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Zontee Hou is head of strategy for the respected consultancy, Convince & Convert, founded by Jay Baer, and the founder of Brooklyn-based digital marketing agency Media Volery. Her 15 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Allstate Insurance, and Indiana University. She is one of TopRank's top 50 most influential content marketers, one of LinkedIn's 16 marketers to follow in 2021, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In addition, Zontee's years of experience as a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York—CUNY's flagship college—inform her unique ability to draw connections between marketing methodology and business goals. @zontee_hou