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Speaker Preview: Embrace the “Subscriber First” Mindset

The best planned emails are the ones that treat emailing like a privilege, not a right.

Today, most brands believe that an email opt-in is an automatic greenlight to share discount codes, promote blog posts, or ask subscribers to download their white paper. But, there’s something wrong with this idea and it’s that the brand shouldn’t be the focus of the email. The audience should.

Dennis Shiao and Ashley Guttoso, 2021 Content Marketing World speakers, call this flip in approach a “subscriber first” mindset and will be joining us on the #CMWorld stage to share why addressing your audience’s needs first is a win for your brand.

Leading by example, they will be putting the audience first in their session How to Take a Content Marketing Approach with Your Email Newsletters where attendees will learn:

  • How brands are abusing their email lists (and why they’re doing it)
  • The importance of taking a content marketing approach to email
  • Steal tactics and tips from the “Opt In Weekly” and “Content Corner” email newsletters
  • The business impact those newsletters had on their businesses

Ready to take on email through a content marketing lens? Join Dennis and Ashley by registering for Content Marketing World and use code SM100 to save $100 at checkout!


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