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Nisha Menezes is Principal Content Strategist at Atlassian, where she leads campaign and digital content strategy for Atlassian’s global network of 700+ channel partners. From program management to execution, she uses her critical thinking and communication skills to refine and scale the company’s approach to marketing enablement worldwide. Before this role, Nisha has been working across the B2B and ad tech industry for 15 years, and was one of the early pioneers of introducing social advertising at Autodesk. As a seasoned product marketer, Nisha has brought several new products to market across her career in tech. An innately creative person - and someone who loves making things - outside of work, you’ll find her belaying with her toddler rock climber or enduring hot yoga.