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Speaker Preview: Shane Shaps Solves Age-Old Marketing Mystery


It’s a tale as old as time. And before you guess, no, it’s not Beauty and The Beast.

Agency asks employer for imagery. Employer asks employees to participate. Employees don’t participate. Agency asks again. Employer asks again. The cycle continues forever until everyone is old and grey.

Put simply: it’s the seemingly constant struggle to get employees to contribute to the social media content of the company. And it’s always easier said than done.

But CMWorld first-timer Shane Shaps was determined to give this story a fairytale ending. Her team collaboratively created a strategy that gets employees engaged from the beginning and keeps them engaging.

Now, she’s handing you the keys to the marketing kingdom. In her Content Marketing World session, How Employee Engagement Can Tell a Better Story, Shane will show you how to:

  • Specifically engage all team members to be a part the brand’s storytelling (yes, even blue-collar folks)
  • Build REAL content that isn’t overproduced and salesy
  • Partner as agency and maintain job security when asking the client to submit content pieces

Excited to hear her roadmap to success and apply it to your future strategies? Catch her at Content Marketing World on Thursday, September 30. Register today and save $100 at checkout when you use code SM100.


Mark your calendar for next year! September 26-29, 2023 in an all-new location in Washington, D.C.
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