Social Media for Your Non-Marketing Team: A #CMWorld Twitter Chat with Erika Heald

When you have company news, are your employees comfortable sharing it on social media? Making a case for brand advocacy on social media can be a challenge, despite the opportunities it has to offer. But having the proper policies in place can help.

That’s why we invited CMWorld Community Champion Erika Heald to be a special guest on a recent #CMWorld Twitter chat. Erika is a Content Marketing and Social Media Consultant. She walked us through the process involved with creating such policies.

A few takeaways from her chat are below. You can also learn more from Erika at Content Marketing World during her session, Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

How can we make it easy for employees to share brand stories on social?

A2] Create all related social media content for sharing when you develop your original content marketing and updates. #cmworld

— HeidiCohen (@heidicohen) May 15, 2018

A2 Employee engagement starts with training and awareness, but let each employee develop his/her own voice #cmworld

— Dan Goldberg (@Jonas419) May 15, 2018

A2: We also have social media engagement tips on our intranet to train our employees on how to engage on social personally & professionally. #cmworld

— Caroline Bogart (@CarolineBogart) May 15, 2018

Before getting employees involved on social media, why is it important to set up clear guidelines?

A3. Guidelines provide both safety and confidence (for employees and brand alike). No one wants to get fired for an inappropriate tweet. #CMWorld https://t.co/ylBRbtnxjp

— Carmen Hill (@carmenhill) May 15, 2018

A3) Having those guidelines help employees understand the limits to what they can/not share with the public. #CMWorld

— Sonia Harris (@harrisonia) May 15, 2018

A3) You like to think that common sense is a thing that all people have. But what is common to some, isn’t common to all. It’s the unfortunate truth of humanity and it always shows itself on social. #cmworld pic.twitter.com/NKSnXordNd

— J Reno(e) ??? (@Renoe) May 15, 2018

A3: Because potential customers will look for what current employees let slip. You want to ensure they don’t let slip controversial messages. #CMWorld

— Narmadhaa (@s_narmadhaa) May 15, 2018

We had a great conversation with Erika. You can take a look at more of the chat tweets in this Twitter Moment.

Do you have social media guidelines in place? Then take part in our LinkedIn Group discussion. There, you’ll read about how others are handling social media use in their companies. You will also find useful information, including a website that curates policy examples.

Join us at Content Marketing World, where we’ll announce the 2018 CMWorld Community Champion. Prices go up on May 31 so register now. Want to save even more money? Use code SM100 at checkout for $100 off.