Laura Berkobin joined Pull-A-Part in 2014 where she serves as Director of Digital Marketing and Content. She is responsible for guiding both strategy and execution for the company's web, email, search, paid digital media, social, content, influencer, mobile, video, and emerging technologies initiatives. Laura also developed a voice-of-the-customer/CRM program as well as a web video series called the "Pull-A-Part Challenge", where she served as the on-air host. Pull-A-Part's influencer program has garnered over 20,000,0000 collective views of company branded content to date.
Previously, Laura held various roles with AAA Auto Clubs, GreenSky Credit, NCR, and Ulta.
Laura holds her BS in Communications and Public Relations from Kennesaw State University and has served since 2015 on the board of directors for the Atlanta Interactive Marketing Association (AIMA). She also LOVES donuts. @berkobin