Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Refreshing Your LinkedIn Profile: A #CMWorld Chat With Phil Gerbyshak


With more than 467 million members, LinkedIn is the world’s largest online professional network. Chances are, if you are reading this post, you have a LinkedIn profile. But are you using the channel to its fullest potential?

To help us kick our LinkedIn presence up a notch – and introduce us to some hidden features – we invited special guest Phil Gerbyshak to join us on a recent #CMWorld Twitter chat. What follows is the advice Phil shared to expand our network and leverage the channel for career growth. And be sure to read the Storify from our chat to discover additional tips and tricks from our community.



Be active

To get the most of any social media channel, you must remain active. This is especially true on LinkedIn. Keeping your profile current gives your network the most accurate description of your skillset. Regularly sharing updates and relevant links highlights the work you are doing. Your activity will appear in your connections’ home pages so updates will increase the visibility of your profile.

It’s o.k. to talk to strangers

Your LinkedIn network is only as valuable as the strength of your connections. Our community members have varying opinions on with whom you should include in your network, but they all suggest having a solid strategy in place. One practice includes looking at a sender’s profile and determining if it is a quality connection before accepting or rejecting an invitation. The relationship should be mutually beneficial for both you and your new connection.

What tips and tricks do you use to make the most of LinkedIn? Let us know in the comments below.

Want to network with thousands of marketers from around the globe? Join the the Content Marketing Institute LinkedIn Group.


  1. Marketing Solutions says:

    Great , thanks for sharing such a useful information , keep sharing like this ..

Comments are closed.