Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Speaker Preview: Build Trust with Behind-the-Scenes Video Content


All I can say is WOW.

The video production quality alone has me 100% trusting in anything that comes out of Tony Gnau’s mouth about video. Which is kind of ironic considering how his entire Content Marketing World session is dedicated to building trust with your clients and customers.

Coincidence? I think not.

If you’re looking to learn how behind-the-scenes video can help you earn your clients’ and customers’ trust, Tony’s session Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust is a must-add to your CMWorld schedule.

In his session, Tony will show how:

  • Being transparent can help you earn customers’ trust. The more they trust you, the more willing they will be to do business with you.
  • Video isn’t about facts and figures, video is about emotion.
  • Using video storytelling is the shortcut to the heart.

Ready to dive behind the video curtain and see Tony without a beard? Then register for CMWorld and attend his session! Use code SM100 to save $100 at checkout.


FOLLOW CONTENT MARKETING WORLD ON SOCIAL