Craig Coffey

Moderating Enterprise Strategy Case Studies track

Craig Coffey is a 20-plus year veteran of B2B marketing with experience in the publishing, manufacturing, engineering and professional services industries. His resume includes stints at blue chip brands including Parker Hannifin and the Caterpillar dealer network. He was most recently the U.S. Marketing Communications Manager for the Lincoln Electric company where he focused on finding and telling the stories that made the strongest connection between the brand and consumers. He is a frequent speaker on the topics of content marketing, B2B marketing and purpose-focused content creation. Craig is the father of two young girls, aged 7 and 9, whom he hopes to someday convince that his job entails more than watching videos on YouTube. @B2BinCLE

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