Live Streaming Platforms for Marketing: A #CMWorld with Ian Cleary 

Blab and Periscope. Live streaming is hot right now. Are you in? Ian Cleary joined the #CMWorld Twitter chat community to share his knowledge and lead a conversation on all aspects of live streaming for marketing.

Want more from Ian? Check out his popular post on CMI, 7 Content Marketing Tools to Improve Your Productivity.

We loved seeing live streaming in person at Content Marketing World last year – during Hollywood Squares, in the expo hall, during networking breaks and so many other places. Come see live streaming in action at CMWorld 2016!

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

 

Q1: Live streaming is HOT right now. Are you in? If so, what platforms are you using? Why? #CMWorld 

A1: I like the interaction with Blab with there’s a much bigger audience on Periscope #cmworld

@IanCleary

A1: This will sound excuse-y but it’s hard for those of us in reg. industries…we have to retain all messages, etc. Ugh. #CMWorld

@mikemyers614

A1: Not yet. But we’ve looked into platforms like Blab & Periscope #CMWorld

@5FifthStory

@CMIContent A1 not yet but I’d love to #CMWorld

@VanessaLeBeau2

A1) I am on Periscope, but haven’t done much with it yet. Curious about Blab. #cmworld

@Liliholl

A1. We’re not as of yet. Here to learn. #CMWorld

@av8r2000

A1: No, I’m not in. Seems exciting, just not set up that way yet. I would probably start with audio anyway. #cmworld

@ShakirahDawud

Blab still early beta so it’s inclined to have reliability problems. #cmworld

@IanCleary

I once did a Scope from the @DFWAirport. The guy across from me was watching me. Now that’s live. 🙂 #cmworld

@CTrappe

A1: I use Periscope. Blab doesn’t feel as much of a conversation, as it does a live seminar. I watch but don’t go live on Blab. #cmworld

@JS_insidepitch

A1: I’ve dabbled….did 3 blabs. Pretty cool discussions to recap events. Hasn’t stuck as a routine though. #CMWorld

@billcush

@sarahsmall Better now that Imogen has gone 😉 #cmworld

@Liliholl

@sarahsmall so with Snapchat, you find yourself doing more videos than pics? #cmworld

@CMIContent

A1: I use live streaming sparingly – when there is purpose. Too much noise to use it daily. #cmworld

@CBarrows

@JS_insidepitch having a contract in another continent is fun but slowly testing my physical limits #CMWorld

@calgarydreamer

@CMIContent A1 Not yet. But considering Periscope for Meetup events I help organize #cmworld

@dshiao

#CMWorld I don’t personally use any, but that’s also why I’m joining today’s chat!

@eelectriklady

A1: We have used @periscopetv a couple of times with various results. We find it handy for Trade Shows. #CMWorld

@gowithfrank

Don’t beg for hearts. People will heart your video if it’s valuable. #cmworld

@CTrappe

@PiperWesle828 love that answer! #cmworld

@CMIContent

@dshiao Mine, too! #CMWorld

@MktgNerdette

I am not “in” – yet. 🙂 #cmworld https://twitter.com/CMIContent/status/697103925674020864

@StaceyNerdin

@sarahsmall Football team? I’m #CFC #CMWorld

@JS_insidepitch

Oh, haha. I just got it, @CMIContent. I ventured out on @Snapchat recently, then forgot that I did. Sorry about that @MoninaW! #CMWorld

@mikemyers614

@CMIContent Not yet! I’ve dabbled with Periscope personally, but waiting to make a plan for our brand. #CMWorld

@AmberOoley

@MktgNerdette @dshiao Blab is great for conversations if you have the right host. It’s not easy hosting a show! #cmworld

@IanCleary

A1) Any tips to get started @IanCleary? #cmworld

@Liliholl

@IanCleary we’ve heard about that as an obstacle. Is the experience different desktop vs mobile? #cmworld

@CMIContent

A1: Many people did ask me to use Blab for my podcast – but I declined due to lack of audio quality for podcasting. #cmworld

@CBarrows

You can repurpose live video, but uploading a Periscope (which had interaction with live audience) to YouTube is not best way. #cmworld

@CTrappe

A1) I’m also really enjoying Facebook live. Connect with a community you’ve already built?! #cmworld

@ChristinKardos

A1: Periscope, on the other hand, I’ve used a few times, mostly to share some fun experiences (like a boat tour in Chicago) #cmworld

@CBarrows

Looking forward to taking on Blab soon for exactly these reasons. #CMWorld https://twitter.com/ChristinKardos/status/697104616002080768

@gowithfrank

@mikemyers614 bwhahahahaha (PS Mo is much more entertaining there lol) #cmworld

@CMIContent

A1) Another one for Blab here. #cmworld

@Serious_Vanity

A1: We are hosting a live event in weeks, should we live stream it? Don’t I need equipment? Can’t just use me phone, right? #CMWorld

@billcush

It sounds like a good tool to do that, what’s the difference w/ hangouts? #cmworld https://twitter.com/ChristinKardos/status/697104616002080768

@Liliholl

@CMIContent @IanCleary No, still unreliable. They are a good team working hard to resolve issues but not ready for mainstream yet. #cmworld

@IanCleary

A1. Not personally. I do think it works best as a supplement for an established audience #cmworld

@elijahryoung

#CMWorld A1: I like the idea of live streaming, but I’m a bit camera-shy. Any tips to get over that?

@eelectriklady

I repurpose live video content by writing a blog post on the topic. #cmworld

@CTrappe

@billcush You can, in fact, just use your phone! As long as you have a good signal. #cmworld

@ChristinKardos

@CTrappe @DFWAirport That’s awesome Christoph! #CMWorld

@JS_insidepitch

@ShakirahDawud Thanks! Live video is one of those things I need to explore further #cmworld

@dshiao

@CMIContent Now THAT is hard to believe. Can it get any better? #CMWorld

@mikemyers614

@CMIContent A1: If @Verizon would provide me faster, more reliable internet *ehem* — I would explore live streaming! #CMWorld

@theterencejohn

@CBarrows quality is definitely a consideration for marketers to remember. #cmworld

@CMIContent

A1 will be doing 1st #live streaming with in few weeks, might be blab #CMWorld https://twitter.com/billcush/status/697104385990647808

@varunkr842

A1 (pt2) …then new users can get an idea of what joining your community looks like live #cmworld

@elijahryoung

@CMIContent A1: I’ve been playing with the ‘stream from GoPro’ function & it’s a game changer. (Aware of Meerkat but not same reach… #CMWorld

@sarahsmall

@CBarrows True; I’m already a tad irritated by the four-square talking heads constantly showing up in my twitter stream #cmworld #notjealous

@ShakirahDawud

@CMIContent Indeed. It’s like anything in social – we must choose the platform that fits our mission/purpose. #cmworld

@CBarrows

@eelectriklady Also, jot down notes ahead of time with the key points you want to talk about. It helps! #CMWorld

@ExpWriters

@CBarrows I appreciate that Chris. I value that people are starting to clean up their product. It was a really ugly mess early on. #cmworld

@JS_insidepitch

A1. I enjoy popping into @iSocialFanz’s live streams from time2time, but personally n/ going live myself soon. #CMWorld

@ProRhetoric

Q2: How can live streaming be built into your content marketing and general marketing initiatives? #CMWorld

@billcush you’re jumping questions 🙂 but we will say we did do behind-the-scenes Periscopes for #CMWorld 2015 with an iPhone. #cmworld

@CMIContent

@sarahsmall @CMIContent nice, I’d love to try out streaming on Gopro #cmworld

@IanCleary

@Serious_Vanity what do you enjoy about Blab? #cmworld

@CMIContent

A1: Just getting into this. A little gunshy because of the format. Seems like you need to be an indiv machine… #CMWorld

@MaureenOnPoint

@sarahsmall “the charm of the rough & ready over slickness” = nicely stated! #cmworld https://twitter.com/sarahsmall/status/697104312359645185

@Rogercparker

The biggest problem with live video is you can’t schedule it like Tweets. LOL. #cmworld

@CTrappe

@theterencejohn @Verizon a hindrance for sure #cmworld

@CMIContent

All great suggestions #CMWorld

@SWP_stars

@IanCleary @CMIContent It’s great fun & really works – I expected lag but there’s none & still see all on your phone at same time #CMWorld

@sarahsmall

A2: You still need to have calls to action on your live streaming content. What’s is the next part to your funnel? #cmworld

@IanCleary

@CMIContent I think it’s a great way to tease new content or interview thought leaders! #cmworld

@AmberOoley

I hate when I do that. #CMWorld https://twitter.com/CMIContent/status/697105468158840832

@billcush

A2: IMHO, live streaming can be a supplemental piece of your marketing. I do NOT believe it should be the full focus. #cmworld

@CBarrows

Great point! #CMWorld https://twitter.com/IanCleary/status/697105675793666048

@mikemyers614

@MaureenOnPoint format of the chat or format of live streaming? #cmworld

@CMIContent

A2: Very handy from trade shows, behind the scenes – Live streaming can be used as an access tools for viewers. Offer added value. #CMWorld

@JS_insidepitch

@vivektweetsso what are your thoughts about live tweeting webinars as a corporate brand? #CMworld

@megdewaele

A2- I haven’t tried working it in yet, but am excited to see all of the suggestions of how to do so! #CMWorld

@VanessaLeBeau2

A2) Events! Live streaming behind the scenes or doing interviews around conferences you attend, speaking gigs, etc. #cmworld

@ChristinKardos

A2 By encouraging participants to call out their own followers to see. I’m using periscope in over 20 stations at a charity event #cmworld

@calgarydreamer

@AmandaSubler @CMIContent @MalleysCHOC I live right around the corner from the Malley’s ice cream shop with the merry-go-round. #cmworld

@JeremyBednarski

@CMIContent A2 Idea: host a monthly Blab or Hangout to discuss issues important to your industry #cmworld

@dshiao

A1) Haven’t tried it, but many seem to have success with Periscope. #CMworld

@garytaylorceo

A1 I use @blab & @periscope Periscope is a broadcast platform, Blab encourages social networking #CMWorld https://twitter.com/CMIContent/status/697103925674020864

@kkopacz1

@vivektweetsso all? There are not some over others that should remain off live streaming apps? #cmworld

@CMIContent

Google tends to complicate a lot of things. It looks like Blab overcomes some of those obstacles? #CMWorld https://twitter.com/IanCleary/status/697105253267849216

@gowithfrank

What kind of audience demographics are you actually seeing participating in live streaming? #CMWorld

@av8r2000

@CMIContent A2: For events especially it’s a powerful way of giving extra content eg. behind the scenes access to fans #CMWorld

@sarahsmall

@CBarrows Truth! Just like Instagram should not be your only marketing tool. (Sorry butting in) #cmworld

@MsNycole

@mikemyers614 Let’s hope for some “automatic transcript” service in the next few years. Skype translator has started it. #CMWorld

@ellemalala

@eelectriklady Most people I know don’t use anything too fancy, but do invest in a tripod for broadcasting from your phone! #CMWorld

@ExpWriters

A2: Although live video is great for building a relationship it will take time to build an audience. #cmworld

@IanCleary

@CMIContent format of the chat. I was thinking of doing a post show interview with someone in-office. Didn’t work! #CMWorld

@MaureenOnPoint

@ShakirahDawud @billcush True – steadiness helps. But there’s something about raw live video, too. Doesn’t require perfection. #cmworld

@ChristinKardos

A2: I view @Blab as a great community tool – but not a marketing tool. It’s simply not mainstream. #cmworld

@CBarrows

A2: Don’t you also need to tell ppl you are going to be live? Half the time I have no idea ppl are streaming until it’s over #CMWorld

@AmandaSubler

A2) Live stream a product launch party at your office! Get your employees involved! #CMworld

@garytaylorceo

A2) I want to work live streaming into our event promotion/coverage. We have a local audience who can’t always make it to events #CMWorld

@delucare

A2. Impromptu live streams condition your audience to stay “Beyoncé” ready #cmworld

@elijahryoung

Live streaming services can also be used as a learning tool for groups of interns or employee training! #CMWorld

@SWP_stars

@tsledzik hey Todd! We agree – always enjoy having Ian share his insights. #cmworld

@CMIContent

@ellemalala Yeah, it just seems so forced, not natural. #CMWorld

@mikemyers614

A2) I think that as an engagement trigger. Live streaming allows that interaction. #cmworld

@Liliholl

@CBarrows @Blab In fairness, nothing starts off as mainstream. Look at FB or Twitter. #CMWorld

@JimMacLeod

A2: Utilize live streaming as a way to share valuable content with your audience. It can be a great tool for promoting launches. #CMWorld

@ExpWriters

If it doesn’t require perfect then it’s perfect for me. #CMWorld https://twitter.com/ChristinKardos/status/697106158423797760

@billcush

@CMIContent A2: As it’s live, it’s a great way of getting eyes on content at the same time for releases & buzz building etc. #CMWorld

@sarahsmall

@ProRhetoric Somewhere, a CVS tv demo show employee cried. #CMWorld

@theterencejohn

@megdewaele live tweeting webinars? Didn’t quite get you there #CMWorld

@vivektweetsso

A2 live streaming is a great way to bring fan interaction into exclusive events. #cmworld

@SFerika

@AmandaSubler You don’t have to, but it’s a good way to ensure you get plenty of viewers! #CMWorld

@ExpWriters

Woot! Samesies. 🙂 #CMWorld https://twitter.com/billcush/status/697106334710263809

@ChristinKardos

@av8r2000 yes! I’d love to know the answer to this. I’d venture to guess younger, but I wonder if marketing professionals are too? #CMWorld

@CommunityElf

This would be an excellent use. It’s something I’m mulling over for my classrooms @SIUC. #CMWorld https://twitter.com/SWP_stars/status/697106186102054912

@ProRhetoric

A2b definitely. Launches, special events, parties, galas, behind the scenes, its literally your own tv show #cmworld https://twitter.com/ExpWriters/status/697106295313330176

@calgarydreamer

@AmandaSubler If you’re talking about a hot topic, definitely promote ahead of time so people know to tune in! #CMWorld

@ExpWriters

@MaureenOnPoint sorry! If we can help, we’re open to suggestions! #cmworld

@CMIContent

@ideakid88 @giphy Lololol!! HELLO, friend. <3 #cmworld

@ChristinKardos

A2: Live streaming is just like any other format of content create a suite per topic: multi-format = good mktg #cmworld https://twitter.com/CMIContent/status/697105457610002433

@MaureenOnPoint

A2: Use live streaming as a tool to drive engagement on your conversion content. #CMWorld

@SmartSuiteBree

@IanCleary @CMIContent but Ian for someone who has a following they can start running first day itself right? #CMWorld

@vivektweetsso

@calgarydreamer Your own TV show! That’s a great way to look at it, Terry! #CMWorld

@ExpWriters

@ExpWriters behind the scenes content is awesome to share as well pre-launch. Get the audience hyped! #CMWorld

@CommunityElf

@CBarrows @Blab Yet, perhaps 🙂 It’s still a newbie to the scene. I think it’s got great potential… #CMWorld

@sarahsmall

@ChristinKardos @ideakid88 @giphy hey, did the sun just come out? Oh, hi Christin. 🙂 #cmworld

@calgarydreamer

@ExpWriters agreed-what’s the point of live streaming if no one is watching? #CMWorld

@AmandaSubler

A2) live streaming helps u to connect with ur audience on a more personal level with valuable content #cmworld

@husamerciyes

@IanCleary I fully agree. Consistency is the key to driving audience engagement. #CMWorld

@JimMacLeod

@delucare Precisely. I’m not saying these things won’t ever takeoff, but to tell a client “let’s focus on live-streaming”? No. #CMWorld

@CBarrows

@CMIContent Oh NOT YOU. I AM just struggling with a good way to do an in-person interview on live streaming! #CMWorld

@MaureenOnPoint

When I do a Scope at home my daughters try to get on-air. #cmworld

@CTrappe

@elijahryoung what if she woke up like that? Is appearance a big factor? Or are you referring to staying on your game at all times? #cmworld

@CMIContent

@IanCleary That’s what I wonder, is who has time to be watching all these live videos? #cmworld

@lindadessau

A2) If integrated well w/ other IM tools it should work. I don’t see the point of live streaming only. #cmworld

@Liliholl

@CTrappe do you allow them? Do you think it adds value? Or is it a distraction for your audience? #cmworld

@CMIContent

Q3: Can live-streamed content be repurposed? How? #CMWorld 

@tweetcargo @CMIContent Long may you hop in then Janet. #cmworld

@ideakid88

@IanCleary @CMIContent How does Periscope build a relationship? Wouldn’t you say it’s a broadcast medium? #CMWorld

@kkopacz1

We also use time slips for all of our employees time recording needs. #CMWorld

@SWP_stars

@Liliholl Consider Facebook Live re: integration. #cmworld

@ChristinKardos

@sarahsmall Agreed on potential. The @blab team is also one of the hardest working I’ve seen #CMWorld

@CBarrows

A2: I think live streaming can be worked into any content strategy as long as you have something that people will want to watch. #CMWorld

@gowithfrank

@CMIContent @elijahryoung ? Love the idea of *looking* Periscope ready at all times! #CMWorld

@sarahsmall

@AmandaSubler Same here! #cmworld

@StaceyNerdin

@IanCleary @CMIContent What platforms are good for newbies to live streaming? @periscope seems to be all the rage. #cmworld

@M2Franz

@ChristinKardos @CTrappe That’s the primary reason I don’t do live streaming. I’m either at work or w/the kids. #CMWorld

@JimMacLeod

@quickmuse I’m bias – my money is still on audio until data gets cheaper 🙂 #cmworld

@CBarrows

A3: Live streamed content can definitely be repurposed. Upload broadcasts to YouTube for later viewing or save them to Katch. #CMWorld

@ExpWriters

@ChristinKardos @giphy 🙂 #cmworld

@ideakid88

@theterencejohn: Disruption does that to institutionalized subjects. But, man, they have some mad skills to offer us! #CMWorld

@ProRhetoric

A2b: Record your streams so they can be repurposed! Post to your blog, on social, link in your newsletter, etc. #CMWorld

@SmartSuiteBree

A3: Only if it’s captured in the first place. #cmworld

@KipMeacham

A3: Every biz challenge you tackle on live streaming can be turned into blogs, articles, inspirational quotes, etc. #CMWorld

@MaureenOnPoint

@ideakid88 Hello Wayne! #CMWorld

@SmartSuiteBree

Allow them? LOL. Is that an option? 🙂 I try to keep them out but they usually find a quick way on. #cmworld https://twitter.com/CMIContent/status/697106929093578752

@CTrappe

@calgarydreamer @ChristinKardos @giphy LOL! Hi Terry! #cmworld

@ideakid88

@CMIContent Is it possible? I know Periscope deletes after 24hrs. It would be great to reuse, but maybe that’s the niche? #cmworld

@AmberOoley

Yup. #cmworld https://twitter.com/ChristinKardos/status/697106876639662080

@CTrappe

@mikemyers614 We’ll get used to it. Video calls used to feel this weird too. 😉 #CMWorld

@ellemalala

@MaureenOnPoint Great point! The repurposing can stem from what the participants say, not just what you say… 🙂 #cmworld

@ChristinKardos

@CMIContent A3 Write a post or article summarizing it, then embed the video in the post #cmworld

@dshiao

@CMIContent A3: Repurposing it into Storify posts would be great. #CMWorld

@theterencejohn

A3 love this answer. I’ve yet to tailor a blog for what’s been done so far, but definitely worth noting. #cmworld https://twitter.com/IanCleary/status/697107114720768000

@calgarydreamer

A3) Definitely. The video can be cut up into digestible snippets. Or it can be recapped in a blog post. Or email to subscribers. #CMWorld

@JimMacLeod

@ChristinKardos Oh gosh yes! If you’re not taking full advantage of all angles, yer not doin it rite. #CMWorld

@MaureenOnPoint

@CommunityElf Agreed! Get them excited about what you’re creating. Everyone loves an exclusive, behind-the-scenes look. #CMWorld

@ExpWriters

@CMIContent A3: Snapchat *today* released an update making their saved stories higher quality…so there’s that! Update, people! 🙂 #CMWorld

@sarahsmall

Things ppl want is key! If we record speeches & nobody watches the video why should we live stream? @gowithfrank #CMWorld

@delucare

A3: It’s hard if it disappears, but your @Blab convo can be turned into a blog post or recapped later #CMworld https://twitter.com/CMIContent/status/697106943899410432

@WashingtonianCM

A4: In particular, @iRossBrand does this great with @LiveStreamUni #cmworld

@CBarrows

A3b: I also break up any video asset into micro-lessons to repurpose for my cust. ed portal launching in April! #CMWorld

@MaureenOnPoint

@vivektweetsso awesome – it’s hard to know if live tweeting is seen as a value add or a must have! thanks! #CMworld

@megdewaele

@MaureenOnPoint Exactly! If you record it’s not a one-time piece of content that gets lost. #CMWorld

@SmartSuiteBree

A3. Kip’s Audio Axiom #1: “Audio quality ALWAYS trumps picture quality.” If U miss this & UR audio sucks, UR content won’t convert. #cmworld

@KipMeacham

Ooops, that was supposed to be A3 🙁 #cmworld

@CBarrows

A3: Take a look at the finished video after saving. What questions or concepts came up that you hadn’t thought about yet? Repurpose #CMWorld

@gowithfrank

A3) All #content should be repurposed. Just posting to one platform is a waste of effort. #CMWorld

@JimMacLeod

@ExpWriters exactly, it gives you the opportunity to catch up with missed streams or episodes #CMWorld

@ZalkaB

Really, live video is best when it’s live. Don’t make it a routine to embed it, etc. Use the content natively. #cmworld

@CTrappe

A3: YES! Love stream content can be repurposed. You can slice great portions to use later. Or even add it to a newsletter…#CMworld

@amywhiggins

@KipMeacham Truth! #cmworld

@ChristinKardos

A3: YES! We did this for #WebSummit 🙂 streamed the talks & then captured them in a blog recap: http://postbeyond.com/web-summit-2015-recap/ #CMWorld @postbeyond

@hkovs

@SFerika Hey, Erika! #cmworld

@ChristinKardos

@JimMacLeod Agreed! After 24 hours, your hard work is gone. Save it so people can always enjoy it! #CMWorld

@ExpWriters

A3b Any video can be repurposed. In the end, it’s really basically reusing recorded video afterwards, just like with any project #cmworld

@calgarydreamer

@hkovs @postbeyond love the idea of that #cmworld

@CMIContent

A3. Yes, but clean it up! The ‘in the moment’ experience wont always translate well to pre-recorded content #cmworld

@elijahryoung

Yes! Just b/c you can- doesn’t mean you should- #CMWorld https://twitter.com/delucare/status/697107525653635072

@AmandaSubler

A3: Great content needs to repurposed. It doesn’t matter where it originated from. It just needs to be adapted to suit a platform #cmworld

@IanCleary

@ChristinKardos They’re building a whole community around that show. #CMWorld

@JimMacLeod

@KipMeacham what tips or equipment do you use to ensure good audio quality? #CMWorld

@eelectriklady

A3) Yes. Follow it up with a nice email sharing a written piece or create a deeper discussion about it. #cmworld

@Liliholl

@ZalkaB Definitely! Plus, you don’t feel like you missed anything that way. #CMWorld

@ExpWriters

Yes! very important #CMWorld https://twitter.com/SFerika/status/697107531211149312

@AmandaSubler

@CMIContent I confess #CMWorld is my favourite chat so far https://t.co/0lbkJAqeuA

@vivektweetsso

@uniquelyphilly #PhillyIsTheContentMarketingEnclave #cmworld

@KipMeacham

@gowithfrank it’s also a great way to answer questions you may have missed from your audience post stream! #CMWorld

@CommunityElf

@MaureenOnPoint great tactic / thinking! Do you make it available on demand? #CMWorld

@ZalkaB

@vivektweetsso you’re making us blush! #cmworld

@CMIContent

@varunkr842 so my 17-hour live periscope of the sun going across the sky over NYC is too long? #Warhol #Empire #CMWorld

@calgarydreamer

@vivektweetsso @CMIContent: I agree. My first time here, very substantive. #CMWorld

@ProRhetoric

@jnsdls @sarahsmall I’m a critic (which isn’t a bad thing) but I see the potential. I will always credit the @blab team! #cmworld

@CBarrows

@ExpWriters yes, especially for my FOMO moments comes in very handy 🙂 #CMWorld

@ZalkaB

Still interested in examples of audience demographics participation #CMWorld

@av8r2000

@ChristinKardos Using it for a blog post is a great idea! #CMWorld

@VanessaLeBeau2

A3 ‘Repurposing’ implies that you still tailored the content to the audience that it’s going to #cmworld

@elijahryoung

@eelectriklady Short answer: Rode mics connected directly to the video capture source & Zoom hand-held recorders as a backup. #cmworld

@KipMeacham

@megdewaele in social media, everything is a must have. Then only value will come later #CMWorld

@vivektweetsso

@CTrappe hm, sounds like you’re in the minority here. Do you think there are exceptions to the live is best live thought? #CMWorld

@CommunityElf

A3: By repurposing your streaming content, you can build your streaming audience. #CMWorld

@JeremyBednarski

A3: It could be used as a teaching tool in some capacity. As demonstrations or because it contains key points! #CMWorld

@SWP_stars

Please use good titles so people know what they are tuning into. #cmworld #livevideo

@CTrappe

A3: I figure you can save the recording, blog recap it, edit snippets of quotes, do a greatest hits video compilation, etc… #CMWorld

@billcush

@ZalkaB Hahaha! Yes! Especially because we aren’t always able to drop everything to tune in live. #CMWorld

@ExpWriters

A3 Repurpose into a blog post, you can even use a good blab interview as an opt-in freebie for those who missed #CMWorld

@deevapreneur

@CTrappe True… #CMWorld

@ShakirahDawud

@CMIContent A3: I like when U crowd-source interviews thru Periscope, then type up as (often) ‘evergreen’ interview for extra use #CMWorld

@sarahsmall

A3: +1 agree with everyone here about following up with answers you couldn’t get to during the live stream #cmworld

@amywhiggins

Q4: Engagement or marketing or both? Where do you see the present and future of live streaming? #CMWorld

So important to remember #CMWorld https://twitter.com/CTrappe/status/697108332843134977

@CMIContent

@CommunityElf I’m OK with being in the minority. 🙂 #cmworld

@CTrappe

@ZalkaB Yes! We have a resource library right now, but are launching a dedicated training portal called Lunchtime Lessons. #CMWorld

@MaureenOnPoint

@deevapreneur Great idea for an opt-in freebie. A high-quality interview would definitely get some sign-ups. #CMWorld

@ExpWriters

A3: I 2nd @JimMacLeod. I’ve repurposed sections of live streamed content & crafted blog posts around just one bite-size pc of vid #CMWorld

@MktgNerdette

A3: For a good example of how to repurpose your streaming content, check out how @jaybaer used to repurpose Jay Today. #CMWorld

@JeremyBednarski

@MaureenOnPoint wow, that sounds excellent! Also like the name of the portal #CMWorld

@ZalkaB

@CBarrows @quickmuse Very good point Mr. Barrows. Price is the great differentiator for almost everything e.g. Tesla vs Ford cars. #cmworld

@ideakid88

@christinkardos Given that #LiveStreaming is prominent in tech industry; video editors will soon be called “techies” too? Weird! #CMWorld

@ellemalala

@SmartSuiteBree Strong idea. #CMWorld

@Rogercparker

@CommunityElf I’m kind of with @CTrappe in that you don’t necessarily need to reuse video- but can reuse content from video #CMWorld

@AmandaSubler

We love #CMWorld, it made our 8 best #Twitterchats for social media gurus! http://ow.ly/Y87AT

@WashingtonianCM

@WashingtonianCM awww thanks for the inclusion! #cmworld

@CMIContent

YES, @CTrappe I hate trying to guess what the broadcast is about. #CMWorld https://twitter.com/CTrappe/status/697108332843134977

@gowithfrank

A4: Engagement with the right audience is marketing #cmworld

@IanCleary

A4) Good engagement results in positive marketing. Lead with the former. Build relationships in live stream, sell elsewhere. #cmworld

@ChristinKardos

A4. Both, I see it as a place where you turn audience members into brand advocates #cmworld

@elijahryoung

@ZalkaB Thanks! It’s going to be fun. I’m excited about it! #CMWorld

@MaureenOnPoint

@calgarydreamer Give me the link, would love to watch ? #CMWorld

@varunkr842

A4: Both! Engagements should be focused back to a bigger marketing goal, whether it’s obvious or not. #CMWorld https://twitter.com/CMIContent/status/697108461000069120

@CommunityElf

A4: Isn’t good marketing always engaging? Asking for a friend. #CMWorld

@mikemyers614

Preach #CMWorld https://twitter.com/IanCleary/status/697108914584883204

@MoninaW

@ExpWriters exactly, hahaha. Sometimes there are so many interesting things, I wish I could leave all other things aside, but 🙂 #CMWorld

@ZalkaB

@CMIContent A4: As quality gets better, innovation will too. Imagine purchasing access to a live 360 camera front of stage @ a gig? #CMWorld

@sarahsmall

@CommunityElf @CMIContent lovely. Can’t miss some things. Am not well but can’t miss #CMWorld

@vivektweetsso

@CMIContent Engagement, for sure. I think we want to connect with our favorite brands on a more personal level. #live streaming #cmworld

@AmberOoley

There is definitely no substitute for personal engagement in business. You can sell something best in person! #CMWorld

@SWP_stars

A3. Hack around? Eureka! Stream the stream using @JVC_USA’s GYHM200 4 behind scene stream of scope/blab, plus get on ext. card! #CMWorld

@ProRhetoric

A4; You’re seeing better uses in marketing now (see the use during Grease Live) – but it’s not there yet #cmworld

@CBarrows

A3) EVERYTHING can be repurposed. 😉 #cmworld

@Serious_Vanity

Yep! #CMWorld https://twitter.com/IanCleary/status/697108914584883204

@JeremyBednarski

@IanCleary I need this stitched onto a pillow. Genius! #cmworld

@StaceyNerdin

A4: Seriously, it is #marketing but you want it to *feel* like #engagement. #CMWorld

@mikemyers614

@AmandaSubler @CommunityElf @CTrappe Me, too. When you reference it, people realized they missed out, be there next time. Like #cmworld chat

@ShakirahDawud

@AmandaSubler @CTrappe That’s definitely a good point! I think the trick is knowing when to do what to ensure you share the best! #CMWorld

@CommunityElf

THIS. #cmworld https://twitter.com/Serious_Vanity/status/697109244139565056

@MaureenOnPoint

Wise words, @ChristinKardos. #CMWorld https://twitter.com/ChristinKardos/status/697108949598912512

@CrowdContent

a4. Seems like immediacy is key whether it’s engagement or marketing. Why do I need to see his now? (is what I’m asking) #CMWorld

@tsledzik

Engagement with the right audience is marketing

@tobatobacco

@ZalkaB Same here. Unfortunately, real life calls sometimes! Haha! #CMWorld

@ExpWriters

@IanCleary @CMIContent this is one of the reasons I am in love with @IanCleary #CMWorld https://t.co/h2Z9Ab9RgX

@vivektweetsso

@SFerika Strong idea. Always think “content equity!” #cmworld

@Rogercparker

@elijahryoung Indeed. That’s a necessary step. But it’s so much work! Not in hurry to dive into #LiveStreaming, then. #CMWorld

@ellemalala

A4: Live streaming can be used as part of your marketing strategy whilst also increasing engagement with your brand. #cmworld

@shawnbandv

@mikemyers614 haha, should be, but isn’t always 🙂 #justsaying #CMWorld

@ZalkaB

@CMIContent A4: What’s the difference? If engagement isn’t baked into your marketing plan, you’re dead in the water. #CMWorld

@calipitchel

@mikemyers614 Isn’t one the result of the other? I would argue that marketing results in engagement… #CMWorld

@sarahsmall

This may be one of the fastest tests you can do. #CMWorld https://twitter.com/IanCleary/status/697109144512417795

@JeremyBednarski

A4: Marketing will take off with live streaming as people want more authentic brand relations #CMWorld https://twitter.com/CMIContent/status/697108461000069120

@WashingtonianCM

Great point, @mikemyers614 #CMWorld https://twitter.com/mikemyers614/status/697109343280431104

@ProRhetoric

A4) I think that live streaming is a “must have” when running global campaigns, but keeping in mind time zones etc. #cmworld

@Liliholl

@amywhiggins Hahaha! Great answer, Amy! #CMWorld

@ExpWriters

@sarahsmall We all hope, right? #CMWorld

@mikemyers614

A4: Engagement IS marketing. Each positive response is another piece of content for your brand. #CMWorld

@SmartSuiteBree

A3. Can only be repurposed if it was relevant/useful, interesting & possibly “timely” info in 1st place. Otherwise overkill & dull #CMWorld

@jgombita

@SWP_stars I think the purpose of all of this content is really to support the personal engagement with proof. #CMWorld

@MaureenOnPoint

A4) As everything becomes more global, it’s just another way to get face to face with your audience. So BOTH! #cmworld

@Serious_Vanity

#CMWorld A4: Marketing is byproduct of this engagement Love sense of urgency of live streaming. Those watching are committed. Love them back

@Vruno

This ? excellent point Christin! #CMWorld https://twitter.com/ChristinKardos/status/697108949598912512

@ZalkaB

@mikemyers614 #AllTheFeels Marketing in general, should be all about “feeling” the engagement #CMWorld

@amywhiggins

A3) Yes. Follow it up with an email …written piece or create a deeper discussion about it. #cmworld Fine idea https://twitter.com/Liliholl/status/697107910502047744

@Rogercparker

A4: I say both…. #CMWorld

@billcush

A4: Are these 2 mutually exclusive? Can’t have marketing w/o engagement-like attending a networking event & not listening to others #cmworld

@MktgNerdette

A4b: Although engagement on live streaming is manageable (for some) now, I’m questioning how it can scale. #CMWorld

@SmartSuiteBree

Q5: In a quickly-cluttered arena, how can your live streaming stand out? Are you differentiating yourself? #CMWorld

@MktgNerdette good point Bridget! #cmworld

@IanCleary

@amywhiggins Yes, can’t overestimate the value of emotion in marketing. #CMWorld

@mikemyers614

@ChristinKardos Yes! That’s why building an engaged community is so important. Chat with your ppl instead of talking at nobody. #CMWorld

@CrowdContent

A4b) PLUS it’s a huge asset for building a personal brand alongside company marketing. #CMWorld

@Serious_Vanity

Repurpose all the content! http://ow.ly/Y88gw #CMWorld https://t.co/HiPVySAHSX

@CallRail

@SmartSuiteBree Great point. Video consumes time like no other platform we’ve worked with. #CMWorld

@JimMacLeod

@MktgNerdette Why bad dates happen …um I mean when bad marketing happens #cmworld

@amywhiggins

@sarahsmall I’m an awesome fan girl, to be fair @jnsdls @blab #cmworld https://t.co/yxk4Lqxwvy

@CBarrows

@MaureenOnPoint of course. Not saying marketing isn’t important. They have to know about you before you sell to them. #CMWorld

@SWP_stars

@amywhiggins Hi Amy, BTW. 🙂 #CMWorld

@mikemyers614

A4c: Video content can scale, but engaging with the masses via live-stream is difficult. #CMWorld

@SmartSuiteBree

Ah #CMWorld is now trending. The loonies are coming out.

@calgarydreamer

A5 I think the first step is get there early. Grow an audience before the big brands figure it out. #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@JimMacLeod

A5: The truth is that most live streams have poor content. The best content stands out every time if it’s promoted. #cmworld

@IanCleary

@ideakid88 That would be amazing, Wayne! Good luck! #CMWorld

@SmartSuiteBree

Great response to Q4, @mikemyers614 #CMWorld https://twitter.com/mikemyers614/status/697109343280431104

@gowithfrank

A5: Great audio. Nothing ruins a live-stream quicker than poor audio. Also, look for influencers to co-host your live streams #cmworld

@shawnbandv

A5) I like the idea of live streaming to your existing community as an added touch point. Growth comes after. Then do what you do. #cmworld

@ChristinKardos

A5: How to stand out is the $64M question. We have the technology. But how do we shine? I go with humor #cmworld https://twitter.com/CMIContent/status/697109990289514496

@MaureenOnPoint

A5: Incentives for staying tuned! #CMWorld

@SWP_stars

A5: Knowing what your audience wants to see & showing them that will help you stand out to the right people #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@CommunityElf

@mikemyers614 Agree! Emotions are what separate us from machines. #cmworld

@amywhiggins

A5: Getting on early is fine – but you have to give people something worth watching. don’t be another “talking head”. #cmworld

@CBarrows

A4. The future, noisy? In @garyvee’s words: “marketers ruin everything.” But, what the hell, by then (yr) we’ll be talking Azure. #CMWorld

@ProRhetoric

@SWP_stars True story! Awareness->personal engagement->proof #CMWorld

@MaureenOnPoint

@CMIContent A5: Rough & ready is great, but have a script & a story – winging it completely can bore & dilute your purpose. #CMWorld

@sarahsmall

@ChristinKardos how do you see growth? Word of mouth? Or active building once you’re settled with your existing community?? #cmworld

@CMIContent

Yes! again- just b/c you can- doesn’t mean you should! have a plan- why are you streaming? #CMWorld https://twitter.com/IanCleary/status/697110279658672128

@AmandaSubler

A5a: Being an early adopter to platforms is a good way to get noticed. You can establish yourself before the platform is flooded. #CMWorld

@ExpWriters

A4: Both! We need every channel we can get our hands on to communicate & be heard by our audiences given short attention spans. #cmworld

@ideakid88

A5 Bring something new in an innovative way #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@varunkr842

@amywhiggins HA! Truer words were never spoken. #cmworld

@MktgNerdette

A5) Value is subjective. Match your type of content with the right audience. There are flavors for everyone. #cmworld

@ChristinKardos

I like that I don’t have to be on mobile to use it, I can interact w/ or w/o being on camera via chat & it’s easy! @CMIContent #cmworld

@Serious_Vanity

A5) We offer our alms a unique opportunity to experience campus without coming back to campus. #CMWorld

@delucare

A5: I still believe if you live-stream sparingly – but always provide content your audience is interested in – you WILL succeed. #cmworld

@CBarrows

@MaureenOnPoint if that’s what your audience responds well to, it sounds like you’ve got it right! #CMWorld

@CommunityElf

@JimMacLeod Production doesn’t have to, but I think follow up is more difficult. #CMWorld

@SmartSuiteBree

Agreed! MT @amberooley: I think finding your niche + being consistent will help you stand out. Make it a routine… 🙂 #cmworld

@JXB1Social

@IanCleary @CMIContent That’s why they call it target marketing #CMWorld

@kkopacz1

A5: As @ChristinKardos says, the best content will stand out now simply because streaming is new…but not forever. #CMWorld

@mikemyers614

A5: If you aren’t using a remarketing campaign to ensure that old viewers know you’re live streaming, then you’re missing a trick! #cmworld

@shawnbandv

A5: It’s not about Periscope, Blab etc. It’s about interacting live. You would use webinar software. But the content is key. #cmworld

@IanCleary

@amywhiggins @mikemyers614 the problem is WE are too emotional sometimes, which makes machines a better option #control #cmworld

@dewayne_harrell

@SmartSuiteBree I didn’t even think of production. I was just thinking of time spent watching. Harder to skim. #CMWorld

@JimMacLeod

A5: don’t do live streaming just for streaming’s sake. Plan, know why you’re sharing & what’s your story #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@ZalkaB

@CBarrows quality over quantity. #cmworld

@CMIContent

@amywhiggins Oh, don’t get me started on machines… #CMWorld

@mikemyers614

A5: It’s got to be incredibly entertaining, helpful (quick tips) or a brand or personality I’m a fan boy of. #CMworld https://twitter.com/CMIContent/status/697109990289514496

@JeremyBednarski

@CommunityElf Marketers are a tricky bunch. If you don’t hit it JUST right, it can do more harm then good. #CMWorld

@MaureenOnPoint

A5: Same as always. Engaging content no matter the platform will bring you followers. #CMWorld

@gowithfrank

@ZalkaB Great tip! Focus on providing quality content instead of streaming just because. #CMWorld

@ExpWriters

@dshiao @CMIContent Exclusive content is already being used in event marketing 🙂 #CMWorld

@kkopacz1

A5 You don’t have to stand out to everyone, just the people whose problem you’re solving. Much less pressure #cmworld

@elijahryoung

Q5.1: Wonder if the platform matters? #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@amywhiggins

A5: You have to ensure your content is telling a story different than everything else out there #CMWorld

@ContentCouncil

@dewayne_harrell @amywhiggins Don’t let them hear you…the machines are just waiting to take over! 🙂 #CMWorld

@mikemyers614

@T4Leonard we still have a few questions to go! We’re on Q5 now. #cmworld

@CMIContent

#CMworld A5 Like any content, has to be value-add to audience, but keep entertainment & production value in mind. Lighting & sound important

@Vruno

@amywhiggins where your audience is that matters! #cmworld

@IanCleary

@IanCleary do you think the poor content comes from not knowing what your audience wants to see? #CMWorld

@CommunityElf

@shawnbandv @JimMacLeod True. I think ppl spend a lot of time worrying about production. It can be achieved w/ limited resources. #CMWorld

@SmartSuiteBree

A5 I think conversations with interesting ppl stand out more than just a talking head. Plan => invite => rehearse =>broadcast #CMWorld

@JXB1Social

@amywhiggins The live streaming platform? I’d love to know. #CMWorld

@MaureenOnPoint

@elijahryoung well said! #cmworld

@CMIContent

A5 That’s always the trick. The best way is steal an idea from cable TV. Specialize. Be THAT channel with specific content to watch #CMWorld

@calgarydreamer

@ExpWriters @ZalkaB If you have nothing of value to say, you run the risk of wasting people’s time. Make sure you share valuable info #cmworld

@shawnbandv

Engagement with your customers via valuable content…so both @CMIContent #CMWorld

@jaybroyer

@mikemyers614 HI!!! BTW will I see you in Vegas next month? Missing #CMworld in Sept, so attending ICC

@amywhiggins

@amywhiggins have to be on the platforms that matter to your audience. So true! #cmworld

@CMIContent

@JimMacLeod Oh! Yes! Very true! The content is digested a lot easier than text though. #CMWorld

@SmartSuiteBree

@amywhiggins whoa whoa whoa, missing #CMWorld this year?? #cmworld

@CMIContent

A4 Both. Live streaming provides immediate engagement of course you can market while engaging I mean it’s live! #CMWorld

@deevapreneur

@eelectriklady Did you get any responses about camera-shyness? #cmworld

@ShakirahDawud

@amywhiggins We were just thinking the same thing! #CMworld

@CrowdContent

@serious_vanity The only problem with “global” is size. Just how many people can “live-converse” with at the same time? #CMWorld

@ellemalala

Agreed! #CMWorld https://twitter.com/SmartSuiteBree/status/697111042716000256

@AmandaSubler

@CMIContent A5. The content marketing real estate agent’s mantra: Niche, niche, niche. #CMWorld

@tweetcargo

@ChristinKardos Great point! Kinda like which social media platform you use to reach your customers #CMWorld

@amywhiggins

A5: Also, personalization is everything, streaming content to the right audience at the right time is the key to success #CMWorld

@ContentCouncil

@amywhiggins Sadly, no. Bummer you won’t be in CLE this fall. Let’s see, where’s halfway…meet you in Kansas? #CMWorld

@mikemyers614

@amywhiggins @SFerika @CBarrows @lindadessau It gets better over time Amy. http://gph.is/1I4ocJi?tc=1 via @giphy #cmworld

@ideakid88

Ciao all….gotta shift into webinar mode. #CMWorld

@billcush

@SmartSuiteBree Though I often find myself listening to Blabs while I work (like a podcast). Can’t do that on Twitter/Medium. #CMWorld

@JimMacLeod

Q6: What tools/equipment are recommended for live streaming? #CMWorld

@CMIContent Yeap, I’ll be hiking Mt. Kilimanjaro in September instead of going to #CMWorld

@amywhiggins

@mikemyers614 @ChristinKardos Novelty has already worn on me. I need to know why I should care about it in the moment. #CMWorld

@tsledzik

A6: Listening! I’d like to do know more about this. #CMWorld

@MaureenOnPoint

@amywhiggins ok good excuse (but it doesn’t make us less sad) #cmworld

@CMIContent

a5 -there r extremes that work here -HQ works best – high service immediacy works well also. One is #BizDev -other is BizServicing #CMWorld

@T4Leonard

#CMWorld ???? https://twitter.com/elijahryoung/status/697110944061788162

@CrowdContent

Cater to a niche segment with quality #content #CMWorld https://twitter.com/calgarydreamer/status/697111091088924672

@varunkr842

Phone + person + personality. #cmworld #live streaming @CMIContent

@AmberOoley

A6: If you’re broadcasting from your phone, definitely get a tripod so your video is steady. A good microphone helps, too! #CMWorld

@ExpWriters

A5- Live streaming could be more efficient for followers as they can multi-task while listening. #CMWorld

@VanessaLeBeau2

A5: YOUR opinion/perspective on an event can’t be duplicated. Your relevant audience will care what YOU have to say over others. #CMWorld

@SmartSuiteBree

A6: Rode Smartlav Lavalier Mic for your Phone for Periscope with StarTech TRRS Headset extension cable #cmworld

@IanCleary

A5 get out of the mindset that ppl have ‘one’ resource for their problem. You could be 1 of 7 ppl they go to on your topic #cmworld

@elijahryoung

Live streaming Facebook platform best for most. Too much risk for spam & porn for most businesses in other platforms #CMWorld

@BarbaraKB

@tsledzik @mikemyers614 Same here! #cmworld

@ChristinKardos

@AmberOoley boom! Easy as 1, 2, 3. #cmworld

@CMIContent

@CMIContent A5 Create compelling content. You’ll then stand out based on what your audience (advocates) says about you #cmworld

@dshiao

@shawnbandv @ExpWriters yes! Ppl who engage, say, maybe you’ll find this interesting, give you access to parts of their lives, biz #CMWorld

@ZalkaB

A6: Lighting. Good quality microphone. Camera. It sounds expensive, but shop around to produce exceptional streams on a budget! #cmworld

@shawnbandv

@tsledzik @ChristinKardos Yes, but I’m guessing you’re ahead of most folks. How can you use that knowledge to be ready? #CMWorld

@mikemyers614

@IanCleary You bet. Wish I could have stayed longer. Diggin’ the topic. #CMWorld

@billcush

Today only, #cmworld, download a free Kindle version of my live #socialmedia video guide. http://dld.bz/emdeU

@CTrappe

@CMIContent A6: Not exactly a tool…but Airplane mode! Don’t let texts from your mum interrupt your process 😉 #CMWorld

@sarahsmall

@mikemyers614 @dewayne_harrell LOL! http://gph.is/163Gi5V #CMWorld

@amywhiggins

Interesting TwitterChat taking place on the value of live streaming, follow #CMWorld cc/ @AppMeerkat @PeriscopeTV @PeriscopeCo @Blab

@JXB1Social

a5 – High Quality or High Service – both r marketing arms . Form follows function #CMWorld

@T4Leonard

Amazing how tech isn’t the barrier anymore. #CMWorld https://twitter.com/CTrappe/status/697111845312724993

@mikemyers614

Does the use of a microphone dramatically increase the quality of sound? #cmworld

@CMIContent

@sarahsmall @CMIContent This! So much this! Reduce external noise where possible. Turn your A/C off if it’s humming! #cmworld

@shawnbandv

A6) Good audio + good lighting = a fantastic streaming experience for everyone. #CMWorld

@garytaylorceo

@lindadessau @sarahsmall so so smart. Good tip! #cmworld

@CMIContent

A5: Knowing what your audience wants & showing them that will help you stand out to the right people #CMWorld Nice https://twitter.com/CommunityElf/status/697110364232818688

@Rogercparker

@cmicontent A5: Don’t do it live. #cmworld

@webby2001

@elijahryoung Not convinced. Will have to wait for someone to post an example. Do you happen to know any? #CMWorld

@ellemalala

@mikemyers614 my 2-year-old uses my phone like she’s taking the “iPhone for toddlers” class. #CMWorld

@CTrappe

@webby2001 @cmicontent Ha! That’ll fool ’em! #CMWorld

@mikemyers614

A6) Google hangouts is a good tool if you have a perfect internet connection. We also use @ReadyTalk from time to time. #CMWorld

@CrowdContent

A6 Did anyone share @iSocialFanz’s streaming gear? http://ebri.us/1V1a2vI #CMWorld

@JimMacLeod

@ChristinKardos Absolutely. If you can explain your concept in 1 sentence, you’ll be able to articulate it to your audience! #CMworld

@garytaylorceo

A6: I blogged about this when Blab launched. As a former TV prod, I hated the ugly quality – #CMWorld – http://wp.me/p63obt-4p

@JS_insidepitch

@varunkr842 confidence with a smile – YES! #cmworld

@CMIContent

Good tip, as our phones are our camcorders these days @vanessalebeau2 #CMWorld

@JXB1Social

@vivektweetsso GIF game is strong my friend #CMworld

@megdewaele

@CTrappe Exactly. She’ll be teaching you things in a year. 🙂 #CMWorld

@mikemyers614

A5 Valuable content always stands out. Some ppl just literally “blab” away with no value whatsoever #CMWorld

@deevapreneur

@CBarrows That is so you Sir Barrows lol! #cmworld

@ideakid88

Great tip (easy to forget that)!! #cmworld https://twitter.com/sarahsmall/status/697111840220975104

@StaceyNerdin

@JimMacLeod Very true! I’m the same way! I listen to streams/podcasts when I work out, but I can’t read a book during that! #CMWorld

@SmartSuiteBree

@CTrappe @mikemyers614 This inspires me to look into seeing if my 3 yo might also be a great talk show host. haha #CMWorld

@MaureenOnPoint

@CBarrows That you do, my friend! #CMWorld

@SmartSuiteBree

@MaureenOnPoint @CTrappe MIGHT?? #CMWorld

@mikemyers614

A5 Steering it towards your company’s marketing aims allows you to set yourself apart others/competition #CMWorld https://twitter.com/CMIContent/status/697109990289514496

@kkopacz1

@deevapreneur Agreed! We need to focus on providing value to our audience if we want them to stick around! #CMWorld

@ExpWriters

Google hangouts has been very reliable for us! #CMWorld

@SWP_stars

@CMIContent A6 The best tool = your personality 🙂 #tongueincheek #cmworld

@dshiao

@deevapreneur This is true… yet I continue to be surprised what interests some people. Haha. #cmworld

@ChristinKardos

@shawnbandv @JimMacLeod Haha- SO true! I love it! #CMWorld

@SmartSuiteBree

@mikemyers614 @CTrappe I know right? It’s really just a matter of time. #futurestar #threenager #CMWorld

@MaureenOnPoint

@megdewaele I love them. Do you? #CMWorld

@vivektweetsso

The use of the right mic will dramatically increase sound quality–if used by someone who knows how to use it, @CMIContent #CMWorld

@KipMeacham

A6 I’d say that the editing you do after the live stream has more impact than the actual live stream over time #cmworld

@elijahryoung

A6. A legal manual. If u stream in public in Illinois, prob. illegal. No audio w/o consent. TM’d materials in view? :-/ #CMWorld

@ProRhetoric

@JimMacLeod @IanCleary seems like a lot of equipment for someone starting out. Can you have quality live stream without all of it? #cmworld

@CMIContent

@CTrappe @mikemyers614 haha, they all take advanced mobile classes, all, I tell you, I see it daily 🙂 #CMWorld

@ZalkaB

@mikemyers614 @tsledzik @ChristinKardos Think about audience. For most, it isn’t other marketers. Harder to reach thru new tech. #CMWorld

@JeremyBednarski

@SWP_stars have you considered going outside of Google Hangouts to try other platforms? #cmworld

@CMIContent

@JimMacLeod @iSocialFanz Those guys have it down pat! @danielnewmanUV #cmworld

@JS_insidepitch

@mikemyers614 I’ll keep an open mind, but I don’t see the question of immediacy going away. #CMWorld

@tsledzik

@JS_insidepitch I enjoyed reading your blog 🙂 #CMWorld

@kkopacz1

A6) A good mic! Good audio can save bad video/webcam. The opposite doesn’t work! #CMWorld

@Serious_Vanity

@CMIContent I’ll send you picks from the top. Doubt I’ll have Wi-Fi or I could live stream the summit of Kili #CMWorld

@amywhiggins

Reason #1 to develop video w/Twitter audience in mind #CMWorld https://twitter.com/variety/status/697111657160388609

@BarbaraKB

Agree….. #CMWorld https://twitter.com/iancleary/status/697109144512417795

@iSocialFanz

@JimMacLeod @iSocialFanz ah the selfie stick! We need to invest in one of those. #CMWorld

@CommunityElf

Q7: Are analytics available with live streaming platforms? What are the *right* things to measure? #CMWorld

@JS_insidepitch Agree Jeff – but remember, form follows function (sometimes 🙂 ) #CMWorld

@T4Leonard

@ChristinKardos exactly. I want to believe they are lost lol #CMWorld

@deevapreneur

@CMIContent No microphone will ever clear your audio of traffic noise or phones going off. Sound proof as much as possible! #CMWorld

@shawnbandv

@CMIContent @JimMacLeod @IanCleary best example is @iSocialFanz. He does it without tools also I guess #CMWorld

@vivektweetsso

@Serious_Vanity so agree !! #CMWorld

@T4Leonard

@serious_vanity One to many.. sounds like marketing without engagement. Fair enough. 😉 #CMWorld

@ellemalala

@eelectriklady All @ExpWriters Good tips if you’re already committed. But what if you don’t want to even commit? #cmworld

@ShakirahDawud

@ideakid88 This is true with any social media platform – Be authentic, provide something of value & relevant to audience #CMWorld

@kkopacz1

@SmartSuiteBree @JimMacLeod same here. I sometimes do use audiobooks, learnt to love it #CMWorld

@ZalkaB

Great point. #cmworld https://twitter.com/ProRhetoric/status/697112718738731015

@MaureenOnPoint

@CMIContent Not yet. We use live streaming platforms in more of a teach/learn environment than anything else. #CMWorld

@SWP_stars

@T4Leonard You are right Robert! #CMWorld

@JS_insidepitch

@CMIContent A7: Basic tools for some eg. Snapchat can show you how many people watched. Periscope more detailed. #CMWorld

@sarahsmall

A7 In all honesty, I’m not versed in this. Looking at the answers for #CMWorld

@calgarydreamer

A6: If you’re broadcasting from your phone, get a tripod so video’s steady…good microphone too! #CMWorld Good tips https://twitter.com/ExpWriters/status/697111670221578241

@Rogercparker

@CommunityElf Agree! Doing a double sound/lighting/etc check a few mins before a live stream is often overlooked but crucial. #CMWorld

@LaurDoh

I knew I was nervous. #CMWorld https://twitter.com/ProRhetoric/status/697112718738731015

@mikemyers614

Second this! Audio is much more important than visual when it comes to streaming your content #CMWorld https://twitter.com/Serious_Vanity/status/697112902226956288

@VanessaLeBeau2

@CMIContent A7: Measure engagement, not eyeballs. What did they *do* with your hard made content? #CMWorld

@sarahsmall

@CMIContent If you can do it better, than do it! Think about your audience experience #CMWorld

@katairobi

@IanCleary Seems like platforms come out, then one rises to the top, THEN they make analytics for it – not the other way around #cmworld

@amywhiggins

A7: Just like any content. How does it help you reach your business goals? #CMWorld https://twitter.com/CMIContent/status/697112984582094849

@JeremyBednarski

A7: I believe the rate of sharing is the best indicator of the content’s influence on the audience. #HittingTheMark #cmworld

@KipMeacham

There it is. #CMWorld https://twitter.com/JeremyBednarski/status/697113402372710400

@mikemyers614

@calgarydreamer Ahh but the world keeps turning doesn’t it?! #CMWorld

@lindseyjoevans

A7: Interest in the content is always a good statistic to know. Also how engaging you were. All key factors! #CMWorld

@SWP_stars

A7: You still have to do a lot of the analytics on your own. Any good strategy will help you pick the right metrics tho #cmworld

@CBarrows

A7 Darn, I was hoping you or someone might know something else besides the app analytics. Oh well. #CMWorld https://twitter.com/ChristinKardos/status/697113354603728896

@calgarydreamer

@SmartSuiteBree You took the words right out of my mouth Bree! Engagement IS what Inbound Marketing is all about. #CMWorld

@kkopacz1

a6 – success is the best metric . . thus are you seeing people come back for your next event. #CMWorld

@T4Leonard

@mikemyers614: Yeah. You know someone’s gonna be the test case. haha. #CMWorld

@ProRhetoric

@ShakirahDawud @eelectriklady Remember that you don’t have to be on every platform! If you aren’t comfortable, don’t force it. #CMWorld

@ExpWriters

Does anyone have any market research or audience data about who is currently engaging in live streaming? #CMWorld

@eelectriklady

A7 Measure. The. Effectiveness. Of. Your. Call. To. Action. #cmworld

@elijahryoung

@ChristinKardos Sounds like a great new business opportunity for someone. #CMWorld

@JimMacLeod

Always the bottom line. #CMWorld https://twitter.com/JeremyBednarski/status/697113402372710400

@gowithfrank

@iSocialFanz So true! #CMWorld

@kkopacz1

A7) If it’s not a one-off event, are you consistently drawing an audience, or are people dropping off? #cmworld

@Serious_Vanity

@JeremyBednarski Exactly Jeremy! #cmworld

@JS_insidepitch

Yes, measure what you can, it’s not so different once someone takes an action. #CMWorld https://twitter.com/IanCleary/status/697113686843002880

@mikemyers614

Hey @zaneology What do you use for analytics on @blab – inquiring #Cmworld peeps want to know…

@amywhiggins

Recommend irig mic lav for a good monile lav mic for streaming #cmworld

@jaybroyer

[email protected] I’ve been using Camtasia for video editing. Love it, but I’ll check out @WeVideo too. Thanks! #CMWorld

@LaurDoh

A7 How many people showed / How many people did the thing you asked them to #cmworld

@elijahryoung

A7: If you have a growth week over week, or stream over stream – look deeper into the engagement too. #cmworld

@CBarrows

@lindseyjoevans @calgarydreamer These are the Days of our Lives. #cmworld

@JS_insidepitch

@amywhiggins @CMIContent Is there a specific microphone that you recommend? #CMWorld

@kkopacz1

Nice list, @SmartSuiteBree. I’m not a fan of lav mics, though. Micing someone up is problem fraught, IME. #ShotgunMicsRule #cmworld

@KipMeacham

@JimMacLeod Right? I wish I knew about that mathy stuff… Hahaha. #cmworld

@ChristinKardos

@ShakirahDawud @eelectriklady Invite people to join ahead of time by letting them know you are broadcasting to ensure an audience. #CMWorld

@ExpWriters

A7: Eyes are great, but you want to see conversations taking place! #cmworld

@CBarrows

A7 Wait, we’re still doing calls to action, right? #cmworld

@elijahryoung

oops, it was A7 – success is the best metric . . thus are you seeing people come back for your next event. #CMWorld

@T4Leonard

@LaurDoh Does @WeVideo still do group/community adds? I used it yrs ago to have group submissions #cmworld

@amywhiggins

I bet @crestodina could even show you how to set it up in Google Analytics! #CMWorld https://twitter.com/IanCleary/status/697113686843002880

@JeremyBednarski

@JeremyBednarski “Live” still screams immediacy to me, whatever the tech or audience is. Why now? Why not a podcast or YouTube? #CMWorld

@tsledzik

@JeremyBednarski @crestodina In like five minutes. #CMWorld

@mikemyers614

A7: If people aren’t returning to your live-streams then you have an issue. If they are returning, then you can focus on growth #cmworld

@shawnbandv

A7) If you have ONE very simple call to action, you can track that (as Ian said, custom URL can be great). Action is paramount. #cmworld

@ChristinKardos

@CommunityElf KPIs are definitely key #cmworld

@CMIContent

@ChristinKardos If you can explain your concept in 1 sentence, you’ll be able to articulate it… #CMworld Nice! https://twitter.com/garytaylorceo/status/697112380245839873

@Rogercparker

@CommunityElf Agreed! Setting goals ahead of time is a reminder of exactly what you hope to achieve with a broadcast. #CMWorld

@ExpWriters

@ChristinKardos Thanks Christin! #cmworld

@IanCleary

A7 Try to repurpose the content somehow – embed tweets, comments – then measure how that content performs #CMWorld

@JakeWengroff

@CBarrows so you look at it being a two-way street? #cmworld

@CMIContent

Q8: What brands are leading the way in live streaming? Are #B2B and #B2C brands handling it differently? #CMWorld

This has been extremely insightful! I have to bow out now-glad I joined. Thinking about incorp. more video/streaming in my arsenal #cmworld

@MktgNerdette

Remember just cause it’s live doesn’t mean you don’t need a strategy… Plan Socialize Engage Provide Value Don’t suck! #CMWorld

@iSocialFanz

A7: http://Fullscope.tv is a great periscope metric tracker. #CMWorld

@lindseyjoevans

@KipMeacham Thank you, Kip. Everyone has to run with what works best for them! ? #CMWorld

@SmartSuiteBree

@CBarrows Conversion is always the final metric, but repeat visitors signify quality content.. Think about the chats you revisit. #CMWorld

@T4Leonard

@elijahryoung Like any content on “the internet”.. 😉 #CMWorld

@ellemalala

@JimMacLeod @SmartSuiteBree yes, been there, done that. Only for walks or my spare time 🙂 #CMWorld

@ZalkaB

A7 Try to repurpose the content somehow – embed tweets, comments – then measure how that content performs #CMWorld

@JXB1Social

@Serious_Vanity Great distinction. Amended formula: how many people actually heard you CTA / how many people acted #cmworld

@elijahryoung

@CMIContent Who wants to talk AT people? Social is about CONVERSATION. #cmworld

@CBarrows

@ChristinKardos A week after I watched one Blab, I had the cohost invite me back through Twitter. Must have been done manually #CMWorld

@JimMacLeod

A8: I don’t know of any really leading in the live streaming. At least none come to mind. #cmworld

@CraigEYaris

@amywhiggins I’ll refer this to @ProRhetoric to answer. I haven’t used @WeVideo but plan to try. #CMWorld

@LaurDoh

@tsledzik @JeremyBednarski learn when one has time to learn makes sense #cmworld

@dewayne_harrell

@kkopacz1 I purchased one from @Photojojo but I don’t see it on the site anymore. Maybe try this one: https://photojojo.com/awesomeness/wireless-mighty-mic #CMWorld

@amywhiggins

Very true, @SmartSuiteBree. You use what you know what helps you to get the results you want. #cmworld

@KipMeacham

YES-hard part is trying 2 give it 2 people w/o it seeming like an ad. Waiting til the end = audience loss. #CMWorld https://twitter.com/IanCleary/status/697113686843002880

@MaureenOnPoint

@iSocialFanz We’re going to continue to disagree on this. There’s always a strategy. #cmworld

@CBarrows

@JimMacLeod Lots of work… but good for that person. 🙂 #CMWorld

@ChristinKardos

@JeremyBednarski @tsledzik Gosh, sounds like advertising. #CMWorld

@mikemyers614

A7b: Give your audience a call to action in your broadcasts. Create a link to share where you can track the engagement. #CMWorld

@ExpWriters

@iSocialFanz It may be a small strategy – but strategy is driven by purpose. To not have a strategy is to lack purpose. #cmworld

@CBarrows

exactly – repeat visitors are learning something #CMWorld https://twitter.com/shawnbandv/status/697114325627105280

@T4Leonard

A8: I love when Wendy’s recently had a 99 year old woman as spokesperson of the day on their scope recently, involve the customer #cmworld

@IanCleary

@CBarrows @CMIContent A lot of Blabs though feel like they are talking AT people. I look at them as a webinar that’s enhanced. #cmworld

@JS_insidepitch

A8: We’ve seen a few #B2C clothing brands use live streaming as way to “sneak” future collections. #CMWorld https://twitter.com/CMIContent/status/697114508355985408

@CommunityElf

Judgment is still pretty good..!! #CMWorld 🙂 https://twitter.com/ideakid88/status/697114618553102336

@T4Leonard

A8: I honestly can’t think of anyone (outside of gaming companies) that is doing it well at the moment. Great opportunity for us!! #cmworld

@shawnbandv

@KipMeacham Exactly, Kip! & When it doesn’t work out, we pivot! ? #CMWorld

@SmartSuiteBree

@MaureenOnPoint Important to weave into/connect with the topic. #cmworld

@SFerika

A8: But that may also be because I’ve had a long day! #cmworld

@shawnbandv

@CMIContent A8 In all seriousness: personal brands! #cmworld

@dshiao

This answer from a leader in live-streaming video. Always looking to see advice from @iSocialFanz #CMWorld https://twitter.com/iSocialFanz/status/697114514467065856

@gowithfrank

@ExpWriters it’s also a great way to make sure you’re getting a justifiable ROI to see if streams should continue in the future! #CMWorld

@CommunityElf

@CBarrows @iSocialFanz we at CMI are definitely big proponents of documented strategies for all projects we embark on #cmworld

@CMIContent

@dshiao we’ve seen that too! #cmworld

@CMIContent

A8: @spotify have some good scopes profiling musicians. A great way of bringing the brand more to life! #cmworld

@IanCleary

@ideakid88 thanks Wayne. I’m honored. #CMWorld

@calgarydreamer

Lots of goodness packed into this one… #CMWorld https://twitter.com/iSocialFanz/status/697114514467065856

@mikemyers614

@shawnbandv Agree somewhat but also think it can be good to mix things up (with a plan). Reach new people? Be timely for events… #CMWorld

@ChristinKardos

@JS_insidepitch It goes back to purpose. If that’s the plan, that’s fine. How are they being marketed? @CMIContent #cmworld

@CBarrows

@JS_insidepitch @CBarrows I think many may agree with you #cmworld

@CMIContent

@SmartSuiteBree #PivotEarlyPivotOften #cmworld

@KipMeacham

@ShakirahDawud glad to hear you are leaving with good takeaways! Will chat with you soon! #cmworld

@CMIContent

@ChristinKardos I didn’t realize that those platforms provided analytics. Is integrated w/other social media monitoring tools? #CMWorld

@kkopacz1

@CBarrows @JS_insidepitch @CMIContent Love this! So many brands don’t do things ON PURPOSE (or have one). #CMWorld

@mikemyers614

@CMIContent Def. I’m not suggesting it needs to be a 10 page document – but it requires alignment with purpose/mission @iSocialFanz #cmworld

@CBarrows

A8 – Agree w/Dennis . Personal 1st… then big risk taking brands, like #Doritos #CMWorld https://twitter.com/dshiao/status/697115119034114048

@T4Leonard

In other news… how have I never participated in this chat before? Another great chat to add to my list! #cmworld

@shawnbandv

@mikemyers614 The lack of purpose always drives me nuts. I’ll never get how it happens! @JS_insidepitch @CMIContent #CMWorld

@CBarrows

A8: At first I noticed local news organizations using @periscopeco effectively by “pre-viewing” live news that would air shortly. #CMWorld

@gowithfrank

A8: Clarifying question: leading the way in terms of the platform or the outcomes users are realizing from the platforms? #cmworld

@KipMeacham

@JeremyBednarski [email protected] records his podcast this way, right? #cmworld

@CMIContent

@kkopacz1 “Analytics’ is a term used loosely. They’re really just high level numbers. I think there might be a 3rd party w/ PScope? #cmworld

@ChristinKardos

A8: None come to mind so I got this from the good people @HubSpot: http://blog.hubspot.com/marketing/these-brands-are-proving-how-effective-periscope-can-be #cmworld

@ideakid88

@MaureenOnPoint That’s my suggestion – are you covering breaking industry news, reporting from a trade show? Now I might care #CMWorld

@tsledzik

@CBarrows @JS_insidepitch @CMIContent Have you worked at a large company before? Um, yeah. #CMWorld

@mikemyers614

@calgarydreamer Right! @iSocialFanz @SmartSuiteBree #CMWorld

@CBarrows

@ideakid88 @HubSpot great list. Thanks, Wayne, for sharing it! #cmworld

@CMIContent

A8 Many individuals are doing great job in #live streaming. #B2B arena, webinars are the most used platform #CMWorld https://twitter.com/CMIContent/status/697114508355985408

@varunkr842

@calgarydreamer Hey I call it the way I see it Terry:) #cmworld

@ideakid88

@IanCleary If you can collect their name, personalize the landing page. #CMWorld

@kkopacz1

We’ll spend the last few minutes asking @iancleary questions. Ask now! #CMWorld

@CMIContent

@IanCleary @kimgarst @mitchjackson is a great Periscoper too! #CMWorld

@JS_insidepitch

@KipMeacham outcomes #cmworld

@CMIContent

#thinklikeafanFind unique ways to engage & provide insights that aren’t available elsewhere leveraging the #mobile capabilities #CMWorld

@iSocialFanz

@CMIContent @HubSpot My pleasure! #cmworld

@ideakid88

@IanCleary @CMIContent @kimgarst best scopes. Kim dishes out value in every scope #CMWorld

@deevapreneur

@gowithfrank Wow! That’s a great use case of @periscopeco #cmworld

@amywhiggins

A8) I think it’s worth giving @Twitch cred here for bringing together over 45 million ppl for live streams. Talk about a community! #CMWorld

@LaurDoh

TY, @CMIContent #cmworld

@KipMeacham

@CMIContent @JeremyBednarski @unmarketing no they use a studio #CMWorld

@AmandaSubler

@iSocialFanz Great tip, Brian! #CMWorld

@ExpWriters

@shawnbandv yay! So happy to hear that! We’re here every Tuesday. http://cmi.media/twitterchats #cmworld

@CMIContent

A8: We’ve also saw an animal shelter live stream to highlight adoptable dogs. It was super effective… #CMWorld https://t.co/Gi7wszNnET

@CommunityElf

@gowithfrank @periscope Johnny-on-the-spot. Saw a reporter driving to work periscoping a fire (live breaking) in Sacramento #CMWorld

@T4Leonard

@CMIContent @unmarketing I know he’s experimented with @Periscope. The rest I think are just recorded normally. Could be wrong. #CMWorld

@JeremyBednarski

@CBarrows @JS_insidepitch @CMIContent Then I’m sure you’ve seen it…to your point, I don’t know how it happens. Not sure I want to #CMWorld

@mikemyers614

@ChristinKardos That’s why I hold back the cynicism – were getting the beta right now. #CMWorld

@tsledzik

@ChristinKardos Love what @Applebees does 🙂 I’m bias though since I’ve got to work with them! #cmworld

@CBarrows

@tsledzik Right on! #cmworld

@ChristinKardos

@CBarrows @Applebees Same! <3 #cmworld

@ChristinKardos

@calgarydreamer @shawnbandv @CBarrows Lol! #cmworld

@ChristinKardos

@tsledzik Oh got it. That makes sense. Marketing 101: Why should I care? #CMWorld

@MaureenOnPoint

@CBarrows @CMIContent Agreed! Social is NOT about broadcasting. There is nothing “social” about that. It’s about driving engagement #CMWorld

@kkopacz1

Can I just say that I love everything that @SFerika says? There aren’t enough hearts to assign to her tweets. #cmworld

@Vruno

@mikemyers614 deal! #cmworld

@CMIContent

@calgarydreamer @CBarrows @ChristinKardos Nooooo! That sounds amazing. I need to get more involved with these chats haha #CMWorld

@shawnbandv

@eelectriklady We don’t have any data on this. If anyone has numbers, let me know. #cmworld

@LisaBeets

A8: @GuyKawasaki took an early #StreamingThoughtLeader position. He’s quite deft at managing his own brand. #cmworld

@KipMeacham

I LOVE this idea! #petadoption #CMWorld https://twitter.com/CommunityElf/status/697116331380965376

@VanessaLeBeau2

@CBarrows @ChristinKardos Thanks for the shout-out guys! You’re making us blush. #CMWorld ~ARQ

@Applebees

@CMIContent @IanCleary #CMworld I must need more coffee, cuz all I can think of is: https://t.co/e3tTGnbVnc

@amywhiggins

Join @iancleary for The Ultimate Guide for Selecting Your Social Media Technology at #ContentTECH! http://cmi.media/qhgx #CMWorld

@CMIContent

@CBarrows @mikemyers614 @JS_insidepitch @CMIContent It’s often those who can think of a “cool” event, but never considered the end #CMWorld

@calgarydreamer

@IanCleary Thank you for the insight! #CMWorld

@mikemyers614

@kkopacz1 I think people can learn from broadcasters, though, on how to deliver quality live-streams @CMIContent #CmWorld

@CBarrows

@CommunityElf That’s amazing! #CMWorld

@CrowdContent

@ProRhetoric @LaurDoh @WeVideo Awesome!!! #CMWorld

@amywhiggins

@CommunityElf No kidding! I love this. So smart! Bringing the retail experience to dog adoption. #brilliant #CMWorld

@MaureenOnPoint

@VanessaLeBeau2 @CommunityElf what a great use of the platform #cmworld

@CMIContent

Every industry & brand can find value when they #ThinkLikeAFan #cmworld https://twitter.com/isocialfanz/status/697116125746704384

@Summit_Live

@MaureenOnPoint @CommunityElf Kinda like the great puddle debate? #CMWorld

@amywhiggins

@JeremyBednarski @IanCleary thanks for participating, Jeremy. Maybe during your next trip to Disney, you can live stream 🙂 #cmworld

@CMIContent

@Applebees well earned. I’ve seen a bit of what @CBarrows @ChristinKardos are referring to here in Canada #CMWorld

@calgarydreamer

Agree! MT @MaureenOnPoint: @CommunityElf I love this. So smart! Bringing the retail experience to dog adoption. #brilliant #CMWorld

@lindadessau

Learn more about @iancleary on the @razorsocial website: http://razorsocial.com #CMWorld

@CMIContent

@JS_insidepitch nice to see a fellow former local tv news producer on here! #CMWorld

@AmandaSubler

@shawnbandv Welcome Shawn. Great chat. Here’s a list of awesome #twitterchats #CMWorld https://t.co/QCz1bctfOe

@JS_insidepitch

@ProRhetoric Thanks so much Craig #cmworld

@IanCleary

@MaureenOnPoint gotta “sell” the puppies somehow! I’ve gotta say, it was a great move by them. #CMWorld

@CommunityElf

#ToDoAVRightThinkLikeAJournalist @AmandaSubler @JS_insidepitch #cmworld

@KipMeacham

@CMIContent Smile 🙂 #cmworld

@lindadessau

@KipMeacham @AmandaSubler Indeed Kip! #CMWorld

@JS_insidepitch

@calgarydreamer I’m a fan of #Tastethechange @Applebees @ChristinKardos #cmworld

@CBarrows

@JS_insidepitch That’s incredible! How do people ever get any work done!? Definitely need to add a few of these to my calendar #CMWorld

@shawnbandv

@AmandaSubler That’s awesome Amanda! Where did you work? #CMWorld

@JS_insidepitch

@CMIContent @Vruno @ChristinKardos you guys… <3 #CMworld

@SFerika

@CommunityElf It’s great to see creativity going into adoption efforts. Anyone see the #puppybowl on Sunday? Srsly good marketing. #CMWorld

@LaurDoh

@ChristinKardos so grateful to you for your thoughts, for sharing the chat, for everything that makes you you! #cmworld

@CMIContent

We’re headed to Vegas! Join us at Intelligent Content Conference Mar 7-9. http://cmi.media/dbeo #CMWorld https://t.co/K7QcfQCSMe

@CMIContent

This was an epically informative chat. So http://gph.is/1JYRTev?tc=1 via @giphy #cmworld

@ideakid88

@calgarydreamer What drives me nuts is when people talk about “potential reach” THE stat @JS_insidepitch @CMIContent #cmworld

@CBarrows

A8 Periscope:@Doritos had the successful #DoritosRoulette digital campaign #CMWorld https://twitter.com/CMIContent/status/697114508355985408

@kkopacz1

@shawnbandv You may not like/need the topic of each chat. For me, this is work. I network & learn emerging trends/best practices #cmworld.

@JS_insidepitch

@SFerika Thanks Erika, are you going to both? #cmworld

@IanCleary

@LaurDoh The #puppybowl is more exciting than the #SuperBowl IMO. Especially knowing all those pups are going to a home! #CMWorld

@CommunityElf

@CBarrows @JS_insidepitch @CMIContent oh yes. I’ve seen #socialmedia #Ninja pitches claiming millions of viewers #facepalm #cmworld

@calgarydreamer

A8 Nestle’s #FirstDayOfSummer campaign for its’ @Drumstick brand on Periscope was leading edge B2C #CMWorld https://twitter.com/CMIContent/status/697114508355985408

@kkopacz1

@JeremyBednarski @CMIContent @Periscope yup. Full studio once a month, live stream for fun bits of it sometimes. #CMWorld

@unmarketing

@calgarydreamer What’s the value of a potential reach, when actual audience is a mere 5%? @JS_insidepitch @CMIContent #cmworld

@CBarrows

Mentioned during #CMWorld – @Applebees #TasteTheChange – Live streaming activation w/ multiple players… http://bit.ly/1nVNjq7

@ChristinKardos

@CBarrows @calgarydreamer @CMIContent I’d consider 5% of that good! I was thinking more like .05% #CMWorld

@JS_insidepitch

@CBarrows @JS_insidepitch @CMIContent 300 billion… so the potential population of the Milky Way… 🙂 #CMWorld

@calgarydreamer

@IanCleary http://gph.is/1PQ1i9p?tc=1 via @giphy. Have a great week Ian! #cmworld

@ideakid88

@JS_insidepitch Yes, 5% actually is good. Aren’t most like, 1%? @calgarydreamer @CMIContent #cmworld

@CBarrows

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