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Jenn VandeZande is an experienced writer, editor, and content strategist. She's the Editor in Chief of The Future of Customer Engagement & Experience (https://www.the-future-of-commerce.com/), an industry award-winning site. Her strengths lie in crafting emotionally engaging, human-first content that grows loyal subscribers who become customers. To the dismay of her developer and managing editor, she also loves playing an SEO expert on the internet, and drilling down into the details that make content work – or not. @jennvzande