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Ellen Gerstein is Senior Director, Digital Communications at Pfizer, where she is revolutionizing how pharmaceutical companies stand for science and build trust with followers. Selected as 2021 Content Marketer of the Year by Masthead Media Company, she strives to bring “pharma-firsts” to Pfizer’s brand storytelling, uncovering actionable insights through data and analytics, and translating these trends into innovations across multiple platforms. Ellen launched Pfizer’s award-winning digital employee engagement program and helped craft an audio strategy that’s led to the launch of over a dozen brand podcasts. In past lives, she held leadership positions at Wiley, Hachette Book Group, BlogHer and Save the Children.