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Tracey Wallace is the Director of Content Marketing at Klaviyo, the leading ecommerce customer platform. Prior she was the Editor-in-Chief at BigCommerce, where she built their blog to more than 1M sessions per month and 10K downloads per month. She's led early-stage start-ups focused on a content-first marketing strategy, and helped better balance companies between paid and organic marketing efforts. She has a weekly content marketing newsletter, Contentment, where she educates folks on how scalable content marketing strategies and tactics that don't burn you out.