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Sales and Marketing: Putting the Fun in Funnel: A #CMWorld Twitter Chat with Peter Loibl and Cathy McPhillips

It’s been said there’s a constant clash between sales and marketing. The relationship is complicated. Fortunately at Content Marketing Institute, sales and marketing are strategically aligned and driving success. 

What is our organization doing and what can marketers learn from them? We gave our #CMWorld community a peek behind-the-scenes during a recent Twitter chat. Head of Sales Peter Loibl and Vice President of Marketing Cathy McPhillips talked about how the collaborative nature of their work generates leads and grow revenue. 

Below is a brief recap of our discussion. 


Sales and marketing have been trying to work together for years. Why is has it been so challenging? How have things improved?

How can marketers creatively enable sales teams?

What type of information can sales provide so marketing and editorial can create the most useful content?

We ideally want our sales-marketing programs to align with the various stages of the customer journey. But what if journey is not linear? Can we still offer customers a content-rich experience?

Are your marketing goals looking like your sales goals? Tell us if your organization is aligning content marketing and sales. 

Content Marketing World offers an opportunity for sales and marketing to build bridges. Register today using code SM100 to save $100. 


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