Content marketing and social media work hand in hand. Social can be used for everything from listening to distribution to customer service. To learn how to best use content marketing and social media together, we invited Joe Chernov (@jchernov) to our latest #CMWorld Twitter chat. To learn more:
Join us for our weekly Twitter chats at noon EST on Tuesdays. Next up: Ardath Albee joins us to talk about B2B content marketing.
A1: Let’s start w/ a bang: Not only does content come 1st, but w/o it, the only real use case for social is customer support #CMWorld
jchernov
A1: We think content marketing must come before social. Need to have a plan before implementing. #cmworld @JoePulizzi @jchernov
WOMMA
A1: Is this a trick question? If you don’t have anything interesting to say, what’s the point of leveraging social media? #cmworld
JoePulizzi
@CMIContent Content. It’s an important component in social media. One aspect of social is its role in content promotion #CMWorld
atxcopywriter
@atxcopywriter We could not agree more. #cmworld
WOMMA
A1: I think content marketing can help feed social media, but SM should also function on its own to build potential readership. #cmworld
Bonini84
A1: Content. Social media should be about fostering engagement and content is the catalyst #CMWorld
SamBrennand
@jchernov is right…social can be used w/o content marketing for customer service and listening. #cmworld
JoePulizzi
A1. Agree w @jchernov – without content what would you say in social that’s useful? Content strategy comes first! #CMWorld
ardath421
Q1 Yes trick question 😉 content is king, but social media comes first if you begin with listening #cmworld
SusanDElia
A1 first you need great #content to share in your #socialmedia channels #CMworld
SFerika
A1. Content, you have to set expectations for your conversation. #CMWorld
clifford62
A1: Social is a comm channel. It should be a part of your CM strategy, (when relevant). They are not mutually exclusive #CMWorld @CMIContent
lucasmillerwsu
@CMIContent At least social media listening and consumption first. Must research your audience/community before creating content. #cmworld
njh287
A1: Is there really a “comes first” though? I’d say social and content are both fuel and fire. #CMWorld
Soundboardit
A1: But so many brands are mesmerized by the bright, shiny objects of social media 😉 #contentfirst #cmworld
JoePulizzi
Social shouldn’t be all push and no conversation. Content should be the focus, but not the only one. #cmworld
Bonini84
#CMWorld: agree w/comment about listening. Social wraps around content. Drives and distributes it.
kenericson
Content comes before social. But in some ways, social can also be the content itself. #cmworld
BrightFoxMedia
A1 and to have great content, you need to have a solid #contentmarketing plan in place. #CMworld
SFerika
@cmicontent, looks like some people are on both sides of the coin. #cmworld
WOMMA
A1. Content. Social spreads the message and is integral in overall strategy, but you have to have something of value to say #cmworld
KaitlinSolomon3
A1: I disagree that “social can be content”. Social = channel. #CMWorld
jchernov
A1) I’d like to chime in and say it depends on your overall goals with social and content marketing. Always about goals. #cmworld
lisakwiese
@CMIContent Content marketing. It all starts with the content. #CMWorld
RickLiebling
A1. I think you need to look past the content to the strategy. What are you trying to accomplish? Who are you engaging? #CMWorld
ardath421
You don’t need content to connect with people. #cmworld
MikeHale
A1: Social is gas, Content is wood. You need substance before you start the fire. #cmworld
MichaelMooneyy
A1: don’t have a #contentmarketing strategy already? Don’t delay getting started on social. Start lightweight & learn what works #CMWorld
consected
A1 on the flipside, if you don’t have anyone to talk to in your #sm channels, it doesn’t matter how awesome your content is. 😉 #CMworld
SFerika
@atxcopywriter Indeed as @jchernov said social media has uses beyond content sharing, but it can sure give content legs! #CMWorld
Soundboardit
@Soundboardit Good point! Couldn’t it be said that anything being shared on #socialmedia is #content? #CMWorld
atxcopywriter
A1: Content. Social Media can be used to drive people back to your website – the home of your content 🙂 #CMWorld
KyleAkerman
@MikeHale You don’t? Then what are you connecting through? #CMWorld
RickLiebling
@WOMMA Interesting, isn’t it? Social as a listening tool 1st – most wouldn’t disagree w that. #CMWorld
CMIContent
Perhaps ultimately SEO (and it’s kissing cousin, Social Media) will be replaced by “Testimonial Media” #cmworld
Inspyder
I don’t consider a conversation as “content” RT @RickLiebling: @MikeHale You don’t? Then what are you connecting through? #CMWorld
MikeHale
I agree content comes before social @BrightFoxMedia. If you have nothing interesting to say then it can’t be social. #cmworld
matthewmichell
@KevinDMcGinnis @JoePulizzi Is social even a “bright, shiny object” anymore? #CMWorld
jchernov
A1: Think about it this way: social is the distribution mechanism. Content is the message. #cmworld
Kenericson
@jchernov Content without social is creating content in a silo. It should align w/ your community’s passion points + preferences. #cmworld
njh287
@jchernov What is the key to successful B2B content marketing? #cmworld
KristineDrier
@KristineDrier Start with FBX you’ll see 😉 #CMWorld
jchernov
A1: Really depends, if you are using Social to grow business relationships, engage community then Social-Content is dffer animal #CMWorld
Lttlewys
@lttlewys Engage. Yes. Dictate. No. I agree that there needs to be a clear brand voice but it needs to resonate. #CMworld
Andrew_Isidoro
@andrew_isidoro I agree, brands need to resonate with their Community, needs to be strategy involved #CMworld
lttlewys
@ardath421: …you need to look past the content to the strategy. #CMWorld Wo a strategy you can have contents, but not engagement.
Elrrich
@jchernov is right…social can be used w/o content marketing for customer service and listening. RT @joepulizzi #cmworld
veroniquemermaz
Social is definitely one form of #content. #CMWorld
Tamarweiss
Everyone in #CMWorld chat that keeps saying “social is a form of content” that’s just not true. Social media is “media #cmworld
Jchernov
@jchernov It’s content distribution, not content itself. #CMWorld
copyblogger
@copyblogger Correct. If social were a print magazine, it would be made of dead trees. It’s not the content itself. #cmworld
JoePulizzi
@jchernov @copyblogger late in to this convo so getting up to speed. There’s a case that social media is content and distribution #CMWorld
B2Bspecialist
Content is distributed & promoted via social media @jchernov @copyblogger #CMWorld
heidicohen
Content once produced needs to be distributed. Social is one (great) way to do so. Agree w/@jchernov its not the same #CMWorld
jay_zo
Sometimes social media activity and posts can *generate* content, but it’s not content in itself. #CMWorld
HiPhaedra
Focus on content & #social. Ensure a balance of the push of #content with the pull of engaging conversation. #cmworld
matthewmichell
In my world, the content comes first. Then we decide which readers we are targeting via what channels, incl social media #CMworld
HiPhaedra
@hiphaedra 1 Define biz goals (Build brand, get customers & drives sales), 2 Determine target market & 3 Select success metrics #cmworld
heidicohen
@heidicohen And where would you slot in content development? #cmworld
HiPhaedra
@hiphaedra Develop content once you know customers’ needs & content consumption habits. #cmworld
heidicohen
@heidicohen I think the biz needs to identify to expertise and content potential first. Readers won’t read forced made-up stuff. #cmworld
HiPhaedra
@CMIContent -content. SM is just a communication tool for the content. Like saying the phone comes before knowing what to say #CMWorld
LSackandy
A2: Your customers tell you which channels are best #cmworld
kenericson
A2: Start by placing bets (where do you think your prospects are). Then let the data inform future investments #CMWorld
jchernov
A2. You pick social platforms based on where your audience is – not for the shiny toy value 🙂 #CMWorld
ardath421
A2: As @njh287 mentioned earlier social listening is a crucial 1st step for content marketers. Reaserch platforms prior to engaging #CMWorld
lucasmillerwsu
A2: Identify goals. Then find which social channels your customers are hanging out at. We don’t need to be using every channel. #cmworld
JoePulizzi
A2: It depends where your audience is. And also where you can excel and bring value #cmworld
BrightFoxMedia
A2: Easy; whichever ones you’re using personally. We’re all consumers, too. If it’s useful for us, then it is for our prospects too #cmworld
Bonini84
@jchernov Yep…you don’t go creating a YouTube strategy if your customers are blind. #cmworld
JoePulizzi
A2: Be where your customers are. Use the platforms that convey the right message at the right time in the right context #CMWorld
SamBrennand
A2- Go where your members are. Not all social platforms fit your target audience. Adapt the ones your members/customers prefer. #cmworld
KaitlinSolomon3
A2: You fish where the fishies are! Platforms are worth exploring to gauge customer activity and if receptive to your msg there #cmworld
MikeHale
@jay_zo Very true. Top down pressure causing many brands to fish with too many rods hoping something will bite #CMWorld
SamBrennand
@SamBrennand Agreed. More fishing poles doesn’t mean more results, it just means wasted bait. #cmworld
Bonini84
A2: Define your customer personas, play where they play. Don’t forget about influences. #CMWorld
MichaelMooneyy
A2 Go where your audience is and where your resources allow you to engage in a meaningful way. #CMWorld
webber_karen
A2 (cont) after tapping into each network, take note of which platforms host relevant conversations to your brand and utilize those #CMWorld
lucasmillerwsu
@CMIContent Figure out where audience is, where they get most engagement, also on content they share – image, text, or video heavy? #CMWorld
atxcopywriter
A2. Monitor conversations and groups and that will tell you where you will get the most out of your time. #CMWorld #birdsofafeather
clifford62
A2: The one that best fits with your strategy, where you can find the most engagement & where u are being talked about #CMworld
lttlewys
A2. Also depends on how social fits in with your overall business strategy. How are you using it and what are the desired outcomes? #cmworld
KaitlinSolomon3
@WOMMA @veroniquemermaz @jchernov also, as a default and due to content sharing on Twitter is generating new connections (leads) #cmworld
B2Bspecialist
@CMIContent Let your persona data decide. Your users will define
your social strategy, not the other way around. #CMWorld
Andrew_Isidoro
@andrew_isidoro How do your users define the social strategy? #CMworld
lttlewys
@lttlewys They dictate content, channels used and even tone of voice. A customer-centric approach is more vital than ever #CMworld
Andrew_Isidoro
A2: determining where your target audience is helps you decide which channels you should be on. #CMWorld
KevinDMcGinnis
A2: It’s better to do a few things right than many things wrong. #CMWorld
MichaelMooneyy
Content must be very specific, so the audience will also be specific & targeted. Generally, mass audience is a waste of time. #cmworld
Andreas_Ramos
A2: looking at ur resources don’t focus on too many channels. but use them the right way (focus audience, media behavoiur) #cmworld
__ok_
A2] Select all media (owned, 3rd party & social) based on your target audience’s marketing persona & content consumption habits #CMWorld
Heidicohen
@JoePulizzi Modify=>A2 Identify goals, target audience & relevant metrics. Then determine which channels to use. #cmworld
heidicohen
@CMIContent A2: Analyze, know, understand. Trials & errors can be costly… To avoid pitfalls: know your audience and find them. #CMWorld
MelClarkMkt
@Andrew_Isidoro @CMIContent But funny how many of us (guilty here too) start with our own plans vs what the consumer dictates #CMWorld
jay_zo
@jay_zo Don’t be too hard on yourself, Jay. You have to start with a plan (assumptions) before you can let the customer redirect #CMworld
jchernov
@jchernov Nobody is a harsher critic of me than me, Joe… 😉 but I agree w/ u there #CMWorld
jay_zo
@andrew_isidoro I agree, customer centric is needed, but Company needs to lead the conversation, guide users with clear brand voice #CMworld
lttlewys
@jay_zo Agreed, It’s easy to get caught up in the “ideas” process and forget about the end user sometimes. #CMworld
Andrew_Isidoro
@heidicohen I say 1. ID biz goals 2. ID customers 3. ID content 4. ID channel #cmworld
HiPhaedra]]
#B2B: good creative + well written messaging + friendly, useful reg and content = great lead gen. #CMworld
JamesonGBrown
@CMIContent A3: The former. Not enough thought given to appropriate channels, more shotgun approach. #cmworld #stayfocused
RickLiebling
A3: Marketers often look through the wrong end of the telescope. It’s not about the CHANNEL, but who’s on the other end. #CMWorld
jchernov
@CMIContent Social media can also be referred to as a Vehicle #CMWorld
joinlawyer
A3: Both. However, the ones on too many, but doing so ineffectively is more concerning, as it can have an adverse affect. #cmworld
Bonini84
A3: Lots of pressure on marketers to get in the game. Many jump without doing their homework #CMWorld
SamBrennand
A3: Absolutely. When we do enterprise audits, recommendations are almost always that they need less channels, not more. #cmworld
JoePulizzi
A3: Dormant social presence is a challenge we face on the regular. Many orgs assume they NEED to be social, w/o 1st deciding WHY #CMWorld
lucasmillerwsu
A3. Do we even need to mention automated tweets repeating title/link? Twitter handles auto-posted to Facebook? #CMWorld #Context #cmworld
ardath421
@ardath421 Do we have to mention that? 😉 #CMWorld
CMIContent
A3: Focus on fewer channels…be consistent…distribute epic content…be THE information provider. #cmworld
JoePulizzi
Q3 Too many usually, so many neglected branded social properties. Not many companies have the balls to stick to just a few! #cmworld
webber_karen
@webber_karen Yes! Companies are afraid of missing something if they are not on every social network. #CMWorld
KyleAkerman
@ardath421 Shiny object >> marketing awards >> industry press >> increased visibility. Why not? #sarcasm #CMWorld
wittlake
A3: Test n-channels, invest in the subset that work. When those become inefficient, add others. N = too many when results dip #CMWorld
jchernov
A3: Both! They don’t understand how to use the tools(platforms) and they are just being willy nilly w/o clear strategy & objectives #CMworld
lttlewys
A3: We ceertainly see orgs on too many channels. All are afraid they will miss the boat. Need to understand them. #cmworld @JoePulizzi
WOMMA
A3. I think difficulty is limiting to what you can do well. Trying to be everywhere is not a strategy that’s sustainable #cmworld
ardath421
A3:When orgs try to keep pace w/”hot” #social sites, leads to Page ghost towns. Invest where you have resource, meaningfully engage #CMWorld
kgriwert
A3: “On too many social channels” = Too many execs demanding/grabbing at the wrong things, let’s be honest #CMWorld
jay_zo
@CMIContent A3. Too many. But # isn’t the issue. Challenge is view that a small consistent broadcast presence is ok. #CMWorld
wittlake
A3: Good use of few channels = better, but important to 1. Secure usernames and 2. test/evaluate each. Then make yes/no #CMWorld
Soundboardit
A3 2/2: And if deciding to abandon a network, clearly say so & include links to where you’re active #CMWorld #nozombieprofiles
Soundboardit
A3: Execs are mostly reluctant to use social. It’s junior staff w/o strategy or experience. They jump into all channels. #cmworld
Andreas_Ramos
@Andreas_Ramos “Let the intern run social.” 🙂 #CMWorld
KyleAkerman
@kyleakerman extremely funny! i’ve seen that so many times. #cmworld
Andreas_Ramos
🙂 Worst idea ever! Hasn’t everyone learned this yet? RT@KyleAkerman: @Andreas_Ramos “Let the intern run social.” 🙂 # CMWorld
CMIContent
A3. If you can’t maintain channels you may as well close them. It can have a negative effect on your bottom line. #cmworld
KaitlinSolomon3
A3: A dormant social presence is usually a sign of a lack of strategy and customer focus. All the gear – no idea #CMWorld
Andrew_Isidoro
A3: It is a mad rush go 1st to get into #socialmedia & then it die without ideas/content. Key is to choose right media channel #cmworld
ShashankHosa
@JoePulizzi Totally agree. Choosing and focussing on few #socialmedia channels will bring more #result, #impact and #commitment. #cmworld
LiancaRuiter
Wow…I’m liking this twitter chat #cmworld
JoePulizzi
Slightly off #CMworld topic, but marketers are too enamored of their friggen “personas”. I’d rather market to people than personas
jchernov
@jchernov Isn’t that the idea of personas…so we are marketing to the right “people”? #cmworld
JoePulizzi
@jchernov – it’s not personas as much as it is the need to KNOW who you’re trying to engage and what’s relevant #cmworld
ardath421
@jchernov personas are merely a vehicle to knowledge that informs strategy #cmworld
ardath421
@JoePulizzi Yes, but persona is now a substitute for working to personally get to know the people you market too. @jchernov #CMWorld
wittlake
A4: Teaser images that promote a new blog or ebook work well, as do slides from a SlideShare. Infographics are a no-brainer. #cmworld
Bonini84
@CMIContent A4: Hire pros who know how to design visuals. It matters. #CMWorld
YRNY
@YRNY Great point! We are all so visual and short on time – great visuals make a big difference. #CMWorld
CMIContent
@CMIContent A4: Know when to show off employee photos on #social – give customers looks “behind the scenes” and show personality #CMWorld
kgriwert
@kgriwert We love that! That personal connection and relationship is so important. #CMWorld
CMIContent
Q4 we just did an ebook on this! It is all about integrating visuals fully into strategy #CMWorld
webber_karen
A4: While it’s important to know what’s “in” (flat has replaced skeumorphic), the best “fashion” is individuality. *Own* a style. #CMWorld
Jchernov
Love @jchernov’s “Own a Style” in relation to visuals! #cmworld
ardath421
@CMIContent A4: Repurpose graphics or charts already in your white paper or blog to earn honest clicks to more text-heavy pieces #CMWorld
kgriwert
@CMIContent Q4: Quality content with simple and effective visual representation is always a home run. #cmworld
ringo66
A4: infographics, micro-video. #CMWorld
HiPhaedra
@CMIContent A4 Think value w/ visuals. Answer a question. Feeling should be less “Thats interesting,” more “I want to share this.” #cmworld
njh287
A4: Stick to a single topic, make it worth their time. Rule of thumb: be more compelling than cute kittens #cmworld
MichaelMooneyy
A4: Stop doing one off visuals. Like @jchernov has done. Start a series. Own a style. Think like a TV series. Be consistent. #cmworld
JoePulizzi
A4: Relevance! If your #customer cannot relate, it will not “stick”. @CMIContent #CMWorld
Strategic_CRM
A4: I don’t want one visual story. I want 50 visual components that tell a story over a year. #cmworld
JoePulizzi
@JoePulizzi Wish more brands took that approach. #CMWorld
RickLiebling
@RickLiebling Patience…patience…the time is coming 😉 #cmworld
JoePulizzi
@JoePulizzi Great example of “one visual story” was yesterday’s #royalbaby hijacking. Many cos jumped on w/ meh content. #CMWorld #dobetter
Soundboardit
@Soundboardit Agree! Could also create accounts on new networks you won’t use right away and point to your active platforms. #CMWorld
KyleAkerman
@Soundboardit Yes – don’t go for the easy route! Consumers are smart – they know what you are doing. #CMWorld
CMIContent
@njh287 That’s great in the evolution of your business. Nice work, Neil! #CMWorld
CMIContent
@soundboardit @JoePulizzi What did you think of the tactic/image? #cmworld
WOMMA
@WOMMA @JoePulizzi Images can enhance the story & make it more human, but not when you’re using it just because it’s available #CMWorld
Soundboardit
@jchernov And by all means, keep mobile in mind when creating visual [or any] content. And keep sharing simple & clear. #cmworld
njh287
@CMIContent A4:I find retailers think they must avoid prod photos on #social but people want to see prods in action (in moderation) #CMWorld
kgriwert
A4: we “brand” our infographics with a consistent look and feel #CMWorld
HiPhaedra
What i love about #CMWorld tweets: clear this “content stuff” is just plain HARD. It drains the brain. That’s why I love it!
jay_zo
@jay_zo #contentmarketing ain’t easy. You’ve got to want it. #cmworld
JoePulizzi
@JoePulizzi Amen to that, and it’s why it’s worth doing #CMWorld
jay_zo
@JoePulizzi @jay_zo If it was easy, it probably wouldn’t be valuable. =) #cmworld #contentmarketing
TheJarrettSmith
@CMIContent A4. Visuals should simplify communication. Too many visuals (infographics!) do the opposite. #CMWorld
wittlake
A4 make sure your designers understand the brand messaging – not just the styleguide, and what works 4 each #sm channel. #CMworld
SFerika
@CMIContent A4: CONSISTENCY with #visual content for social and broader marketing is key – @Brafton just did a webinar on this! #CMWorld
kgriwert
A4. A .jpg is worth a thousand .txts’s –> view as a narrative w/ audience in mind. Why are they coming to view this graphic? #cmworld
KaitlinSolomon3
@JoePulizzi A campaign of #visuals will take your audience into your story, more then using a random picture or video #storytelling #cmworld
LiancaRuiter
@LiancaRuiter @jchernov This is a great way to think (TV series)! Solid strategy. Helps create consistency. #CMworld
JamesonGBrown
A4 Hire graphic designers, provide them w/great copy & let them work their design magic w/out dictating the visuals. #CMworld
SFerika
A4] Visual content especially photos is like glue-People attracted to images of people. #cmworld
Heidicohen
A4: Visual consistency is key. Make sure you control the content message on social AFTER hitting publish: http://t.co/YDdjtyzkWw #CMWorld
Andrew_Isidoro
@kgriwert Re-imagine product photos to provide how to info & styling. Check out Target’s tumblr. #CMWorld
heidicohen
@CMIContent A5 Still look to drive traffic/subs, but shifting a bit from establishing industry cred to leveraging new contacts made #cmworld
njh287
A5: @Bdeeter wrote “the next dollar you spend should perform slightly worse than the previous dollar”. THAT’s my social strategy #CMWorld
jchernov
A5. I think it’s changed in the last month. What people want to talk about changes all the time #cmworld
ardath421
A5: It’s become more walkie-talkie than megaphone by creating conversations built around shared content. #cmworld
Bonini84
A5. It has gotten super-personalized. Take your time with 10 specific messages than 100 posts annoucing something #CMWorld
clifford62
A5: Of course. With new brands/clients/timelines/pushes/etc. come new strategies. 95% of the time strategy cannot be a template. #CMworld
JamesonGBrown
A5 Nurturing a community versus going for numbers And metrics. Give fans reasons to come back #cmworld
lisakwiese
A5: While community is important to social strategy, efficient acquisition has become more important. #CMWorld
jchernov
@jchernov wouldn’t you say that “efficient acquisition” depends on strategy? #cmworld
ardath421
@ardath421 Meaning my social strategy is now more focused on lead acquisition than purely community / brand building. #CMWorld
jchernov
@jchernov exactly but not totally eliminating the “feel good” – right? #cmworld
ardath421
@ardath421 Not replacing at all, just becoming more important than. #CMWorld
jchernov
@jchernov Have a good look at your audience. It’s about the quality+quantity of your community and social audience #socialstrategy #CMWorld
LiancaRuiter
A5: Social strategy this year is completely focused on building subscribers. Subscription above all else. #cmworld
JoePulizzi
@joepulizzi A5] Content & social media strategy don’t exist in silos. Must have objectives associated with co goals. #CMworld
heidicohen
@heidicohen Agreed…but primary is subscription for us. #cmworld
JoePulizzi
A5: We’ve found that the more subscription channels customers are linked to the more valuable they are as customers. #cmworld
JoePulizzi
A5. Getting others to understand the importance of why we NEED a strategy to implement! #cmworld
KaitlinSolomon3
A5: my socialmedia world matured (bye FB!) Now based on better understanding of what works through metrics & measured experiments #cmworld
consected
Q5: While objectives have stayed the same, our strategy is ever-evolving. But we don’t sell out the brand for the latest channel. #CMWorld
MichaelMooneyy
A5: #CMWorld sm strategies evolved to engage the audience more and be a participant not a teller.
ShashankHosa
Apologies for the shameless plug! But applicable…http://t.co/Bra0uC5rL5 #CMworld
JamesonGBrown
A5: A good social strategy can weather the change. Not that it doesn’t evolve, but it’s not forced to b/c of changing networks #CMWorld
Soundboardit
A5: Review your metrics and adjust your strategy where needed. #CMWorld
KevinDMcGinnis
@joepulizzi A5] Content & social strategy should focus on build brand, attract prospects, sell stuff, support fans #cmworld
heidicohen
@cmicontent @jchernov Owning a style is code for building a 360 degree brand & integrating it into content #CMworld
heidicohen
Memo for future: For lively tweetchat, invite @jchernov (that goes for drinks as well) #cmworld
JoePulizzi
A6: At @Kinvey we market to developers, CIO, CTO. We assumed Facebook would be inefficient, yet data says we were wrong #CMWorld
Jchernov
@jchernov A5] You can’t underestimate the fact that in someplaces, FB is only social network. #CMworld
heidicohen
@jchernov That’s interesting! What were you posting there that they responded to, engaged with? #CMWorld
CMIContent
@CMIContent Facebook’s value to us goes beyond people Liking our posts — they are more willing to convert on our content! #CMworld
jchernov
@jchernov I’m surprised by that…but as you said, data wins. #cmworld
JoePulizzi
A6: We love Twitter, as the opportunity for real time engagement is greater, and sharing is has greater reach. #cmworld
Bonini84
A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
JoePulizzi
Especially now that LinkedIn owns it. RT @JoePulizzi: A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
KyleAkerman
@lttlewys It amazes me that only 20% of marketers use SlideShare. It’s our 3rd best channel for subscriptions. #cmworld
JoePulizzi
@JoePulizzi SlideShare is killer for a marketing audience; has been less effective for a developer audience. #CMWorld
jchernov
@CMIContent @SlideShare has been a solid channel for sure. Love it! #cmworld
ringo66
A6. Twitter and LinkedIn – great opportunities and can move conversations off platform – that’s when magic happens #cmworld
ardath421
Q6: Few talk about email as channel, but it’s v important for me. Priority: email, blog, Twitter, LinkedIn, FB. #cmworld
Andreas_Ramos
A6 – Twitter and LinkedIn #CMWorld
clifford62
A6: Most of my clients are local biz & know Facebook. Big challenge to get them to consider, learn and use other platforms. #cmworld
MikeHale
A6: Various networks. But I must say… one client rocks out on traditional #forums! I love it. #OldSchool #CMworld
JamesonGBrown
@JamesonGBrown Wow! That’s awesome. What industry? #CMWorld
CMIContent
@CMIContent Automotive. HUGE #forum presence there. Along with powersports… #CMworld
JamesonGBrown
You may have heard this from @JoePulizzi before… RT @JoePulizzi: A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
CMIContent
A6: Consumer client is focused on FB. Visual product so works well as a way to share content via pics.#cmworld.
SueBrady
A6- LinkedIn and Twitter are the channels we find the most engagement with our members. Also active on YouTube and Facebook #cmworld
KaitlinSolomon3
A6 Ran a test for workshop at Confab – Slideshare brought 2.5X views & shares than blog post on same subject #cmworld
ardath421
A6: I deal with many corporate a) online retails shopping company uses FB b) most IT companies use Linkedin and Twitter #CMWorld
ShashankHosa
We have discovered our market uses twitter and facebook as content discovery platforms, hence those we use #cmworld
Elrrich
@elrrich Then you’re doing it right! Nice work. #CMWorld
CMIContent
A6: We use Twitter, Blogs & LinkedIn for network and customer development for #B2B #CMWorld
B2Bspecialist
Has anyone noticed how much people are sharing on @LinkedIn these days? YOY change is amazing. #cmworld
JoePulizzi
@joepulizzi I’m going to LinkedIn for updates almost as much as Twitter these days. Major change from a year ago. #cmworld
katieherbstpeet
@katieherbstpeet That’s great, Katie. The news feed is a great resource for us, and groups conversations are engaging. #CMWorld
CMIContent
@JoePulizzi For us @HubSpot SlideShares are why. LI’s automated+manual editorial process surfaces SlideShares to more ppl #CMWorld
jay_zo
@jay_zo @JoePulizzi @HubSpot That (@LinkedIn) has been a great bonus to an otherwise great channel (@slideshare) #CMWorld
CMIContent
@CMIContent @JoePulizzi They [@linkedin] have done well partnering w/ smart contributors like @jbecher, @khabie, others #CMWorld
Soundboardit
A6: We use Twitter & LinkedIn most. Why? Flexibility, measurability & most important: chance to engage with new real people easily #CMWorld
Consected
A6 we use twitter the most often, for content sharing and conversation
#CMworld
SFerika
Try this. I made wordclouds of my FB, blog, tweet postings. See the diff. http://t.co/eAfYiDGue1 #cmworld
Andreas_Ramos
@joepulizzi LI has focused on becoming a social publishing platform (Don’t forget they own Slideshare & have deep data.) #cmworld
heidicohen
Q7: sounds like SlideShare is right up there. Will look into using it for at least one client. #CMWorld
SueBrady
@SueBrady Check out http://t.co/hoTAUXBwfq for our presentations. @JoePulizzi has his own @slideshare pg as well. #CMWorld
CMIContent
Call me crazy, but I still think there is something to Google+. Over 350 million active users as of July. #cmworld
JoePulizzi
@joepuilizzi I love Google+ hangouts – now that’s fun stuff! #cmworld
ardath421
@JoePulizzi How does Google+ define active? I honestly don’t know anyone who uses it beyond SEO. #CMWorld
SueBrady
@suebrady New data shows Google+ is #2 social media platform globally. It’s linked to search & authorship. Also installed on Droid. #cmworld
heidicohen
@heidicohen I’ve seen that and find it puzzling. I’d love to hear about successful campaigns that use google+.#CMWorld
SueBrady
@suebrady In today’s social media world, must think multi-platform: Blog, Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest #cmworld
heidicohen
@JoePulizzi Yes! Agreed x100. It must be remembered that G+ is part of a much bigger, 10-15 yr plan… #CMworld
JamesonGBrown
@SueBrady Here’s the article I just read on active Google+ users. http://t.co/zL0T7VNMh9 #cmworld
JoePulizzi
My coworkers even make fun of me still for my #GooglePlus love! http://t.co/w95O3imrkm #CMworld #google
JamesonGBrown
@JoePulizzi you’re crazy! =) It confuses me and not sure there’s a B2B play there. Open to challenges though! #cmworld
B2Bspecialist
Who has done one on the chat today? RT @ardath421: @joepuilizzi I love Google+ hangouts – now that’s fun stuff! #cmworld
CMIContent
Probably all marketers 😉 RT @cmicontent @JoePulizzi: I still think there is something to Google+. Over 350M active users… #cmworld
MelClarkMkt
@B2Bspecialist I haven’t figured it out yet myself…but I have a gut feeling. Google has patience with +. It will pay off. #cmworld
JoePulizzi
A7. Google+ is often undervalued + the forgotten channel. Brands have it setup but aren’t leveraging the full potential. #CMWorld
WhatRunsWhere
@b2bspecialist @JoePulizzi I am really liking G+, not much convo but a wealth of information & content 😉 #CMworld
lttlewys
@JoePulizzi @B2Bspecialist I agree! I think companies would be smart to work G+ before their competitors. It’s a new audience! #cmworld
MikeHale
Note to G+ comment -> RT @JoePulizzi: @SueBrady Here’s the article I just read on active Google+ users. http://t.co/yay8QHcEM9 #cmworld
CMIContent
You must build OWNED platforms (blog, website, email list, etc) since you control them. What would happen if banned from Google? #cmworld
heidicohen
@heidicohen Great point! So many reasons for owned platforms aside from this, too! #CMWorld
CMIContent
Totally agree with @heidicohen about owned channels – key to meeting objectives, first of all… #cmworld
ardath421
@JoePulizzi agree. It’s a big bet and they can’t afford a hiccup like they had with Wave and Buzz. #cmworld
B2Bspecialist
@lttlewys @B2Bspecialist @JoePulizzi What are you feelings about the G+ communities? #CMWorld
KyleAkerman
@SueBrady Dell’s Google+ program is one of the best I’ve seen #cmworld
JoePulizzi
@lttlewys @B2Bspecialist @JoePulizzi Agreed, but I’m hoping the convo aspect will grow. #CMWorld
atxcopywriter
@atxcopywriter I’ve had some great convos over there but it’s infrequent @B2Bspecialist @JoePulizzi #cmworld
lttlewys
@kyleakerman I’m in some great G+ communities ,other not so much! Depends on the group!! @B2Bspecialist @JoePulizzi #CMworld
lttlewys
@JoePulizzi agreed. I think it will eventually be a great business tool and rival LinkedIn before Facebook. #CMWorld
LSackandy
@KyleAkerman @lttlewys @JoePulizzi I’m a member of a few, but admit don’t do much with/in them. Only so much time. You? #cmworld
B2Bspecialist
A7: The most undervalued channel is the one you haven’t tested. The channel may vary by co.; but the need to test doesn’t #CMWorld
jchernov
@CMIContent A7 Trick…most undervalued social source are niche forums, especially if your industry applies. Targeted traffic! #cmworld
njh287
@njh287 Have you discovered http://t.co/u17kZoVIAb to unearth relevant niche forums? #cmworld
GhostBlogr4Hire
@GhostBlogr4Hire Yep, boardreader was good to start. But eventually w/ additional
research/tracking, found niche search engines too #cmworld
njh287
@cmicontent Q7] Most undervalued social channel is an effective blog. #cmworld
heidicohen
@heidicohen @CMIContent or NETWORK of effective blogs. #cmworld
tstschweber
A7: Probably the video sharing, like Vine & now Instagram, if for no other reason that we haven’t nailed it yet. #cmworld
Bonini84
@Bonini84 Interesting! We like you’re positive spin. You’ll nail it! #CMWorld
CMIContent
A7- Seeing a lot of slideshare, google +, and blogs #cmworld
KaitlinSolomon3
A7 #CMWorld it is youtube for me. I believe rich content or multimedia will grow faster now and it is very much undervalued now.
ShashankHosa
@joepulizzi @CMIcontent – The Q was ‘social channel.’ I love slideshare but is it a social channel? #CMWorld
RickLiebling
A8. Content must be modified for different channels – different context, different purposes #cmworld
ardath421
A8: Yes! Striving for virtuous cycle: summarizing our eBooks into ungated SlideShares that link back to the gated eBook #CMWorld
jchernov
@cmicontent 8] To make your content effective, it must be tailored to appropriate platforms, social, owned & 3rd party #cmworld
heidicohen
@cmicontent A8: Modify! Hopefully, every modern marketer understands the need for customization. #CMWorld
MelClarkMkt
Q8] Optimize content for each channel #cmworld
SusanDElia
A8. Content must be modified for different channels – different context, different purposes. via @ardath421 #cmworld
Appska
A8: #Content must be modified according to network. Each network = a different language/voice. #CMworld
JamesonGBrown
A8: Remember when we all thought Ping.fm was the holy grail of social distribution? #cmworld
JoePulizzi
A8: Absolutely must modify content as each channel has its own format and personality #CMWorld
HiPhaedra
A8: Absolutely. People interact and have varying agendas depending on the channel. The key is identifying it. #cmworld
Bonini84
A8: you have to modify your content to match the messaging for the respective channel. #CMWorld @CMIContent
KevinDMcGinnis
Pattern in #CMWorld answers: Consultants tend to answer theoretically; vendors practically. (Not saying either is better)
jchernov
@jchernov Leave it to you to dissect the attendance of a twitter chat 😉 #cmworld
JoePulizzi
@jchernov Surprised? #cmworld
SamBrennand
@jchernov The chat is useful but a bit agency/vendor centric. Where are our clients and prospective clients? #cmworld
B2Bspecialist
@B2Bspecialist @jchernov They are working on their #contentmarketing strategies 😉 #cmworld
JoePulizzi
A8- Absolutely modify! Each platform has requires different format and delivery to fit the purpose, tone, and overall parameters #cmworld
KaitlinSolomon3
A9: Everyone is *responsible* for content, but one person needs to be *accountable* for it! #CMWorld
jchernov
@lttlewys @jchernov need more specifics about “who”. For a brand a company? How does this work in social? Has it every? #cmworld
B2Bspecialist
A9: social and content marketing are together at #xerox. #CMWorld
Kenericson
@kenericson Has it always been like this? #CMWorld
CMIContent
@CMIContent No– a new development and one that makes total sense! #cmworld
kenericson
@kenericson Absolutely. Great that your company realized that and made that development! #CMWorld
CMIContent
A9. Companies that separate content marketing and social media teams have disconnects – saying so practically 🙂 #cmworld
ardath421
Q9] Content creation must be intricately combined with social media.Even social media comments are content! #CMworld
heidicohen
A9: Social media and online groups fall under the channel team, which works closely with the content team. #CMWorld
HiPhaedra
@cmicontent @jchernov A9 Content creation is separate from editorial direction. #CMWorld
heidicohen
I’m always surprised how few people are findable. Only 16% of CXOs have #digitalpresence I must use all tools to reach them. #cmworld
Andreas_Ramos
Segment consumers, customize the content & deliver w right channels so they get what they want from you (and not your competitors)! #CMWorld
WhatRunsWhere
Great content can be created when subject matter experts, marketing and sales, too, work together. #CMWorld
CTrappe
A9: Gotta say, this is a great question. We have ppl who are “geared” more towards content creation. Others community management. #CMworld
JamesonGBrown
A9] To get your entire organization creating content, you MUST remove the fear with editorial guidance & copyediting. #cmworld
heidicohen
@jchernov Well-stated. We have a single voice/tracker, but all’s insight will go often go in content. Encourages their sharing too. #cmworld
njh287
@B2Bspecialist @lttlewys @JoePulizzi Same w/ me. Many times they are big echo chambers. But I find useful nuggets occasionally 🙂 #CMWorld
KyleAkerman
A9 we have a content team and a social media/community manager that collaborate #CMworld
SFerika
You have to empower employees if you expect them to share stories (aka content). #CMWorld
CTrappe
“One person needs to be *accountable*” Disagree. Let go. Enable everyone to use #socialmedia and distribute content. #cmworld
Andreas_Ramos
Not my idea, but great way to generate content: have each employee spend 2 hours writing posts on agreed topics every few months. #CMWorld
SueBrady
Our SMEs aren’t there to generate content, they have BD and sales to focus on. That’s what our content team is for. #CMWorld
HiPhaedra
A10: If your content is about you, regardless of how polished it is, ain’t nobody gonna share it. #CMWorld
jchernov
Q10: Focus. #cmworld.
Andreas_Ramos
A10: Consistency. Most content programs are campaigns, set up for short term. Go the distance. Think Marathon, not sprint. #cmworld
JoePulizzi
A10: Considering the “reason to click.” There’s content overload out there. It’s all about how you present the content that matters #cmworld
Bonini84
A10. How to initiate a conversation their audience cares about – and then keep it going #cmworld
ardath421
A10- That there MUST be an integrated strategy to be effective. Also find your influencers and recognize their value #cmworld
KaitlinSolomon3
A10 spend time w/#sm channels your #content will appear in to make sure you’re maximizing what’s unique about them/their audience #CMworld
SFerika
A10: How to turn engaging into buying. #CMWorld
MichaelMooneyy
To create content remind yourself to keep an eye out for good stories. There are many. #CMWorld
CTrappe
@CMIContent 2 things: 1) Be participatory, comment on/share others’ content; 2) Never the underestimate value of 1-on-1 contact. #cmworld
njh287
A10: Please the customer not your peers #CMWorld
SamBrennand
A1: Let’s start w/ a bang: Not only does content come 1st, but w/o it, the only real use case for social is customer support #CMWorld
jchernov
A1: We think content marketing must come before social. Need to have a plan before implementing. #cmworld @JoePulizzi @jchernov
WOMMA
A1: Is this a trick question? If you don’t have anything interesting to say, what’s the point of leveraging social media? #cmworld
JoePulizzi
@CMIContent Content. It’s an important component in social media. One aspect of social is its role in content promotion #CMWorld
atxcopywriter
@atxcopywriter We could not agree more. #cmworld
WOMMA
A1: I think content marketing can help feed social media, but SM should also function on its own to build potential readership. #cmworld
Bonini84
A1: Content. Social media should be about fostering engagement and content is the catalyst #CMWorld
SamBrennand
@jchernov is right…social can be used w/o content marketing for customer service and listening. #cmworld
JoePulizzi
A1. Agree w @jchernov – without content what would you say in social that’s useful? Content strategy comes first! #CMWorld
ardath421
Q1 Yes trick question 😉 content is king, but social media comes first if you begin with listening #cmworld
SusanDElia
A1 first you need great #content to share in your #socialmedia channels #CMworld
SFerika
A1. Content, you have to set expectations for your conversation. #CMWorld
clifford62
A1: Social is a comm channel. It should be a part of your CM strategy, (when relevant). They are not mutually exclusive #CMWorld @CMIContent
lucasmillerwsu
@CMIContent At least social media listening and consumption first. Must research your audience/community before creating content. #cmworld
njh287
A1: Is there really a “comes first” though? I’d say social and content are both fuel and fire. #CMWorld
Soundboardit
A1: But so many brands are mesmerized by the bright, shiny objects of social media 😉 #contentfirst #cmworld
JoePulizzi
Social shouldn’t be all push and no conversation. Content should be the focus, but not the only one. #cmworld
Bonini84
#CMWorld: agree w/comment about listening. Social wraps around content. Drives and distributes it.
kenericson
Content comes before social. But in some ways, social can also be the content itself. #cmworld
BrightFoxMedia
A1 and to have great content, you need to have a solid #contentmarketing plan in place. #CMworld
SFerika
@cmicontent, looks like some people are on both sides of the coin. #cmworld
WOMMA
A1. Content. Social spreads the message and is integral in overall strategy, but you have to have something of value to say #cmworld
KaitlinSolomon3
A1: I disagree that “social can be content”. Social = channel. #CMWorld
jchernov
A1) I’d like to chime in and say it depends on your overall goals with social and content marketing. Always about goals. #cmworld
lisakwiese
@CMIContent Content marketing. It all starts with the content. #CMWorld
RickLiebling
A1. I think you need to look past the content to the strategy. What are you trying to accomplish? Who are you engaging? #CMWorld
ardath421
You don’t need content to connect with people. #cmworld
MikeHale
A1: Social is gas, Content is wood. You need substance before you start the fire. #cmworld
MichaelMooneyy
A1: don’t have a #contentmarketing strategy already? Don’t delay getting started on social. Start lightweight & learn what works #CMWorld
consected
A1 on the flipside, if you don’t have anyone to talk to in your #sm channels, it doesn’t matter how awesome your content is. 😉 #CMworld
SFerika
@atxcopywriter Indeed as @jchernov said social media has uses beyond content sharing, but it can sure give content legs! #CMWorld
Soundboardit
@Soundboardit Good point! Couldn’t it be said that anything being shared on #socialmedia is #content? #CMWorld
atxcopywriter
A1: Content. Social Media can be used to drive people back to your website – the home of your content 🙂 #CMWorld
KyleAkerman
@MikeHale You don’t? Then what are you connecting through? #CMWorld
RickLiebling
@WOMMA Interesting, isn’t it? Social as a listening tool 1st – most wouldn’t disagree w that. #CMWorld
CMIContent
Perhaps ultimately SEO (and it’s kissing cousin, Social Media) will be replaced by “Testimonial Media” #cmworld
Inspyder
I don’t consider a conversation as “content” RT @RickLiebling: @MikeHale You don’t? Then what are you connecting through? #CMWorld
MikeHale
I agree content comes before social @BrightFoxMedia. If you have nothing interesting to say then it can’t be social. #cmworld
matthewmichell
@KevinDMcGinnis @JoePulizzi Is social even a “bright, shiny object” anymore? #CMWorld
jchernov
A1: Think about it this way: social is the distribution mechanism. Content is the message. #cmworld
Kenericson
@jchernov Content without social is creating content in a silo. It should align w/ your community’s passion points + preferences. #cmworld
njh287
@jchernov What is the key to successful B2B content marketing? #cmworld
KristineDrier
@KristineDrier Start with FBX you’ll see 😉 #CMWorld
jchernov
A1: Really depends, if you are using Social to grow business relationships, engage community then Social-Content is dffer animal #CMWorld
Lttlewys
@lttlewys Engage. Yes. Dictate. No. I agree that there needs to be a clear brand voice but it needs to resonate. #CMworld
Andrew_Isidoro
@andrew_isidoro I agree, brands need to resonate with their Community, needs to be strategy involved #CMworld
lttlewys
@ardath421: …you need to look past the content to the strategy. #CMWorld Wo a strategy you can have contents, but not engagement.
Elrrich
@jchernov is right…social can be used w/o content marketing for customer service and listening. RT @joepulizzi #cmworld
veroniquemermaz
Social is definitely one form of #content. #CMWorld
Tamarweiss
Everyone in #CMWorld chat that keeps saying “social is a form of content” that’s just not true. Social media is “media #cmworld
Jchernov
@jchernov It’s content distribution, not content itself. #CMWorld
copyblogger
@copyblogger Correct. If social were a print magazine, it would be made of dead trees. It’s not the content itself. #cmworld
JoePulizzi
@jchernov @copyblogger late in to this convo so getting up to speed. There’s a case that social media is content and distribution #CMWorld
B2Bspecialist
Content is distributed & promoted via social media @jchernov @copyblogger #CMWorld
heidicohen
Content once produced needs to be distributed. Social is one (great) way to do so. Agree w/@jchernov its not the same #CMWorld
jay_zo
Sometimes social media activity and posts can *generate* content, but it’s not content in itself. #CMWorld
HiPhaedra
Focus on content & #social. Ensure a balance of the push of #content with the pull of engaging conversation. #cmworld
matthewmichell
In my world, the content comes first. Then we decide which readers we are targeting via what channels, incl social media #CMworld
HiPhaedra
@hiphaedra 1 Define biz goals (Build brand, get customers & drives sales), 2 Determine target market & 3 Select success metrics #cmworld
heidicohen
@heidicohen And where would you slot in content development? #cmworld
HiPhaedra
@hiphaedra Develop content once you know customers’ needs & content consumption habits. #cmworld
heidicohen
@heidicohen I think the biz needs to identify to expertise and content potential first. Readers won’t read forced made-up stuff. #cmworld
HiPhaedra
@CMIContent -content. SM is just a communication tool for the content. Like saying the phone comes before knowing what to say #CMWorld
LSackandy
A2: Your customers tell you which channels are best #cmworld
kenericson
A2: Start by placing bets (where do you think your prospects are). Then let the data inform future investments #CMWorld
jchernov
A2. You pick social platforms based on where your audience is – not for the shiny toy value 🙂 #CMWorld
ardath421
A2: As @njh287 mentioned earlier social listening is a crucial 1st step for content marketers. Reaserch platforms prior to engaging #CMWorld
lucasmillerwsu
A2: Identify goals. Then find which social channels your customers are hanging out at. We don’t need to be using every channel. #cmworld
JoePulizzi
A2: It depends where your audience is. And also where you can excel and bring value #cmworld
BrightFoxMedia
A2: Easy; whichever ones you’re using personally. We’re all consumers, too. If it’s useful for us, then it is for our prospects too #cmworld
Bonini84
@jchernov Yep…you don’t go creating a YouTube strategy if your customers are blind. #cmworld
JoePulizzi
A2: Be where your customers are. Use the platforms that convey the right message at the right time in the right context #CMWorld
SamBrennand
A2- Go where your members are. Not all social platforms fit your target audience. Adapt the ones your members/customers prefer. #cmworld
KaitlinSolomon3
A2: You fish where the fishies are! Platforms are worth exploring to gauge customer activity and if receptive to your msg there #cmworld
MikeHale
@jay_zo Very true. Top down pressure causing many brands to fish with too many rods hoping something will bite #CMWorld
SamBrennand
@SamBrennand Agreed. More fishing poles doesn’t mean more results, it just means wasted bait. #cmworld
Bonini84
A2: Define your customer personas, play where they play. Don’t forget about influences. #CMWorld
MichaelMooneyy
A2 Go where your audience is and where your resources allow you to engage in a meaningful way. #CMWorld
webber_karen
A2 (cont) after tapping into each network, take note of which platforms host relevant conversations to your brand and utilize those #CMWorld
lucasmillerwsu
@CMIContent Figure out where audience is, where they get most engagement, also on content they share – image, text, or video heavy? #CMWorld
atxcopywriter
A2. Monitor conversations and groups and that will tell you where you will get the most out of your time. #CMWorld #birdsofafeather
clifford62
A2: The one that best fits with your strategy, where you can find the most engagement & where u are being talked about #CMworld
lttlewys
A2. Also depends on how social fits in with your overall business strategy. How are you using it and what are the desired outcomes? #cmworld
KaitlinSolomon3
@WOMMA @veroniquemermaz @jchernov also, as a default and due to content sharing on Twitter is generating new connections (leads) #cmworld
B2Bspecialist
@CMIContent Let your persona data decide. Your users will define
your social strategy, not the other way around. #CMWorld
Andrew_Isidoro
@andrew_isidoro How do your users define the social strategy? #CMworld
lttlewys
@lttlewys They dictate content, channels used and even tone of voice. A customer-centric approach is more vital than ever #CMworld
Andrew_Isidoro
A2: determining where your target audience is helps you decide which channels you should be on. #CMWorld
KevinDMcGinnis
A2: It’s better to do a few things right than many things wrong. #CMWorld
MichaelMooneyy
Content must be very specific, so the audience will also be specific & targeted. Generally, mass audience is a waste of time. #cmworld
Andreas_Ramos
A2: looking at ur resources don’t focus on too many channels. but use them the right way (focus audience, media behavoiur) #cmworld
__ok_
A2] Select all media (owned, 3rd party & social) based on your target audience’s marketing persona & content consumption habits #CMWorld
Heidicohen
@JoePulizzi Modify=>A2 Identify goals, target audience & relevant metrics. Then determine which channels to use. #cmworld
heidicohen
@CMIContent A2: Analyze, know, understand. Trials & errors can be costly… To avoid pitfalls: know your audience and find them. #CMWorld
MelClarkMkt
@Andrew_Isidoro @CMIContent But funny how many of us (guilty here too) start with our own plans vs what the consumer dictates #CMWorld
jay_zo
@jay_zo Don’t be too hard on yourself, Jay. You have to start with a plan (assumptions) before you can let the customer redirect #CMworld
jchernov
@jchernov Nobody is a harsher critic of me than me, Joe… 😉 but I agree w/ u there #CMWorld
jay_zo
@andrew_isidoro I agree, customer centric is needed, but Company needs to lead the conversation, guide users with clear brand voice #CMworld
lttlewys
@jay_zo Agreed, It’s easy to get caught up in the “ideas” process and forget about the end user sometimes. #CMworld
Andrew_Isidoro
@heidicohen I say 1. ID biz goals 2. ID customers 3. ID content 4. ID channel #cmworld
HiPhaedra]]
#B2B: good creative + well written messaging + friendly, useful reg and content = great lead gen. #CMworld
JamesonGBrown
@CMIContent A3: The former. Not enough thought given to appropriate channels, more shotgun approach. #cmworld #stayfocused
RickLiebling
A3: Marketers often look through the wrong end of the telescope. It’s not about the CHANNEL, but who’s on the other end. #CMWorld
jchernov
@CMIContent Social media can also be referred to as a Vehicle #CMWorld
joinlawyer
A3: Both. However, the ones on too many, but doing so ineffectively is more concerning, as it can have an adverse affect. #cmworld
Bonini84
A3: Lots of pressure on marketers to get in the game. Many jump without doing their homework #CMWorld
SamBrennand
A3: Absolutely. When we do enterprise audits, recommendations are almost always that they need less channels, not more. #cmworld
JoePulizzi
A3: Dormant social presence is a challenge we face on the regular. Many orgs assume they NEED to be social, w/o 1st deciding WHY #CMWorld
lucasmillerwsu
A3. Do we even need to mention automated tweets repeating title/link? Twitter handles auto-posted to Facebook? #CMWorld #Context #cmworld
ardath421
@ardath421 Do we have to mention that? 😉 #CMWorld
CMIContent
A3: Focus on fewer channels…be consistent…distribute epic content…be THE information provider. #cmworld
JoePulizzi
Q3 Too many usually, so many neglected branded social properties. Not many companies have the balls to stick to just a few! #cmworld
webber_karen
@webber_karen Yes! Companies are afraid of missing something if they are not on every social network. #CMWorld
KyleAkerman
@ardath421 Shiny object >> marketing awards >> industry press >> increased visibility. Why not? #sarcasm #CMWorld
wittlake
A3: Test n-channels, invest in the subset that work. When those become inefficient, add others. N = too many when results dip #CMWorld
jchernov
A3: Both! They don’t understand how to use the tools(platforms) and they are just being willy nilly w/o clear strategy & objectives #CMworld
lttlewys
A3: We ceertainly see orgs on too many channels. All are afraid they will miss the boat. Need to understand them. #cmworld @JoePulizzi
WOMMA
A3. I think difficulty is limiting to what you can do well. Trying to be everywhere is not a strategy that’s sustainable #cmworld
ardath421
A3:When orgs try to keep pace w/”hot” #social sites, leads to Page ghost towns. Invest where you have resource, meaningfully engage #CMWorld
kgriwert
A3: “On too many social channels” = Too many execs demanding/grabbing at the wrong things, let’s be honest #CMWorld
jay_zo
@CMIContent A3. Too many. But # isn’t the issue. Challenge is view that a small consistent broadcast presence is ok. #CMWorld
wittlake
A3: Good use of few channels = better, but important to 1. Secure usernames and 2. test/evaluate each. Then make yes/no #CMWorld
Soundboardit
A3 2/2: And if deciding to abandon a network, clearly say so & include links to where you’re active #CMWorld #nozombieprofiles
Soundboardit
A3: Execs are mostly reluctant to use social. It’s junior staff w/o strategy or experience. They jump into all channels. #cmworld
Andreas_Ramos
@Andreas_Ramos “Let the intern run social.” 🙂 #CMWorld
KyleAkerman
@kyleakerman extremely funny! i’ve seen that so many times. #cmworld
Andreas_Ramos
🙂 Worst idea ever! Hasn’t everyone learned this yet? RT@KyleAkerman: @Andreas_Ramos “Let the intern run social.” 🙂 # CMWorld
CMIContent
A3. If you can’t maintain channels you may as well close them. It can have a negative effect on your bottom line. #cmworld
KaitlinSolomon3
A3: A dormant social presence is usually a sign of a lack of strategy and customer focus. All the gear – no idea #CMWorld
Andrew_Isidoro
A3: It is a mad rush go 1st to get into #socialmedia & then it die without ideas/content. Key is to choose right media channel #cmworld
ShashankHosa
@JoePulizzi Totally agree. Choosing and focussing on few #socialmedia channels will bring more #result, #impact and #commitment. #cmworld
LiancaRuiter
Wow…I’m liking this twitter chat #cmworld
JoePulizzi
Slightly off #CMworld topic, but marketers are too enamored of their friggen “personas”. I’d rather market to people than personas
jchernov
@jchernov Isn’t that the idea of personas…so we are marketing to the right “people”? #cmworld
JoePulizzi
@jchernov – it’s not personas as much as it is the need to KNOW who you’re trying to engage and what’s relevant #cmworld
ardath421
@jchernov personas are merely a vehicle to knowledge that informs strategy #cmworld
ardath421
@JoePulizzi Yes, but persona is now a substitute for working to personally get to know the people you market too. @jchernov #CMWorld
wittlake
A4: Teaser images that promote a new blog or ebook work well, as do slides from a SlideShare. Infographics are a no-brainer. #cmworld
Bonini84
@CMIContent A4: Hire pros who know how to design visuals. It matters. #CMWorld
YRNY
@YRNY Great point! We are all so visual and short on time – great visuals make a big difference. #CMWorld
CMIContent
@CMIContent A4: Know when to show off employee photos on #social – give customers looks “behind the scenes” and show personality #CMWorld
kgriwert
@kgriwert We love that! That personal connection and relationship is so important. #CMWorld
CMIContent
Q4 we just did an ebook on this! It is all about integrating visuals fully into strategy #CMWorld
webber_karen
A4: While it’s important to know what’s “in” (flat has replaced skeumorphic), the best “fashion” is individuality. *Own* a style. #CMWorld
Jchernov
Love @jchernov’s “Own a Style” in relation to visuals! #cmworld
ardath421
@CMIContent A4: Repurpose graphics or charts already in your white paper or blog to earn honest clicks to more text-heavy pieces #CMWorld
kgriwert
@CMIContent Q4: Quality content with simple and effective visual representation is always a home run. #cmworld
ringo66
A4: infographics, micro-video. #CMWorld
HiPhaedra
@CMIContent A4 Think value w/ visuals. Answer a question. Feeling should be less “Thats interesting,” more “I want to share this.” #cmworld
njh287
A4: Stick to a single topic, make it worth their time. Rule of thumb: be more compelling than cute kittens #cmworld
MichaelMooneyy
A4: Stop doing one off visuals. Like @jchernov has done. Start a series. Own a style. Think like a TV series. Be consistent. #cmworld
JoePulizzi
A4: Relevance! If your #customer cannot relate, it will not “stick”. @CMIContent #CMWorld
Strategic_CRM
A4: I don’t want one visual story. I want 50 visual components that tell a story over a year. #cmworld
JoePulizzi
@JoePulizzi Wish more brands took that approach. #CMWorld
RickLiebling
@RickLiebling Patience…patience…the time is coming 😉 #cmworld
JoePulizzi
@JoePulizzi Great example of “one visual story” was yesterday’s #royalbaby hijacking. Many cos jumped on w/ meh content. #CMWorld #dobetter
Soundboardit
@Soundboardit Agree! Could also create accounts on new networks you won’t use right away and point to your active platforms. #CMWorld
KyleAkerman
@Soundboardit Yes – don’t go for the easy route! Consumers are smart – they know what you are doing. #CMWorld
CMIContent
@njh287 That’s great in the evolution of your business. Nice work, Neil! #CMWorld
CMIContent
@soundboardit @JoePulizzi What did you think of the tactic/image? #cmworld
WOMMA
@WOMMA @JoePulizzi Images can enhance the story & make it more human, but not when you’re using it just because it’s available #CMWorld
Soundboardit
@jchernov And by all means, keep mobile in mind when creating visual [or any] content. And keep sharing simple & clear. #cmworld
njh287
@CMIContent A4:I find retailers think they must avoid prod photos on #social but people want to see prods in action (in moderation) #CMWorld
kgriwert
A4: we “brand” our infographics with a consistent look and feel #CMWorld
HiPhaedra
What i love about #CMWorld tweets: clear this “content stuff” is just plain HARD. It drains the brain. That’s why I love it!
jay_zo
@jay_zo #contentmarketing ain’t easy. You’ve got to want it. #cmworld
JoePulizzi
@JoePulizzi Amen to that, and it’s why it’s worth doing #CMWorld
jay_zo
@JoePulizzi @jay_zo If it was easy, it probably wouldn’t be valuable. =) #cmworld #contentmarketing
TheJarrettSmith
@CMIContent A4. Visuals should simplify communication. Too many visuals (infographics!) do the opposite. #CMWorld
wittlake
A4 make sure your designers understand the brand messaging – not just the styleguide, and what works 4 each #sm channel. #CMworld
SFerika
@CMIContent A4: CONSISTENCY with #visual content for social and broader marketing is key – @Brafton just did a webinar on this! #CMWorld
kgriwert
A4. A .jpg is worth a thousand .txts’s –> view as a narrative w/ audience in mind. Why are they coming to view this graphic? #cmworld
KaitlinSolomon3
@JoePulizzi A campaign of #visuals will take your audience into your story, more then using a random picture or video #storytelling #cmworld
LiancaRuiter
@LiancaRuiter @jchernov This is a great way to think (TV series)! Solid strategy. Helps create consistency. #CMworld
JamesonGBrown
A4 Hire graphic designers, provide them w/great copy & let them work their design magic w/out dictating the visuals. #CMworld
SFerika
A4] Visual content especially photos is like glue-People attracted to images of people. #cmworld
Heidicohen
A4: Visual consistency is key. Make sure you control the content message on social AFTER hitting publish: http://t.co/YDdjtyzkWw #CMWorld
Andrew_Isidoro
@kgriwert Re-imagine product photos to provide how to info & styling. Check out Target’s tumblr. #CMWorld
heidicohen
@CMIContent A5 Still look to drive traffic/subs, but shifting a bit from establishing industry cred to leveraging new contacts made #cmworld
njh287
A5: @Bdeeter wrote “the next dollar you spend should perform slightly worse than the previous dollar”. THAT’s my social strategy #CMWorld
jchernov
A5. I think it’s changed in the last month. What people want to talk about changes all the time #cmworld
ardath421
A5: It’s become more walkie-talkie than megaphone by creating conversations built around shared content. #cmworld
Bonini84
A5. It has gotten super-personalized. Take your time with 10 specific messages than 100 posts annoucing something #CMWorld
clifford62
A5: Of course. With new brands/clients/timelines/pushes/etc. come new strategies. 95% of the time strategy cannot be a template. #CMworld
JamesonGBrown
A5 Nurturing a community versus going for numbers And metrics. Give fans reasons to come back #cmworld
lisakwiese
A5: While community is important to social strategy, efficient acquisition has become more important. #CMWorld
jchernov
@jchernov wouldn’t you say that “efficient acquisition” depends on strategy? #cmworld
ardath421
@ardath421 Meaning my social strategy is now more focused on lead acquisition than purely community / brand building. #CMWorld
jchernov
@jchernov exactly but not totally eliminating the “feel good” – right? #cmworld
ardath421
@ardath421 Not replacing at all, just becoming more important than. #CMWorld
jchernov
@jchernov Have a good look at your audience. It’s about the quality+quantity of your community and social audience #socialstrategy #CMWorld
LiancaRuiter
A5: Social strategy this year is completely focused on building subscribers. Subscription above all else. #cmworld
JoePulizzi
@joepulizzi A5] Content & social media strategy don’t exist in silos. Must have objectives associated with co goals. #CMworld
heidicohen
@heidicohen Agreed…but primary is subscription for us. #cmworld
JoePulizzi
A5: We’ve found that the more subscription channels customers are linked to the more valuable they are as customers. #cmworld
JoePulizzi
A5. Getting others to understand the importance of why we NEED a strategy to implement! #cmworld
KaitlinSolomon3
A5: my socialmedia world matured (bye FB!) Now based on better understanding of what works through metrics & measured experiments #cmworld
consected
Q5: While objectives have stayed the same, our strategy is ever-evolving. But we don’t sell out the brand for the latest channel. #CMWorld
MichaelMooneyy
A5: #CMWorld sm strategies evolved to engage the audience more and be a participant not a teller.
ShashankHosa
Apologies for the shameless plug! But applicable…http://t.co/Bra0uC5rL5 #CMworld
JamesonGBrown
A5: A good social strategy can weather the change. Not that it doesn’t evolve, but it’s not forced to b/c of changing networks #CMWorld
Soundboardit
A5: Review your metrics and adjust your strategy where needed. #CMWorld
KevinDMcGinnis
@joepulizzi A5] Content & social strategy should focus on build brand, attract prospects, sell stuff, support fans #cmworld
heidicohen
@cmicontent @jchernov Owning a style is code for building a 360 degree brand & integrating it into content #CMworld
heidicohen
Memo for future: For lively tweetchat, invite @jchernov (that goes for drinks as well) #cmworld
JoePulizzi
A6: At @Kinvey we market to developers, CIO, CTO. We assumed Facebook would be inefficient, yet data says we were wrong #CMWorld
Jchernov
@jchernov A5] You can’t underestimate the fact that in someplaces, FB is only social network. #CMworld
heidicohen
@jchernov That’s interesting! What were you posting there that they responded to, engaged with? #CMWorld
CMIContent
@CMIContent Facebook’s value to us goes beyond people Liking our posts — they are more willing to convert on our content! #CMworld
jchernov
@jchernov I’m surprised by that…but as you said, data wins. #cmworld
JoePulizzi
A6: We love Twitter, as the opportunity for real time engagement is greater, and sharing is has greater reach. #cmworld
Bonini84
A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
JoePulizzi
Especially now that LinkedIn owns it. RT @JoePulizzi: A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
KyleAkerman
@lttlewys It amazes me that only 20% of marketers use SlideShare. It’s our 3rd best channel for subscriptions. #cmworld
JoePulizzi
@JoePulizzi SlideShare is killer for a marketing audience; has been less effective for a developer audience. #CMWorld
jchernov
@CMIContent @SlideShare has been a solid channel for sure. Love it! #cmworld
ringo66
A6. Twitter and LinkedIn – great opportunities and can move conversations off platform – that’s when magic happens #cmworld
ardath421
Q6: Few talk about email as channel, but it’s v important for me. Priority: email, blog, Twitter, LinkedIn, FB. #cmworld
Andreas_Ramos
A6 – Twitter and LinkedIn #CMWorld
clifford62
A6: Most of my clients are local biz & know Facebook. Big challenge to get them to consider, learn and use other platforms. #cmworld
MikeHale
A6: Various networks. But I must say… one client rocks out on traditional #forums! I love it. #OldSchool #CMworld
JamesonGBrown
@JamesonGBrown Wow! That’s awesome. What industry? #CMWorld
CMIContent
@CMIContent Automotive. HUGE #forum presence there. Along with powersports… #CMworld
JamesonGBrown
You may have heard this from @JoePulizzi before… RT @JoePulizzi: A6: Sleeping giant = SlideShare. Can’t get enough of it. #cmworld
CMIContent
A6: Consumer client is focused on FB. Visual product so works well as a way to share content via pics.#cmworld.
SueBrady
A6- LinkedIn and Twitter are the channels we find the most engagement with our members. Also active on YouTube and Facebook #cmworld
KaitlinSolomon3
A6 Ran a test for workshop at Confab – Slideshare brought 2.5X views & shares than blog post on same subject #cmworld
ardath421
A6: I deal with many corporate a) online retails shopping company uses FB b) most IT companies use Linkedin and Twitter #CMWorld
ShashankHosa
We have discovered our market uses twitter and facebook as content discovery platforms, hence those we use #cmworld
Elrrich
@elrrich Then you’re doing it right! Nice work. #CMWorld
CMIContent
A6: We use Twitter, Blogs & LinkedIn for network and customer development for #B2B #CMWorld
B2Bspecialist
Has anyone noticed how much people are sharing on @LinkedIn these days? YOY change is amazing. #cmworld
JoePulizzi
@joepulizzi I’m going to LinkedIn for updates almost as much as Twitter these days. Major change from a year ago. #cmworld
katieherbstpeet
@katieherbstpeet That’s great, Katie. The news feed is a great resource for us, and groups conversations are engaging. #CMWorld
CMIContent
@JoePulizzi For us @HubSpot SlideShares are why. LI’s automated+manual editorial process surfaces SlideShares to more ppl #CMWorld
jay_zo
@jay_zo @JoePulizzi @HubSpot That (@LinkedIn) has been a great bonus to an otherwise great channel (@slideshare) #CMWorld
CMIContent
@CMIContent @JoePulizzi They [@linkedin] have done well partnering w/ smart contributors like @jbecher, @khabie, others #CMWorld
Soundboardit
A6: We use Twitter & LinkedIn most. Why? Flexibility, measurability & most important: chance to engage with new real people easily #CMWorld
Consected
A6 we use twitter the most often, for content sharing and conversation
#CMworld
SFerika
Try this. I made wordclouds of my FB, blog, tweet postings. See the diff. http://t.co/eAfYiDGue1 #cmworld
Andreas_Ramos
@joepulizzi LI has focused on becoming a social publishing platform (Don’t forget they own Slideshare & have deep data.) #cmworld
heidicohen
Q7: sounds like SlideShare is right up there. Will look into using it for at least one client. #CMWorld
SueBrady
@SueBrady Check out http://t.co/hoTAUXBwfq for our presentations. @JoePulizzi has his own @slideshare pg as well. #CMWorld
CMIContent
Call me crazy, but I still think there is something to Google+. Over 350 million active users as of July. #cmworld
JoePulizzi
@joepuilizzi I love Google+ hangouts – now that’s fun stuff! #cmworld
ardath421
@JoePulizzi How does Google+ define active? I honestly don’t know anyone who uses it beyond SEO. #CMWorld
SueBrady
@suebrady New data shows Google+ is #2 social media platform globally. It’s linked to search & authorship. Also installed on Droid. #cmworld
heidicohen
@heidicohen I’ve seen that and find it puzzling. I’d love to hear about successful campaigns that use google+.#CMWorld
SueBrady
@suebrady In today’s social media world, must think multi-platform: Blog, Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest #cmworld
heidicohen
@JoePulizzi Yes! Agreed x100. It must be remembered that G+ is part of a much bigger, 10-15 yr plan… #CMworld
JamesonGBrown
@SueBrady Here’s the article I just read on active Google+ users. http://t.co/zL0T7VNMh9 #cmworld
JoePulizzi
My coworkers even make fun of me still for my #GooglePlus love! http://t.co/w95O3imrkm #CMworld #google
JamesonGBrown
@JoePulizzi you’re crazy! =) It confuses me and not sure there’s a B2B play there. Open to challenges though! #cmworld
B2Bspecialist
Who has done one on the chat today? RT @ardath421: @joepuilizzi I love Google+ hangouts – now that’s fun stuff! #cmworld
CMIContent
Probably all marketers 😉 RT @cmicontent @JoePulizzi: I still think there is something to Google+. Over 350M active users… #cmworld
MelClarkMkt
@B2Bspecialist I haven’t figured it out yet myself…but I have a gut feeling. Google has patience with +. It will pay off. #cmworld
JoePulizzi
A7. Google+ is often undervalued + the forgotten channel. Brands have it setup but aren’t leveraging the full potential. #CMWorld
WhatRunsWhere
@b2bspecialist @JoePulizzi I am really liking G+, not much convo but a wealth of information & content 😉 #CMworld
lttlewys
@JoePulizzi @B2Bspecialist I agree! I think companies would be smart to work G+ before their competitors. It’s a new audience! #cmworld
MikeHale
Note to G+ comment -> RT @JoePulizzi: @SueBrady Here’s the article I just read on active Google+ users. http://t.co/yay8QHcEM9 #cmworld
CMIContent
You must build OWNED platforms (blog, website, email list, etc) since you control them. What would happen if banned from Google? #cmworld
heidicohen
@heidicohen Great point! So many reasons for owned platforms aside from this, too! #CMWorld
CMIContent
Totally agree with @heidicohen about owned channels – key to meeting objectives, first of all… #cmworld
ardath421
@JoePulizzi agree. It’s a big bet and they can’t afford a hiccup like they had with Wave and Buzz. #cmworld
B2Bspecialist
@lttlewys @B2Bspecialist @JoePulizzi What are you feelings about the G+ communities? #CMWorld
KyleAkerman
@SueBrady Dell’s Google+ program is one of the best I’ve seen #cmworld
JoePulizzi
@lttlewys @B2Bspecialist @JoePulizzi Agreed, but I’m hoping the convo aspect will grow. #CMWorld
atxcopywriter
@atxcopywriter I’ve had some great convos over there but it’s infrequent @B2Bspecialist @JoePulizzi #cmworld
lttlewys
@kyleakerman I’m in some great G+ communities ,other not so much! Depends on the group!! @B2Bspecialist @JoePulizzi #CMworld
lttlewys
@JoePulizzi agreed. I think it will eventually be a great business tool and rival LinkedIn before Facebook. #CMWorld
LSackandy
@KyleAkerman @lttlewys @JoePulizzi I’m a member of a few, but admit don’t do much with/in them. Only so much time. You? #cmworld
B2Bspecialist
A7: The most undervalued channel is the one you haven’t tested. The channel may vary by co.; but the need to test doesn’t #CMWorld
jchernov
@CMIContent A7 Trick…most undervalued social source are niche forums, especially if your industry applies. Targeted traffic! #cmworld
njh287
@njh287 Have you discovered http://t.co/u17kZoVIAb to unearth relevant niche forums? #cmworld
GhostBlogr4Hire
@GhostBlogr4Hire Yep, boardreader was good to start. But eventually w/ additional
research/tracking, found niche search engines too #cmworld
njh287
@cmicontent Q7] Most undervalued social channel is an effective blog. #cmworld
heidicohen
@heidicohen @CMIContent or NETWORK of effective blogs. #cmworld
tstschweber
A7: Probably the video sharing, like Vine & now Instagram, if for no other reason that we haven’t nailed it yet. #cmworld
Bonini84
@Bonini84 Interesting! We like you’re positive spin. You’ll nail it! #CMWorld
CMIContent
A7- Seeing a lot of slideshare, google +, and blogs #cmworld
KaitlinSolomon3
A7 #CMWorld it is youtube for me. I believe rich content or multimedia will grow faster now and it is very much undervalued now.
ShashankHosa
@joepulizzi @CMIcontent – The Q was ‘social channel.’ I love slideshare but is it a social channel? #CMWorld
RickLiebling
A8. Content must be modified for different channels – different context, different purposes #cmworld
ardath421
A8: Yes! Striving for virtuous cycle: summarizing our eBooks into ungated SlideShares that link back to the gated eBook #CMWorld
jchernov
@cmicontent 8] To make your content effective, it must be tailored to appropriate platforms, social, owned & 3rd party #cmworld
heidicohen
@cmicontent A8: Modify! Hopefully, every modern marketer understands the need for customization. #CMWorld
MelClarkMkt
Q8] Optimize content for each channel #cmworld
SusanDElia
A8. Content must be modified for different channels – different context, different purposes. via @ardath421 #cmworld
Appska
A8: #Content must be modified according to network. Each network = a different language/voice. #CMworld
JamesonGBrown
A8: Remember when we all thought Ping.fm was the holy grail of social distribution? #cmworld
JoePulizzi
A8: Absolutely must modify content as each channel has its own format and personality #CMWorld
HiPhaedra
A8: Absolutely. People interact and have varying agendas depending on the channel. The key is identifying it. #cmworld
Bonini84
A8: you have to modify your content to match the messaging for the respective channel. #CMWorld @CMIContent
KevinDMcGinnis
Pattern in #CMWorld answers: Consultants tend to answer theoretically; vendors practically. (Not saying either is better)
jchernov
@jchernov Leave it to you to dissect the attendance of a twitter chat 😉 #cmworld
JoePulizzi
@jchernov Surprised? #cmworld
SamBrennand
@jchernov The chat is useful but a bit agency/vendor centric. Where are our clients and prospective clients? #cmworld
B2Bspecialist
@B2Bspecialist @jchernov They are working on their #contentmarketing strategies 😉 #cmworld
JoePulizzi
A8- Absolutely modify! Each platform has requires different format and delivery to fit the purpose, tone, and overall parameters #cmworld
KaitlinSolomon3
A9: Everyone is *responsible* for content, but one person needs to be *accountable* for it! #CMWorld
jchernov
@lttlewys @jchernov need more specifics about “who”. For a brand a company? How does this work in social? Has it every? #cmworld
B2Bspecialist
A9: social and content marketing are together at #xerox. #CMWorld
Kenericson
@kenericson Has it always been like this? #CMWorld
CMIContent
@CMIContent No– a new development and one that makes total sense! #cmworld
kenericson
@kenericson Absolutely. Great that your company realized that and made that development! #CMWorld
CMIContent
A9. Companies that separate content marketing and social media teams have disconnects – saying so practically 🙂 #cmworld
ardath421
Q9] Content creation must be intricately combined with social media.Even social media comments are content! #CMworld
heidicohen
A9: Social media and online groups fall under the channel team, which works closely with the content team. #CMWorld
HiPhaedra
@cmicontent @jchernov A9 Content creation is separate from editorial direction. #CMWorld
heidicohen
I’m always surprised how few people are findable. Only 16% of CXOs have #digitalpresence I must use all tools to reach them. #cmworld
Andreas_Ramos
Segment consumers, customize the content & deliver w right channels so they get what they want from you (and not your competitors)! #CMWorld
WhatRunsWhere
Great content can be created when subject matter experts, marketing and sales, too, work together. #CMWorld
CTrappe
A9: Gotta say, this is a great question. We have ppl who are “geared” more towards content creation. Others community management. #CMworld
JamesonGBrown
A9] To get your entire organization creating content, you MUST remove the fear with editorial guidance & copyediting. #cmworld
heidicohen
@jchernov Well-stated. We have a single voice/tracker, but all’s insight will go often go in content. Encourages their sharing too. #cmworld
njh287
@B2Bspecialist @lttlewys @JoePulizzi Same w/ me. Many times they are big echo chambers. But I find useful nuggets occasionally 🙂 #CMWorld
KyleAkerman
A9 we have a content team and a social media/community manager that collaborate #CMworld
SFerika
You have to empower employees if you expect them to share stories (aka content). #CMWorld
CTrappe
“One person needs to be *accountable*” Disagree. Let go. Enable everyone to use #socialmedia and distribute content. #cmworld
Andreas_Ramos
Not my idea, but great way to generate content: have each employee spend 2 hours writing posts on agreed topics every few months. #CMWorld
SueBrady
Our SMEs aren’t there to generate content, they have BD and sales to focus on. That’s what our content team is for. #CMWorld
HiPhaedra
A10: If your content is about you, regardless of how polished it is, ain’t nobody gonna share it. #CMWorld
jchernov
Q10: Focus. #cmworld.
Andreas_Ramos
A10: Consistency. Most content programs are campaigns, set up for short term. Go the distance. Think Marathon, not sprint. #cmworld
JoePulizzi
A10: Considering the “reason to click.” There’s content overload out there. It’s all about how you present the content that matters #cmworld
Bonini84
A10. How to initiate a conversation their audience cares about – and then keep it going #cmworld
ardath421
A10- That there MUST be an integrated strategy to be effective. Also find your influencers and recognize their value #cmworld
KaitlinSolomon3
A10 spend time w/#sm channels your #content will appear in to make sure you’re maximizing what’s unique about them/their audience #CMworld
SFerika
A10: How to turn engaging into buying. #CMWorld
MichaelMooneyy
To create content remind yourself to keep an eye out for good stories. There are many. #CMWorld
CTrappe
@CMIContent 2 things: 1) Be participatory, comment on/share others’ content; 2) Never the underestimate value of 1-on-1 contact. #cmworld
njh287
A10: Please the customer not your peers #CMWorld
SamBrennand
