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Roger C. Parker is a content marketing specialist who helps firms and individuals use content to grow their profits by attracting new business and retaining existing clients. His clients range from corporations like Apple, Microsoft, Mindjet, and Yamaha to retailers, self-employed professionals, and startups. His 42 trade and premium books have been translated into 37 languages. At Published & Profitable, and in his Content Marketing Institute blog posts, he shares productivity tools like checklists, tips, and worksheets. Download his free workbook, 99 Questions to Ask Before You Start to Write and Self-publish a Book to Build Your Brand. Follow Roger on Twitter @RogerCParker.