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Setting Up Your Content Marketing Team: A #CMWorld Chat with Maureen Jann


One topic we get a lot of questions on is how to set up your content marketing team. What are the critical roles on the team? How is your team evolving? These are just a few of the questions discussed with Point It Marketing Director Maureen Jann during this week’s #CMWorld Twitter chat.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.


Building a content marketing team does not have to be a difficult task. The roles and responsibilities of your team members may fall within an already-established framework.

Many members of our community have content marketing teams of five people or less. But that has not stopped them from shifting resources and budget towards new initiatives.

Silos may exist within an organization, but collaboration is key. The goal should be leveraging partnerships across teams.

A great chat today! Thank you all for joining in and sharing information about your own teams.

Continue the conversation here in the comments below, and be sure to join us next week for a discussion on Twitter chats with Content Marketing Institute Community Manager Monina Wagner.