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James Mastro

James Mastro is a Director on the Enterprise Content Marketing team at Elevance Health, a health benefits company and largest licensee of Blue Cross Blue Shield plans. James helped lead the development of the enterprise-level content marketing strategy for Elevance Health, as well as activating the strategy on paid and owned. James joined Elevance Health in 2019, and was previously at Spark Foundry, where he led content campaigns for brands like Discover Card, Honda, Beam Suntory, and more. His work has been seen on NBC and HGTV, and publishers like USA Today, The Washington Post, Funny or Die, and more.
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