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Amethyst Vargas is the Leader of Brand Marketing at Brighthouse Financial. In this role, she oversees the brand strategy and execution of advertising, media marketing and thought leadership content. Amethyst is also an active member of the company’s Diversity, Equity, and Inclusion Council. She was previously the Director of Content and Social Media and has held various marketing positions over the course of 19 years. In 2017, her team received the Gold Monitor Award for Excellence in Annuity Marketing from Corporate Insights and in 2020 the Gold Award for Content Marketing from the ANA B2 Awards. Amethyst holds a bachelor’s degree in business administration from Temple University and is FINRA Series 6 certified.