamuldoon what’s the idea length in your opinion? #cmworld

@iCopyright

 

A5 both! Ideally you’ll have a mix of content types to appeal to your audience, and play to your host/guest strengths #cmworld

@SFerika

 

@NickKellet @CMIContent Agreed, running too 🙂 #cmworld

@MacLeanHeather

 

A5: @FrankFontana teamed up w/ @Craftsman to create an interesting podcast exp of DIY stories & information. #CMWorld http://t.co/H5qsCVTK04

@pamelamuldoon

 

@pisarose Totally agree, but the primary driver to making that happen is a consistent audience. #cmworld

@JoePulizzi

 

@Koozai_Cat Definitely – singular focused, niche podcasts are what I like! #cmworld

@cmcphillips

 

@CMIContent Great for both– however at the end of the day we’re here to communicate value THROUGH a story #cmworld

@WhatRunsWhere

 

A5: Today’s online capabilities also provide thought leaders with the chance to share excellent information/education via audio. #CMWorld

@pamelamuldoon

 

The best podcasters talk in a structured, yet not stiff scripted, and also authentic way. They relate to the audience … #cmworld

@CTrappe

 

A5 Podcasts are great for discussing topics around another piece of content, stories will always be a great addition #cmworld

@Koozai_Cat

 

@JoePulizzi agree. Still, what a great door opener … “We’d like to interview you about X” #thinkbig #cmworld

@iCopyright

 

@SFerika @JakeDParent I’ve gone “live” via BlogTalkRadio with live chat and show callers. Great interaction. #cmworld

@caramellagirl

 

A5: Examples: @Freakonomics; @TWiT; Both @IBM and @Dell have also played in the podcasting arena. #CMWorld

@pamelamuldoon

 

@Steph_Montreuil @MacLeanHeather @CMIContent I agree. #cmworld

@NickKellet

 

@iCopyright bingo – great way to have access to people you otherwise wouldn’t @JoePulizzi #CMWorld

@Steph_Montreuil

 

@CTrappe agree, structure is important…so many podcasts could be cut in half due to nonsensical rambling #cmworld

@tracibrowne

 

@JakeDParent how did you publicize it to get the listeners? #cmworld

@iCopyright

 

@NickKellet Some long podcasts are my favorites. I think @ThisAmerLife (60 min) is gold standard in podcasting #cmworld

@michelelinn

Q6: Have mobile apps helped with #podcasting distribution? Which apps in particular? #cmworld

 

@iCopyright That is so true. Podcasting is great for your social influencer program. @johnleedumas is great at this. #cmworld

@JoePulizzi

 

@NickKellet @Steph_Montreuil @CMIContent I would definitely agree with that!! #cmworld

@MacLeanHeather

 

Rambling podcasts not such a good idea. They need to serve a purpose! #cmworld

@nicolevirant

 

@michelelinn @NickKellet wonder how many people it takes to produce @ThisAmerLife #cmworld

@iCopyright

 

@michelelinn That would kill me. 60 mins! #cmworld @ThisAmerLife

@NickKellet

 

@pamelamuldoon as far as measuring success of a podcast, what platforms do you recommend for monitoring statistics of your podcast? #CMWorld

@Cadence9

 

Yes! MT @JoePulizzi: @iCopyright That is so true. Podcasting is great for social influencer program. @johnleedumas is great at this. #cmworld

@pamelamuldoon

 

@WhatRunsWhere Definitely! #cmworld

@CMIContent

 

@caramellagirl @JakeDParent that’s great to know! Would have loved to have live callers in addition to chat comments. #cmworld

@SFerika

 

A6 Uhm…”Podcasts” the app #cmworld

@tracibrowne

 

@tracibrowne I second that! I tune out (and turn off) when podcasters start to ramble. Definitely do not have audience in mind #cmworld

@michelelinn

 

@nicolevirant Although, have you ever listened to Joe Rogan or Kevin Smith? That’s ALL rambling. #cmworld

@JoePulizzi

 

A6: Mobile has definitely helped with podcasting distribution! #CMWorld

@pamelamuldoon

 

@michelelinn I like the idea of splicing content into question by question – allows multiple entry points for consumer #cmworld

@NickKellet

 

@michelelinn @tracibrowne third that. Need to be audience aware #cmworld

@iCopyright

 

Another great podcast for entrepreneurs, creators and general misfits is @blogcastfm #CMWorld

@Steph_Montreuil

 

@pamelamuldoon in an educational capacity they help with motivation, studying and review of materials #CMWorld

@nicolevirant

 

 

Have we talked transcription yet? Any tips? Suggestions? Tools? #cmworld

@NickKellet

 

@iCopyright I wonder that a lot. Have you heard how many people/producers they mention at the end of each episode? A lot. #cmworld

@michelelinn

 

A6: Along with the @iTunesPodcast app, most of the podcast platforms provide mobile capabilities; #CMWorld

@pamelamuldoon

 

@JoePulizzi @iCopyright @johnleedumas Who would say no to that request? Am I right? #cmworld

@MacLeanHeather

 

@JoePulizzi @nicolevirant I think *some* rambling can be excused if it’s passion. A perfectly polished podcast can be off putting #cmworld

@Koozai_Cat

 

@nicolevirant Thanks so much for joining us today, Nicole! Great insights! #cmworld

@CMIContent

 

@NickKellet people wouldn’t take the time to download multiple questions I don’t think, maybe use in blog posts though @michelelinn #CMWorld

@Steph_Montreuil

 

@nicolevirant Rambling no. As stated earlier, must have a purpose, but not be scripted. #cmworld

@MacLeanHeather

 

@SFerika @JakeDParent The only downside is not being able to screen as you would on AM/FM, but it’s great. Plus, ppl can Skype! #cmworld

@caramellagirl

 

A6: @Spreaker, @SoundCloud, @Stitcher, @Libsyn can all be accessed via mobile. #CMWorld

@pamelamuldoon

 

@JoePulizzi @nicolevirant @tracibrowne – I’m not a fan of most rambling but some are better at it than others. Its an art. #cmworld

@ScottLum

 

@NickKellet But when the story is great, you just want to listen. I often don’t have an hour, so I listen to long podcasts in parts #cmworld

@michelelinn

 

A6 my #SWTOR podcast distributed via Stitcher, but bulk of listeners from iTunes. Others listened on the website via embedded file. #cmworld

@SFerika

 

A6: This is also the power of audio content; you can take it anywhere & you can multitask! #CMWorld

@pamelamuldoon

 

Re: rambling…so many podcasters think they are hysterical…not so much @ScottLum @JoePulizzi @nicolevirant #cmworld

@tracibrowne

 

@nicolevirant For entertainment podcasts, rambling can work without losing entertainment value – probably not for any business ones #CMWorld

@atxcopywriter

 

@michelelinn @NickKellet What are the tips to tell a great story? That is a tough thing for many. #cmworld

@MacLeanHeather

 

Scares me! MT @tracibrowne so many podcasters think they are hysterical…not so much @ScottLum @JoePulizzi @nicolevirant #cmworld

@NickKellet

 

@Koozai_Cat @JoePulizzi @nicolevirant You can be passionate & on topic. You have to consider your audience’s attention span #CMWorld

@CarlaJohnson

 

@Koozai_Cat @nicolevirant maybe perfectly polished loses it’s humanness. sweet spot somewhere in the middle #cmworld

@iCopyright

 

@Koozai_Cat @JoePulizzi @nicolevirant Just have to know when to reign it in #cmworld

@caramellagirl

 

@tracibrowne those who think they are funny will hopefully get that they aren’t w/out audience @ScottLum @JoePulizzi @nicolevirant #CMWorld

@Steph_Montreuil

 

@NickKellet @tracibrowne @ScottLum @JoePulizzi @nicolevirant LOL..not so much is right! #cmworld

@MacLeanHeather

 

@Steph_Montreuil @michelelinn The consumption of audio is still challenging to me. I’d like a composite of short bursts #cmworld samplers

@NickKellet

 

@MacLeanHeather Start with point that’s relevant to audience and then provide a surprising insight, build from there #cmworld

@ardath421

 

@NickKellet @tracibrowne @ScottLum @JoePulizzi @nicolevirant Like a bad Vegas comedy act #cmworld

@caramellagirl

 

@tracibrowne @ScottLum @JoePulizzi @nicolevirant easy to ramble though, must keep it structured #cmworld

@alisonboyle

 

You can have a human and entertaining business podcast without it having to be scripted & rigid (probably should, even) #CMWorld

@Steph_Montreuil

 

@ardath421 @MacLeanHeather that works for blogs, too;/ #cmworld

@iCopyright

 

I don’t have a problem with scripted…This American Life is scripted and it works…a blog post is scripted and they work #cmworld

@tracibrowne

 

@MacLeanHeather @michelelinn I think that’s an interesting segmentation – storytelling vs answering questions. Both are valid #cmworld

@NickKellet

 

@NickKellet but that just means it’s not your channel, most podcast listeners have a longer attention span 😉 @michelelinn #CMWorld

@Steph_Montreuil

 

@MacLeanHeather Personally, I like stories that turn out differently than I expected. It’s hard to put a finger on #cmworld

@michelelinn

Q7: Is thought leadership the best approach to take with #podcasting? #cmworld

 

 

A7: The best approach is to ask: What does my audience want/need to hear? How can I help/entertain/educate them via a podcast? #CMWorld

@pamelamuldoon

 

@iCopyright @ardath421 I was going to same the same thing. Great minds…#cmworld

@MacLeanHeather

 

a7: is there a best approach? That’s like saying *always* tweet 3 times day. Do what serves your audience. That’s what will work. #CMWorld

@Steph_Montreuil

 

@NickKellet I think there is definitely a place for that as well. And, as a producer, much easier to get started smaller #cmworld

@michelelinn

 

A7: Make sure it feels peer-to-peer or thought leadership can be off-putting in podcast IMO – like a lecture #cmworld

@ardath421

 

So how about mixing audio content during podcast: conversation + audio clip recordings? Worthwhile? #cmworld

@caramellagirl

 

A7: Thought leadership is one way to take podcasting…but what about how-to’s (e.g., smallbiz market)? #cmworld

@pisarose

 

A7: Passion for the topic is also key so choosing the right person(s) behind the mic is critical! #CMWorld

@pamelamuldoon

 

@SFerika @caramellagirl that’s super cool. #cmworld

@JakeDParent

 

@NickKellet @michelelinn Both are. Which is more popular/effective however? #cmworld

@MacLeanHeather

 

@ScottLum I think that’s called a conversation 😉 @alisonboyle @JoePulizzi @nicolevirant #cmworld

@tracibrowne

 

@tracibrowne This American Life includes a lot of non-scripted elements, + scripted parts and good editing, there’s not 1 right way #CMWorld

@atxcopywriter

 

A7 you need to determine your objectives; thought leadership is well-served by podcasting but so is community engagement #cmworld

@SFerika

 

A7: Radio is a very intimate exp for the listener; you may be sending out the podcast to 1K’s, but each person listens 1-2-1. #CMWorld

@pamelamuldoon

 

A7: it’s a great stance, but not the only one. It depends on what your audience is looking for. B2C might not be as receptive #cmworld

@Koozai_Cat

 

@michelelinn It makes it more interesting for sure. When you can guess the end-result it is not as captivating. #cmworld

@MacLeanHeather

 

@atxcopywriter true…I should have said structured, not scripted…not to mention well edited #cmworld

@tracibrowne

 

@pamelamuldoon I agree. Podcasts can be incredibly helpful when done right #cmworld

@alisonboyle

 

@pamelamuldoon Can you experiment with format changes to see what works best or is that disruptive to listeners? #cmworld

@michelelinn

 

@atxcopywriter Hi Kristen! Happy to see you! #cmworld

@CMIContent

 

@pamelamuldoon totally agree! If someone is a SME on a topic but doesn’t bring that audible enthusiasm, falls flat #cmworld

@SFerika

 

A7: Thought leadership is only one approach. You need to give the people what they need, how they need it. #CMWorld

@CarlaJohnson

 

A7 It’s like all other great content – Educate, Entertain, Engage #cmworld

@ScottLum

 

iTunes features u for a # of weeks when u start a podcast = broader reach than your blog can get MT @steph_montreuil #CMWorld #PR #SM #Mktg

@ZenYinger

 

@CMIContent A7: Depends on your goals. Probably for a lot of businesses, for some a different approach will be more successful #CMWorld

@atxcopywriter

 

Podcasts are more than hearing yourself/your business talk. They should be about the community you want to build #cmworld

@caramellagirl

 

“Social Media Images: 5 Ways to Go Viral” http://t.co/ilGOHcgEf1 via @heidicohen #socialmedia #cmworld

@Kannett_

 

@pisarose @ardath421 Interesting thought on that. #cmworld

@MacLeanHeather

 

@michelelinn I like to call it “podcast evolution”; often you find one format & the more you do it may shift. #CMWorld

@pamelamuldoon

 

@atxcopywriter I think the good editing is key. Even if unscripted they keep what is most interesting, what moves story along #cmworld

@michelelinn

 

@SFerika @pamelamuldoon podcast seems like a challenging medium to do well. No images highly polished phrases to help. #cmworld

@iCopyright

 

@CMIContent Are you going to get into the podcast law suits at all today? #cmworld

@tracibrowne

 

@CMIContent @pamelamuldoon Bummer I’m missing #CMWorld chat on podcasting. I’m busy trying to get @astekweb newsletter sent out 🙂

@KyleAkerman

 

@pamelamuldoon I like that >> Podcast evolution. Can apply to so many content types #cmworld

@michelelinn

 

@pamelamuldoon @michelelinn Michele and I were talking about formats and evolution this morning! Critical to stay relevant! #cmworld

@cmcphillips

 

@CMIContent of course! Totally my pleasure and learned way more from everyone else! #cmworld

@nicolevirant

 

@iCopyright Radio is “Theatre of the Mind”; the podcaster must create the visual story; not an easy task! #CMWorld @SFerika

@pamelamuldoon

 

Q8: What content marketing or owned media can be repurposed to start off #podcasting? #cmworld

 

Really knowing your #podcast audience will tell you rambling is ok or not, length that will work and structure. Just serve 🙂 #CMWorld

@Steph_Montreuil

 

@ScottLum @caramellagirl But many do. Just like other content. It is about them versus their community and quite frankly it shows #cmworld

@MacLeanHeather

 

@MacLeanHeather TRUE! hard for me to focus when you go off into never never land #cmworld

@nicolevirant

 

@ScottLum They are, and the number is almost epidemic! Many forget about the audience and concentrate on traffic. #cmworld

@caramellagirl

 

@tracibrowne That’s not one of our questions, but we can definitely get with @pamelamuldoon for posts/resources for her to share. #cmworld

@CMIContent

 

@tracibrowne Impeccably edited. They and @Radiolab are top of the game on that level. #CMWorld

@atxcopywriter

 

A8: you can turn video interviews into audio ones. #CMWorld

@Steph_Montreuil

 

@pamelamuldoon A1/A3: Awesome checklist. Need to add: “What’s the hook?” Or, what is the content brand? (a-la @TPLDrew’s work). #CMWorld

@bigboxcar

 

@atxcopywriter I LOVE @Radiolab #cmworld

@tracibrowne

 

A8: If you have been blogging, go over your posts & start to formulate how you can repurpose this content into audio. #CMWorld

@pamelamuldoon

 

@michelelinn @pamelamuldoon You could probably ask listeners for feedback, that would avoid it being disruptive #CMWorld

@atxcopywriter

 

@KyleAkerman Was going to give you a nudge but figured you had something! #cmworld

@cmcphillips

 

If a self-absorbed company records a podcast in a world with no listeners, does it make a sound? #cmworld

@pisarose

 

@caramellagirl I bet the bad ones get lost in the Long Tail. If you’re not connecting you’re not communicating #cmworld

@ScottLum

 

@Steph_Montreuil Yes! video interviews into podcasts. Many a bad lighting mishap on video can be saved by turning into podcast #cmworld

@tracibrowne

 

@CMIContent Oh good question wrt to Q8!! #cmworld. Can wait to hear the thoughts on this one.

@MacLeanHeather

 

A8: Perhaps an interview w/another expert? Perhaps a short podcast reviewing a tip or an idea. #CMWorld

@pamelamuldoon

 

Love!”@tracibrowne: Re: rambling…so many podcasters think they are hysterical…not so much @ScottLum @JoePulizzi @nicolevirant #cmworld”

@nicolevirant

 

@cmcphillips Hi Cathy! #cmworld

@CarlaJohnson

 

@tracibrowne that is so hard! Just did a series of G+ hangouts and it’s hard to maintain quality #CMWorld

@Steph_Montreuil

 

A8: If you have done video or webinars, you may be able to strip the audio, but I do caution on this one. #CMWorld

@pamelamuldoon

 

@pamelamuldoon Or take a blog post/topic and turn it into a podcast! Both can be repurposed, as long as the message is consistent #cmworld

@caramellagirl

 

@pamelamuldoon @SFerika good analogy. takes a special talent to connect audibly — each social medium is different in that regard #cmworld

@iCopyright

 

@cmcphillips Yeah I hate when work gets in the way of my favorite twitter chat! But I will be reviewing tweets later 🙂 #CMWorld

@KyleAkerman

 

A8 Any interviews you’ve conducted w/an audio file, meaty blog posts, surveys all great base podcast content #cmworld

@SFerika

 

A8: Repurpose any good content – Webcast, blog, whitepaper, interview, article – Just fit the format #cmworld

@ScottLum

 

@ScottLum I don’t doubt that in the least. There’s a Black Hole somewhere and we all want to be far from it. #cmworld

@caramellagirl

 

A8: How about an audio snip from a webinar on a key topic? What if you turned a blog post into an audio script? #cmworld

@ardath421

 

A8: Audio delivery w/visuals is a different form of delivery. Really listen to your audio before just stripping it off video. #CMWorld

@pamelamuldoon

 

@KyleAkerman I’ll send you a @hashtracking link for the hour. 🙂 #cmworld

@cmcphillips

 

@CMIContent A8: I think a lot of written, or otherwise informational content, could become the center of a podcast convo #CMWorld

@atxcopywriter

 

Anybody have success using a podcast as an addendum (additional thoughts) to a blog post? #cmworld

@pisarose

 

Book recommendation: if doing interviews in podcasts I recommend “The Art of the Interview” by Lawrence Grobel #cmworld

@tracibrowne

 

A8: Always make sure you are providing the best listening experience for your audience. #CMWorld

@pamelamuldoon

 

@CarlaJohnson Hi Carla! Flipping between twitter handles, so not using this one much right now! So glad you’re here! #cmworld

@cmcphillips

 

@iCopyright @pamelamuldoon also important your hosts/guests have good chemistry and easily play off each other #cmworld

@SFerika

 

When repurposing content for podcasts, remember to connect the dots just as you did with the other formats 🙂 #cmworld

@ardath421

 

A8: We posted most of our webcasts as raw audio podcasts. Wasn’t ideal but it was valued by the community #cmworld

@ScottLum

 

A8: How about this twitter chat? Repurposing for some great collaborative podcasting! #cmworld

@caramellagirl

 

@bigboxcar Love @TPLDrew & his tips! He is a great podcast interview, too! #CMWorld

@pamelamuldoon

 

A8 why not just create a podcast series – audio blogs – have a good reader record them #cmworld

@tracibrowne

 

@atxcopywriter @CMIContent agree — existing content is easy to repurpose as a show outline/framework for convo #cmworld

@SFerika

 

Q9: What benefits do #podcasting have over twitter chats, blog posts, social media and the like? #cmworld

 

A9 The humanness of the human voice #cmworld

@CarlaJohnson

 

@ScottLum Was that at the beginning, or do you still do this? Interesting idea. #cmworld

@CMIContent

 

A9 I can download them and listen to them on road trips #cmworld

@tracibrowne

 

@CMIContent “on the go” might be key for certain audiences and demographics who are harder to reach elsewhere #cmworld

@iCopyright

 

@tracibrowne Love the series idea – connecting the story #cmworld

@ardath421

 

I asked community why they’d consume a webinar audio without the visuals – I’m multitasking even when watching live #cmworld

@ScottLum

 

@SFerika What a difference chemistry makes! I want to want to listen to a podcast, and stilted conversation makes it a no-go #cmworld

@michelelinn

 

@caramellagirl Brilliant! #cmworld

@CMIContent

 

@SFerika @iCopyright @pamelamuldoon Hopefully, having a host who is adaptable will help ease any tense/silent moments in discussion #cmworld

@caramellagirl

 

A9: The 2 biggest benefits of audio are 1) most of us are verbal processors & can often “talk out” great ideas vs. writing them #CMWorld

@pamelamuldoon

 

A9 it’s portable, on-demand, and feels more personal thx to listening to a person(s) talking #cmworld

@SFerika

 

@CMIContent Listening on the go. Some people absorb information better by listening, just 1 benefit #cmworld

@alisonboyle

 

@stekenwright I don’t have one in mind…Just thinking about cross-channel opportunities for engagement. Thanks for asking! #cmworld

@pisarose

 

A9: 2) Audio is extremely mobile and flexible for the listener. #CMWorld

@pamelamuldoon

 

A9: I can consume podcasts when multi-tasking and on the go. Not easy to do with other formats #cmworld

@ScottLum

 

@tracibrowne: Does that affect the timeliness of podcasts? Do they have a longer shelf life you need to take into consideration? #cmworld

@CMIContent

 

@michelelinn totally agree — no matter how smart or informed they are, it’s got to jell conversationally for me to keep listening #cmworld

@SFerika

 

I wonder if anyone’s done studies on retention rates of listening vs. reading…perhaps depends on the person listening/reading #cmworld

@tracibrowne

 

@CMIContent A9: Can appeal to an audience those miss. Some people learn by reading, some visually, some prefer audio #CMWorld

@atxcopywriter

 

A9: However, I do transcribe ALL of my podcasts so I can create blogs, web pages, tweets, etc.. #CMWorld

@pamelamuldoon

 

@tracibrowne Might be a business opportunity for a software developer – App that reads book marked text #cmworld

@ScottLum

 

A9: Audio does not provide great SEO, so be sure to enhance it w/the written word on your site! #CMWorld

@pamelamuldoon

 

@CMIContent good question re: shelf life of podcast…perhaps better for evergreen content #cmworld

@tracibrowne

 

@CarlaJohnson Good answer! Really helps to personalize a business #CMWorld

@atxcopywriter

 

A9: The storytelling. When done right, there’s actually some sort of trust and comfort that can be formed within listeners #cmworld

@caramellagirl

 

@pisarose it’s an interesting thought, definitely an alternative to a follow-up blog post which could require a lot of context #cmworld

@stekenwright

 

@pamelamuldoon Do you post the transcriptions, too, or only use them for you? If you post, do you link to a PDF? HTML (for SEO)? #cmworld

@michelelinn

 

A9: Your audience takes in info via VAK: Visual, Auditory & Kinesthetic. #CMWorld

@pamelamuldoon

 

@nicolevirant @iCopyright Absolutely – there must be a balance that keeps it on point without being robotic in execution #cmworld

@Koozai_Cat

 

Anybody think podcasts are more likely to be monetized? #cmworld

@pisarose

 

@michelelinn @pamelamuldoon guessing that SEO is similar to video? #cmworld

@iCopyright

 

@nicolevirant @SFerika Or a stand up comic who is not funny. Just feels awkward and uncomfortable. #cmworld

@michelelinn

 

A9 @CMIContent Podcasts add a literal voice to a message – it adds credibility #cmworld

@Koozai_Cat

 

@michelelinn @pamelamuldoon definitely worth transcribing, check out @steviephil’s great post on this http://t.co/1tIQHoMVI5 #cmworld

@stekenwright

 

Q10: What are some examples of #epiccontent marketing through #podcasting? #cmworld

 

@pamelamuldoon how do you transcribe? You or a service or a person> #cmworld

@NickKellet

 

A10: I’ve shared some favs; others are The Chicken Whisperer @backyardpoultry; great ex of niche content marketing via podcasting #CMWorld

@pamelamuldoon

 

A10: @agencypja partners with Columbia Business School on #TheUnconventionals; excellent content! #CMWorld

@pamelamuldoon

 

A10 I’ve not come across anything “epic” yet…not saying it’s not there…just haven’t seen it #cmworld

@tracibrowne

 

@pisarose Marketers can monetize in many ways but I think most valuable as another channel in content marketing mix #cmworld

@ScottLum

 

A10: @NateRiggs has launched Social Restaurant Podcast geared towards his client audience; great interviews & tips/information. #CMWorld

@pamelamuldoon

 

A10 others have mentioned them, but This American Life & @Radiolab are awesome. Also enjoy Good Food and @TestKitchen podcasts #CMWorld

@SFerika

 

A9: If anyone on the #CMWorld chat today is podcasting, let me know! I would love to listen in!

@pamelamuldoon

 

Did we miss your question in today’s chat? Email cathy[at]http://t.co/RnNbBkDhxG and we’ll be in touch. #CMWorld

@CMIContent

 

A10: I don’t try to hit home runs with podcasts. Just great steady cadence of content the community values #cmworld

@ScottLum

 

Thanks for another great chat! See you next week, same bat time, same chat channel 😉 #CMWorld

@Steph_Montreuil

 

@nicolevirant @michelelinn ahahaha yes! Like when an author becomes so famous they stop receiving constructive feedback… #cmworld

@SFerika

 

Loved the content, questions & info shared on today’s #CMWorld chat! Excellent! Lots to go back & catch up on!

@pamelamuldoon

 

Thank you @Pamela Muldoon for your great insights on #podcasting & content marketing! We learned so much! #cmworld

@CMIContent

 

Great chat everyone! Great conversations and knowledge sharing. #cmworld

@MacLeanHeather

 

More info on today’s #CMWorld chat guest @pamelamuldoon: Visit: http://t.co/yCsSEb34zE, @Cadence9 and @CM360Radio! Thanks again, Pamela!

@CMIContent

 

@CMIContent We make all of our on-demand webinars available as a video or MP3 audio & syndicate audio thru podcast channels #cmworld

@ScottLum

 

Upcoming #CMWorld chat dates/speakers: http://t.co/PcYRzG5TGs Next wk it’s content curation with @sferika! Thank you!

@CMIContent

 

 

Looking forward to this one, too! Upcoming #CMWorld chats: http://t.co/SDUjNYACbe Next wk it’s content curation with @SFerika!

@michelelinn

 

@michelelinn I download them as a Word Doc to save but post them directly to my website. Ex: http://t.co/7eW7Bvumcq #CMWorld

@pamelamuldoon

 

 

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