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Zari is passionate about building B2B brands. As the Director of Corporate Marketing Communications at Eaton, a global $22B power management company, she’s responsible for driving enterprise brand positioning, content marketing strategy and marketing operations to help the organization create meaningful customer experiences. Over her career, she has earned her marketing chops with roles in product marketing communications, brand management and acquisition integration, and content marketing. In her current role, she has built a team of content marketers that work on building brand familiarity and inspiring customer engagement. In addition, she leads a shared services creative team based in Pune, India. At heart, she is a marketer, communicator, content creator and brand advocate. And a foodie who loves to travel. @zvenhaus