Should You Have Separate Twitter Accounts?

This week, I celebrated my 10th anniversary on Twitter. A friend actually scoured the internet and found my first tweet. (Thanks,Martin.) And I wasn’t surprised to see the post related to my role as a mom.

For the last decade, Twitter has proven to be an incredibly powerful platform. I have made real-life friends, connected with people in my neighborhood, built strong relationships with peers, and learned a lot about content marketing. I did this while maintaining one Twitter account.

(photo credit: Wilfred Iven)

Balancing my personal and professional lives on social media can be challenging as a community manager. I don’t want to share something work-related that may bore some of my followers. But I don’t want to lose who I am; and that includes being “mom.”

So I turned to the CMI community. Actually, CMI turned to the community, because the question was asked from the Content Marketing Institute Twitter handle.

Do you have separate professional and personal Twitter accounts?

We got a lot of great comments, and the responses varied. So should you consider having two accounts? The verdict: It depends.

When deciding what’s best for you, here are some considerations suggested by our community.

Are you looking to connect your brand to your audience on social media? If you’re reading this post, then I’m going to assume you’re a communicator like me. I’m guessing your brand – personal or professional – has struggled at some point to connect one-on-one with your audience. Twitter gives us the ability to do so by being human online. It gives followers the opportunity to learn about other facets of your life. Introduce family and friends to your work. Conversely, consider engaging professional contacts in a lively conversation about nachos.

Nope! One account here. I think it does more to humanize my org/broaden the reach of my organization’s communications to have just one. But I realize I’m in the business of communications and care more about these matters than maybe an employee NOT involved in comms does.

— Michelle Park Lazette (@mp_lazette) October 18, 2018

I use one account for both. I created it primarily for professional reasons but I don’t think the occasional tweet about my personal interests hurts anyone. I’m a real person (which isn’t the same as being unfiltered).

— Jennifer Roth (@jenniferleighr) October 18, 2018

Are your tweets relevant to your followers?It’s important to become familiar with what your audience wants. Don’t alienate them. Instead, streamline their newsfeed with the content they crave.

My main account is my one account for personal and professional. I do have a separate Twitter account for my comic book stuff (@ComicBookSchool), since that’s a deep vertical topic. I keep them separate so I can have good conversations on two topics that don’t overlap much. https://t.co/gzexRXkGpS

— Buddy Scalera (@BuddyScalera) October 18, 2018

Are you aware of sensitive topics?Reflect on what you post and how personal you’re getting. Especially in this day and age, it’s important to remember Social Media Rule #1: Think before you post. If you don’t want your professional connections to see what you post, a second Twitter handle may be the way to go.

Absolutely! My professional is more for work interactions or keeping up with news related to work. Personal is more for my self-expression.

— Meagan Nolte (@MeaganNolte) October 18, 2018

I do – because I want to keep my political ranting away from my professional ranting. 🙂

— Creative Influence (@cr8iveinfluence) October 18, 2018

I currently do not. I just keep in mind that a future employer could be looking at my profile and don’t do anything I would be ashamed of. No politics, religion, swearing, Twitter wars, etc.

— Kathie Kinde Clark (@KindeClark) October 18, 2018

One for both. What is there to hide anyway!

— Fahad Monib Siddiqui (@FahadMonib) October 18, 2018

Do your followers know about your diverse interests?Mine do. My Twitter bio describes exactly who I am, so they expect posts about basketball (come back to Cleveland, LeBron!) and my daughter’s love of musical theatre. And when I think about it, I’ve learned a lot about CMI’s followers through their bios.

I wonder sometimes if I should have separate profiles on Twitter, but honestly, my friends who follow are just going to have to deal with some of my professional tweets and vice versa. 😊

— Lauren Ruff (@lauren_ruff) October 18, 2018

I’m the same. Too much work to have two…lol. I just post things that I don’t mind employers (or others in general) seeing. Beyond marketing, I like to post about things I’m passionate about and show my interests and personality.

— Jeremy Bednarski (@JeremyBednarski) October 18, 2018

Side note: Other community members admit sharing outside hobbies and activities on social media. But they would rather not blur the line. So they choose to take those posts to other platforms.

I just one have Twitter account, but it always had a more professional slant. My FB profile is more personal and more locked down. I will sometimes post more personal stuff, but I’m okay with that blend. I’m still thoughtful.

— Megan Stolz (@megan_stolz) October 18, 2018

What do you do? I just have one twitter account that is primarily professional with a touch of personal sharing. Facebook is all personal and very limited and LinkedIn is where I aim to make deeper connections with colleagues. #freelancing https://t.co/k2tWK535uz

— Tricia Chaney (@TRCWriter) October 18, 2018

What about you? How many Twitter handles do you maintain? Let us know in the comments below.

Looking to put Twitter to good use? Attend our weekly #CMWorld chat, where we invite a special guest to discuss various content marketing topics. We tweet every Tuesday at 12pm Eastern. Come join us!