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As a data nerd with deep hands-on digital marketing experience, Karen is the Performance Marketing Strategist at Razorfish. As her title would suggest, she brings a data-driven perspective to everything she does, from testing to creative, email to social media, advertising to websites to text messages. A Jill of all Trades, she spends her days helping clients understand their data, A/B testing just about everything, and using insights to inform creative that gets people to take action.