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Jennifer Hovelsrud leads Enterprise Content Marketing for Elevance Health, a health benefits company and largest licensee of Blue Cross Blue Shield plans. Jennifer is focused on building an enterprise-level content marketing program for Elevance Health, publishing compelling storytelling at the brand-level and ensuring content marketing across the organization is connected. Jennifer joined Elevance Health in December 2020, bringing 25 years of experience leveraging communication and content to build brands and audiences including marketing and communication roles with UnitedHealth Group, Martin/Williams, U.S. Bank, Accenture, and Principle Financial Group. Jennifer lives in Minneapolis, MN with her family and loves running, biking, skiing, and dogs.