Prepare for a Turnaround with These Marketing Tips: #ThisOldMarketing Episode 235

In episode 235 of PNR: This Old Marketing, Joe and Robert discuss what marketers should do while we wait for a turnaround.

It’s been a relatively slow news cycle but there’s still things to talk about

Recorded live April 30, 2020; Length: 1:01:45

Notable News

• (08:11) Cosmo magazine editor-in-chief details her editorial strategy, a number of key content marketing tactics that should be used by every enterprise. (Source: FOLIO:)

The Deep Dives

• (21:06) Orbit Media Studios offers a playbook for what marketer should do now. There are 26 ideas, and Joe and Robert pick their favorites. (Source: Orbit Media Studios)
• (27:20) Vayner Media continues an acquisition trend, as it aims to help clients achieve sustainable growth through ecommerce. (Source: Adweek)
• (38:53) There is a sale on Facebook ads, and publishers taking advantage of it to increase subscriptions. (Source:Digiday)

The Show Sponsor

• (43:38) Have you sent your entry for the Content Marketing Awards, our industry’s most coveted honor? Don’t miss your opportunity to be recognized in one of 85 categories. Submission deadline is at the end of the month.

Rants and Raves

• (46:24) Robert’s Quibi update: The platform’s Head of Brand Marketing exits after launch. (Source:Wall Street Journal)
• (47:59) Robert rave – DTC brands are partnering up to create communities. (Source: ModernRetail)
• (52:34) Joe’s rant – Joe and his son are taking virtual college tours. Every experience is exactly the same. There is no differentiation. But that’s not the problem. The issue Joe has is they are all incredibly boring.

Until the next episode, be safe and healthy, PNR friends.

If you’re not already, subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, or wherever you listen to your favorite podcasts.

Subscribe to Joe Pulizzi’s Random Newsletter at JoePulizzi.com. His new thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose’s newsletter at The Content Advisory.