Kathy Button Bell is senior vice president and chief marketing officer for Emerson. In this role, she is responsible for the company’s global marketing and corporate branding strategies. She also oversees corporate communications, digital and social marketing strategies, market research programs, and professional development programs for the company’s marketing teams worldwide. In 2016, she was named to Emerson’s Office of the Chief Executive which helps develop and guide the company’s global business strategies.
Button Bell joined Emerson as chief marketing officer in 1999. The next year, she led the development and launch of Emerson’s corporate branding program, which introduced a new brand architecture and strategy across the company’s more than 60 businesses, as well as the first corporate logo change in more than 30 years. Soon after, she initiated the company's first global advertising campaign, which she expanded in 2006 to include the company’s first television commercials.
Before joining Emerson, Button Bell was president of her own marketing consulting firm specializing in market planning, brand building, and marketing training for Fortune 500 manufacturers. Prior to that, she was executive director of worldwide marketing communications for Converse Inc. and director of advertising and public relations for Wilson Sporting Goods.
Button Bell served as chairman of the Business Marketing Association board in 2013- 2014. She was named among PR News’ “Top Women in PR” in 2019, the “Top Marketer of 2013” by BtoB magazine, and recognized as one of the world’s top 10 marketers and strategists in the publication’s 2003 “Who’s Who Special Report.”
She serves on the board of directors of Johnson Outdoors Inc. (JOUT) and the Foundation Board of St. Louis Children’s Hospital.
Button Bell holds a bachelor’s degree from Princeton University. @emerson_kathybb