Jacquie is a sales, strategy and media executive specializing in delivering multi-platform content marketing solutions and ROI for audiences and brands across social media, digital, video, print, SEO, custom research and e-commerce. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content and marketing solutions expert who drives engagement and results for clients, cultivates C-level client and senior media agency relationships, develops and builds brands and delivers company EBITDA through team leadership, strategic creative thinking, new business development and revenue generation.
In her role as EVP Customer Innovation, she works closely with SJC’s largest clients to create innovative and compelling cross platform content solutions the deliver on company revenue goals. Most recently, Jacquie was VP & Group Publisher at SJC Media where she oversaw a portfolio consumer media brands and a consumer brand focused content marketing practice. Prior to this she was VP & Group Publisher, TC Media, where she published a portfolio including Canadian Living, ELLE Canada, Style at Home, Canadian Gardening and The Hockey News. In her former roles as VP Content Solutions and VP Client Solutions at Rogers Media, she launched and lead, Rogers award-winning Content Solutions division.
A recognized leader in marketing solutions and media innovation, Jacquie is Chair of the Board for The Content Council in New York and a frequent speaker across North America and Europe, having created award-winning multi-platform content strategies for a range of clients including: LVMH, Hudson Bay, JOE FRESH, CHANEL, L’Oréal Paris, Garnier, Walmart, Air Miles/LoyaltyOne, Canadian Tire and Rogers Communications. @jacquelineloch