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There are facts—verifiable observations about the world. And then there is truth—the ways meaning is experienced by an individual and by groups. In marketing, the alignment of fact and truth we call insights.
That’s where Leanne comes in. Through conversations, data analysis, and research, she mines for meaningful ways for brands to connect with people and then weaves those insights into integrated brand, content and marketing strategies that drive compelling experiences and, ultimately, business growth for clients. She thrives on resolving complex business challenges and establishing an exciting vision for the future. Leanne has been doing all this for more than 20 years, for clients including IBM, Philips Healthcare, NewYork-Presbyterian, Bristol Myers Squibb, Brighthouse Financial and Truist.
Leanne lives in Atlanta with her wife and two young children. In her free time, she nerds out on theology and politics, advocates for local food systems, and throws parties for friends and neighbors.