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Many content marketers struggle with applying analytics to help make better decisions on their content. No one can capture data from the future. But there is a way predict the future using data from the past. That’s why we invited Pierre DeBois, Founder of Zimana Analytics, to join a recent #CMWorld Twitter chat. The following is a summary of our discussion. For more insights, check out our Storify recap.
What is Predictive Analytics?
A1: 1/ Predictive analytics, in short, is the statistical estimated relationship among a data set, based on past data patterns. #CMWorld
— Pierre DeBois (@ZimanaAnalytics) October 24, 2017
A1: To help you plan your marketing better by extrapolating likely revenue and results based on past data #CMWorld
— Kristen Hicks (@atxcopywriter) October 24, 2017
A1) Predictive analytics = use of key data following a particular pattern overtime to gain insights that can inform decisions #cmworld
— Liliana H (@Liliholl) October 24, 2017
How can marketers foster the use of predictive analytics in their organizations?
A5: The best way to encourage the use of predictive analytics is for leaders to talk about the benefits, provide sponsorship. #cmworld
— Mike Myers 🤠 (@mikemyers614) October 24, 2017
A5. Start by cozying up to Data Scientists. They may be in Finance, Consulting, Innov Lab. Find a few Eureka! moments & share #CMWorld
— Su Doyle (@sudoyle) October 24, 2017
Is your team using predictive analytics? Let us know in the comments below.
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