Nilla Ali is the Vice President of Strategic Partnerships at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel, the Walmart and Tasty app integration, and BuzzFeed Reviews.
Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 5x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award and was nominated in 2018 for Rakuten’s Most Innovate Campaign and Advertiser’s Choice.
Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed in 2016, Nilla helped build and ran the affiliate business at Time Inc., establishing direct partnerships with 500+ retailers. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for, and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.