Kelly Manderfield

Moderating Social Media Track

Kelly Manderfield is the Chief Marketing Officer for Cleveland Metroparks and leads all marketing initiatives across its 18 park reservations, eight golf courses, dining, retail and a nationally acclaimed zoo.

Under her leadership, Cleveland Metroparks has developed and executed several transformative brand campaigns, including Cleveland Metroparks 100 Year Centennial and Time to Explore as well as the rebrand of Cleveland Metroparks Zoo, bringing wildlife conservation to the forefront.

Manderfield has created a culture of strategic data-driven decision making to support the agency’s goals and initiatives as well as drive revenue. She manages overall marketing from end-to-end, including: communications, advertising, research, special events, event rentals, corporate partnerships, retail and visual communications.
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