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Rented Land and Native Advertising Disaster: #ThisOldMarketing Episode 243

Episode 243 of PNR: This Old Marketing is the “positive show.” Joe and Robert discuss how major media companies from around the United States are divesting their real estate properties to right-size their business models. The Washington Post pushes forward into native ad territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don’t understand that they built their homes on rented land, and are now searching for a way out. In Rants and Raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind “In the Air Tonight” by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).

Enjoy the show!

Recorded live August 20, 2020; Length: 1:00:28

The Deep Dive

  • (08:17) Newsrooms are being abandoned as the pandemic drags on. (Source: Axios)
  • (21:06) The Washington Post rethinks revenues in lockdown. (Source: The Drum)

(photo credit: Roman Kraft)

Notable News

The Show Sponsor

  • (46:52) Did you know it’s the 10th anniversary of Content Marketing World? Joe and Robert want to see you there! They are busy preparing their presentations. Don’t let their work go to waste. 😊

Rants and Raves

Until the next episode, be safe and healthy, PNR friends.

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Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.