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Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy, helped build the 200,000+ audience and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary). @michelelinn