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ROI of Branded Storytelling: A #CMWorld Chat with Jacob Warwick




Branded storytelling is a term that is talked about a lot, but what is it? And can brands get a return from it? In our recent #CMWorld Twitter chat, Jacob Warwick, marketing strategist at Blast Analytics, led a conversation on branded storytelling.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

There is a distinct difference between content marketing and brand storytelling, but they work hand-in-hand.

Showing value is important, but our community warns marketers not to become consumed by metrics.

ROI is an important topic on the CMI blog, including a great article by Jacob Warwick! Check out our Measurement & ROI Topic Page, sure to give you some great tips and food for thought on improving your content marketing measurement and improving your ROI.