Robbee Minicola

Robbee Minicola has demonstrated experience in leadership and strategy across media and technology. She recently ‘boomeranged’ back to Microsoft to lead solution efforts for ecommerce leveraging Microsoft Advertising’s search algorithms. Prior to, she was the President of Wunderman Seattle and the Global Lead of Wunderman AI where she designed and built the first agency AI division focused on conversational technology. Previously she was the Director of Global Business Development for Microsoft leading partnerships and acquisitions for Microsoft’s first party devices business (Surface) based in Redmond, WA. In her inaugural role at Microsoft, Robbee was the media subject matter expert for engineering product development for Azure’s ML and BI tools. Robbee spent more than 20 years in Australia where she was the CEO of TiVo in Australia and New Zealand, EVP of Business Development for the Seven West Media (ASX: SWM), Australia’s leading Media Company, and led Seven’s digital initiatives including sales restructure and strategy for the Yahoo!7 joint venture. She holds an MBA from University of Adelaide Graduate School of Business, and certifications from Harvard Business School Executive Education in both Media Strategies and Disruptive Innovation. She is currently working on her PhD in Social Psychology and Artificial Intelligence: a phenomenological study of how HMC (human machine communication) can improve quality of life for those with severe vision impairment. She has four registered patents (USA & AU). She lives in Bellevue and has two children: Jessica and Daniel – and a dog named Cooper. She is known to use the term “Far Out Brussels Sprout” and conduct deep-breathing exercises on her patio facing a large pine tree she calls “grandpa.” @RobbeeMinicola

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