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Erika Heald is the founder of Erika Heald Marketing Consulting where she and her team help organizations define and execute content marketing and social media strategies that drive business growth. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat Twitter chat on Mondays at 12 noon Pacific. @sferika