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He was an incredible part of the Content Marketing World stage for several years, and we’re thrilled to announce that Scott Stratten will return at CMWorld 2019.
Half of the dynamic UnMarketing duo, Scott has traveled around the world spreading the message, “Stop Marketing. Start Engaging.” This simple mantra – and those brands that don’t quite follow it – has created endless fodder and material for Scott and Alison Stratten on their UnPodcast, in their books, and in Scott’s keynotes.
His goal? Look closely at the word he has permanently inked on his arm. He wants marketers to “unlearn” much of what we’ve been taught about blasting messages to our current and potential customers. He wants us to engage with them, be smart, be human. Much like what we want to achieve with our content marketing.
So why are we most excited about having Scott back on the CMWorld stage? The UnMarketing website says it best: “Energy, Passion, Knowledge, Humor. Bridging the business gap between the virtual and real world, Scott’s keynote not only gets people laughing and thinking, but also doing.” For Scott there’s “no holding back. All the honest truth in this age of disruption and interruption.”
This will be Scott’s fourth time at Content Marketing World. To see some clips of his CMWorld sessions, see our Scott playlist on YouTube.
One of our favorite content marketers, Zendesk’s Monica Norton, said this back in 2016:
— Monica Norton (@monicalnorton) September 8, 2016
To prepare for September, find Scott here:
Please join us in welcoming Scott back to the CMWorld main stage this September. And, we hope you’ll join us in Cleveland this September!
If you haven’t registered yet, there’s still time! Early bird rates are in effect now through 5/31, plus if you use code CMWBLOG you’ll save an additional $100 off those rates. Register today!