Predictive Analytic: A #CMWorld Chat with Pierre DeBois

Many content marketers struggle with applying analytics to help make better decisions on their content. No one can capture data from the future. But there is a way predict the future using data from the past. That’s why we invited Pierre DeBois, Founder of Zimana Analytics, to join a recent #CMWorld Twitter chat. The following is a summary of our discussion. For more insights, check out our Storify recap.

What is Predictive Analytics?

A1: 1/ Predictive analytics, in short, is the statistical estimated relationship among a data set, based on past data patterns. #CMWorld

— Pierre DeBois (@ZimanaAnalytics) October 24, 2017

A1: To help you plan your marketing better by extrapolating likely revenue and results based on past data #CMWorld

— Kristen Hicks (@atxcopywriter) October 24, 2017

A1) Predictive analytics = use of key data following a particular pattern overtime to gain insights that can inform decisions #cmworld

— Liliana H (@Liliholl) October 24, 2017

How can marketers foster the use of predictive analytics in their organizations?

A5: The best way to encourage the use of predictive analytics is for leaders to talk about the benefits, provide sponsorship. #cmworld

— Mike Myers ? (@mikemyers614) October 24, 2017

A5. Start by cozying up to Data Scientists. They may be in Finance, Consulting, Innov Lab. Find a few Eureka! moments & share #CMWorld

— Su Doyle (@sudoyle) October 24, 2017

Is your team using predictive analytics? Let us know in the comments below.

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