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Social Media is Out to Destroy Us: #ThisOldMarketing Episode 240

On episode 240 of PNR: This Old Marketing, Joe and Robert ponder if social media is taking over and discuss about the impact recent news about Facebook and TikTok will have. It wouldn’t be This Old Marketing without talk about an acquisition and listener favorite “Rants and Raves.”

Recorded live July 9, 2020; Length: 1:03:41

The Deep Dive

  • (09:05) Facebook fails to appease organizers of ad boycott. (Source: New York Times)
  • (11:28) Now, some people think Mark Zuckerberg should be out. (Source: The Ad Contrarian)

Notable News

  • (20:42) TikTok may be possibly forced out of the United States as concern of Chinese data tampering persists. (Source: CBS News)
  • (30:58) Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up. (Source: New York Times)
  • (40:06) Substack has spawned a new class of newsletter entrepreneurs. The guys ponder how it got so big. Could it be the next bubble? (Source: Digiday)

(Source: The Business of Fashion)

The Show Sponsor

  • (47:09) ContentTECH Summit kicks off in one month! Speakers and sessions have been hand-selected by Robert and CMI General Manager Stephanie Stahl and will address how you can create, manage, deliver, and scale your enterprise content. Join Robert for this 100% digital event. Use code PNR100 for a $100 at discount.

Rants and Raves

  • (49:00) Robert’s Quibi update – Is anyone watching? (Source: Vulture, hat tip to Martin Pilka)
  • (53:24) Project M acquires punk rock satire site The Hard Times (Source: TechCrunch, hat tip to Bethany Johnson)
  • (55:44) What Queen teaches about audience development (Source: Joe’s Random Newsletter)

Until the next episode, be safe and healthy, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.


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