It’s no secret content marketing is evolving at a rapid pace. Status quo is no longer an option. You must stay on top of your game.
Yes, there are fundamentals marketers should grasp. But the changes in strategy, creation, and measurement make it clear you cannot allow your career to stagnate. You need a competitive advantage.
Whether you are in the mature stage of your career or just starting, professional development is critical.
That’s why we invited Margaret Magnarelli to be a special guest on the #CMWorld Twitter chat. Margaret is Vice President of Marketing at Monster.com and sees firsthand why marketers should build upon their current skill set to develop a fulfilling career. In addition, her team combed through 90,000 job ads to determine the content skills hiring managers often search for. (Trust us, you’ll want to bookmark their findings.)
What follows is a brief look at her discussion with our community. Looking for more questions (and answers) from the chat? Check out our Twitter Moment (part one and part two).
A1: (1/3) I’m of the mindset that one’s skills are never up to date. Always be learning! Our field is evolving rapidly—and it’s also so broad, spanning ABM to SEO to UX. The more acronyms you know 🤣, you know the more jobs you are qualified for. #CMWorld https://t.co/2qPnFfpqF5
— Margaret Magnarelli (@mmagnarelli) September 25, 2018
A1: I’d say focusing on integration – not necessarily a skill but we have to look at how what we do affects other parts of the businesses. I’m trying to get clients to think for example of how content, PR and social fit together so they don’t silo them. #cmworld
— Michelle Garrett (@PRisUs) September 25, 2018
A1 The audience decides if my content marketing skills are up to scratch. For me, its about ‘value’ and delivery mechanisms. I’ve got 4,000 views on a Linkedin video from a food show in just 3 days right now #cmworld
— René Power (@renepower) September 25, 2018
A6: (2/2) You need to optimize your resume for the applicant tracking systems recruiters use to filter candidates. So def include skills you have that are noted in the job ad! (@Monster offers a free resume review if you need help https://t.co/ugJ0liOK38) #CMWorld
— Margaret Magnarelli (@mmagnarelli) September 25, 2018
A6: If it’s a “dream job” present your CM plan for a pain point you see. Show them your skill set, #cmworld
— Kimberly Borden (@kborden3) September 25, 2018
A6. Think like a marketer! Every resume you sent out is a piece of conent marketing tailored to the specific audience (or company) #CMWorld
— MeetEdgar (@MeetEdgar) September 25, 2018
A6: Someone told me that there’s a difference between HR and hiring managers. Managers are looking for skills. HR is looking for keywords. I put the skills on my resume to get the interview. #CMWorld https://t.co/inIepqTixA
— Carlarjenkins (@carlarjenkins) September 25, 2018
Did this chat motivate you to take your career to the next level? We offer continuing educational opportunities too. The doors to CMI University are open, but fall enrollment ends soon. Don’t miss out on curriculum led by Robert Rose and dozens of the industry’s top pros! Register today.
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