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An open letter to all marketers:
Wouldn’t you like to create marketing so useful people would actually pay for it? Sure you would. We all would. And if that sounds impossible, you haven’t been listening to the right people.
More specifically, you haven’t been listening to Jay Baer.
An inspiring author, speaker and tequila aficionado, Jay has been handing out worthwhile advice that any marketer worth her salt should be following since the beginning of time (well, at least since the beginning of digital marketing).
And, while his latest book brilliantly prompts all of us marketers to Hug Your Haters, his marketing insights didn’t begin there.
Prior to HYH, Jay’s New York Times best-selling book Youtility implored those of us who are marketers to stop trying to be amazing…and just be useful. He reminded us that the difference between help and hype is just one letter, but oh how important that letter could be.
And he introduced us to Taxi Mike, which may be one of the best content marketing case studies of all time.
Perhaps most impressively, my fellow marketers, Jay has practiced what he’s preached all along the way. He hasn’t limited himself to thinking small – “Give yourself permission to make the story bigger,” he would say – and he’s marketed his own marketing in a wide variety of ways:
He’s worked with The United Nations, for Pete’s sake!
I would also remind you, my friendly marketers, that Jay also makes use of great statistics to drive his point home. Remember these gems?
Want to understand why the customer may not always be right, but always deserves to be heard?
My dear marketers, you need to be listening to Jay Baer.
Jump on over to the Content Marketing World 2016 registration page now to learn more about Jay and other CMWorld 2016 speakers! Registration is now open, and code BLOG100 will save you $100!