Secrets of the Most Shareable Content: A #CMWorld Twitter Chat with Bethany Chambers

I think many marketers will agree: The word “viral” needs to die. I’m amazed at how much the word is still used. Going viral may not a tactic for your content marketing, but that doesn’t mean your content can’t reach the masses. It just takes some work.

This week on the #CMWorld Twitter chat, North Coast Media’s Bethany Chambers gave her secrets for creating shareable content. She and our community tossed around ideas – some tried and true, others innovative and worth trying.

Read on to discover all of fantastic insights we heard during the chat. And be sure to catch our weekly chat every Tuesday. We discuss various content-related topics with marketers from around the world!

What are some characteristics of shareable content?

A1: Shareable content solves a problem for the intended audience so well that it makes them want to share that solution with others. #CMWorld

— Mike Myers 🤠 (@mikemyers614) January 29, 2019

A1. When you share something, you’re putting your reputation on the line. The content has to offer high value—interesting, informative, important, entertaining—so that it reflects well on the person sharing it. #CMWorld https://t.co/uURh1Odc45

— Carmen Hill (@carmenhill) January 29, 2019

A1: The source has to be someone readers already trust and like. The content useful and readable. It can’t be something people have seen or read 100 times before #CMWorld

— Kristen Hicks (@atxcopywriter) January 29, 2019

See more answers to this and other questions in our Twitter Moment

Creating content in chunks is a good way to maximize the value of your work. How can you find your best performing content? What kind of deliverables can be made from it?

A4: You have to define what best performing means first: traffic, SEO rankings, conversions? Then look to your analytics. #CMWorld

— Kristen Hicks (@atxcopywriter) January 29, 2019

A4 #CMWorld for me the #content I consider of most value is the stuff that creates conversation! pic.twitter.com/CEm2kyjWQx

— Dan Willis (@MLLNNLmotivator) January 29, 2019

A4: We live and die by @ahrefs and @hubspot to help us see how our content is performing, metrics-wise – other than that, monitoring social mentions is valuable to see how a different audience is digesting it. #CMWorld

— Amy Lecza (@amylecza) January 29, 2019

A4 But there’s no limit. We’ve repurposed content into a podcast series, a video series, an interactive quiz… even a board game (yes, really). #CMWorld https://t.co/OQkBCtvICj

— David McGuire (@McGuireDavid) January 29, 2019

See more answers to this and other questions in our Twitter Moment.

Want in on one more secret? Bethany ended up in Twitter jail during the chat. That’s a #CMWorld first!

How do you generate more shares for your content? Do you have a secret? Leave your thoughts in the comments below.

Did you produce a powerful piece of content last year that your audience couldn’t help but share? Then consider entering it in the 2019 Content Marketing Awards. We are now accepting nominations in 85 categories!