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Marcus Collins studies the effects of cultural contagion on consumer behavior as a marketing professor at the Ross School of Business, University of Michigan, and translates these cultural learnings for “blue-chip” brands that wish to create contagious marketing campaigns that extend across both the online and offline worlds of “social.” Throughout his career, he has been acknowledged for his strategic and creative contributions (Advertising Age's 40 Under 40 recipient, Clio award winner) and launched campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest.
Prior to his tenure in advertising, he worked in music and tech as a startup co-founder (Muse Recordings) then leading iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé. @marctothec